Lead generation bundle — or AI layer for the FUB you already run?
Ylopo bundles Facebook ad management, an IDX website, and AI lead nurturing into one package. Ace is a real estate AI chatbot and lead nurturing tool that runs inside Follow Up Boss — no ad spend required, no CRM swap. The difference a buyer weighs: in Ylopo's bundle the AI and your lead flow are welded to one vendor, so leaving Ylopo means leaving the AI; Ace is a layer on the CRM you already own — leave anytime and your FUB data stays.
Ylopo vs Follow Up Ace: Ylopo bundles Facebook ad management, an IDX website, and AI lead nurturing into one package layered on your ad spend. Follow Up Ace is an AI lead-nurturing layer that runs inside Follow Up Boss — no ad spend required, no CRM swap — adding Zillow speed-to-lead, account-wide AI scoring, voice chat, and Fair Housing compliance scanning. Ylopo generates and nurtures leads; Ace adds agentic AI to the CRM you already run.
Two completely different bets
Ylopo pricing and Ace pricing answer different questions. One is "how do I get leads?" The other is "how do I work the leads I already have?"
Ylopo: buy your leads, your website, and your AI together
Ylopo provides IDX websites, paid social/search ad management, and AI-powered lead nurturing (Raiya) as one bundled service. Ylopo's pricing reflects that bundle — the floor price includes a required ad spend commitment, and the realistic all-in monthly increases substantially once a useful ad budget is added. Ylopo's Raiya AI nurtures leads automatically on behalf of the agent through texts and emails from within the Ylopo platform. Because ad spend, IDX, and the AI are one package, they are also one exit: the AI and the lead flow live inside Ylopo, so leaving the platform means leaving them behind. That is the trade-off of a single-vendor bundle — convenient while you stay, harder to unwind when you want to change one piece.
Ace: real estate AI chatbot + lead nurturing inside Follow Up Boss
Ace is an AI intelligence layer embedded in Follow Up Boss — FUB Marketplace certified. It doesn't generate leads, run IDX, or replace your CRM. What it does: give agents a real estate AI chatbot inside FUB for instant follow-up drafts, a lead-nurture-optimizer tool that identifies contacts who have gone cold, zillow_speed_to_lead_check for Zillow leads, Fair Housing compliance scanning on automations and in-app drafts, and sequence enrollment for structured drip sequences. Bring leads from any source — including Ylopo. Because it's a layer, not a platform, nothing is welded to us: leave anytime and your FUB contacts, fields, and scores stay exactly where they are. And the layer keeps getting smarter on its own — nightly rescoring and weekly model retrains ship to every account automatically, so when the AI industry pivots, your tooling pivots with it, with no re-engagement and no rebuild.
Automated nurture vs. agent-first AI
Both Ylopo and Ace address real estate lead nurturing — but from fundamentally different angles.
Ylopo's Raiya: automated AI outreach on behalf of the agent
Ylopo's Raiya AI sends automated texts and emails to leads in the Ylopo system — it acts on behalf of the agent, proactively reaching out to new and cold leads. The agent receives the hot lead once Raiya has qualified interest. This works well for teams that want AI to handle the initial contact phases autonomously.
Ace: agent-in-the-loop AI that works the leads already in FUB
Ace's approach is agent-first: the AI surfaces intelligence and drafts outreach, but the agent sends it. The lead-nurture-optimizer tool scans your FUB database for contacts who haven't been touched in 30+ days and builds re-engagement strategies. Sequence enrollment lets you add cold contacts to drip sequences. Ace pushes a speed-to-lead alert when Zillow leads arrive, and lead_speed_to_lead_check can stage the first email before the agent finds the contact. This model keeps the agent in control while removing the cognitive load of figuring out who to contact next and what to say.
Ace: the real estate AI chatbot built into Follow Up Boss
Ylopo's AI focuses on automated lead outreach. Ace is an interactive AI chatbot that agents use throughout their workday — draft a text, check compliance, analyze a lead's engagement level, find out who went quiet this week.
In practice: an agent opens a lead in FUB and asks Ace "draft a follow-up for Maria, she viewed two listings last week and hasn't responded." Ace reads the contact history, drafts a contextually relevant message, returns a draft that has been through Ace’s Fair Housing check (code-level on drafts Ace writes inside Follow Up Boss; scan_message_for_compliance is the on-demand version in Claude and ChatGPT). The agent reviews, adjusts tone, and sends. The whole loop is seconds, not minutes.
Ylopo's Raiya does this for leads inside the Ylopo platform. Ace does it for any lead in Follow Up Boss, regardless of source — Zillow, Realtor.com, Homes.com, Ylopo, open house, referral, SOI list. If it's in FUB, Ace can work it.
Feature comparison
No fabricated stats. No straw-manning. Ace features are verified against the shipped codebase.
| Ylopo Suite | Ace + your existing FUB | |
|---|---|---|
| Pricing structure | Bundle: ad management + website + AI (price varies by plan and ad budget) | Per-seat AI layer — see our pricing page |
| Required ad spend | Yes — ad spend commitment included in floor price | No — use any lead source |
| Lead generation included | Yes (Facebook/Google ads, IDX) | No — works with leads you already have |
| Works inside Follow Up Boss | Ylopo's own CRM/platform (Raiya stays in Ylopo) | Yes — FUB Marketplace certified embed |
| If you leave the platform | The AI and lead flow stay with Ylopo | Your FUB, fields, and scores stay — Ace is a layer, not a platform |
| Real estate chatbot for agents | Raiya automates lead outreach (agent-optional) | Interactive AI chatbot inside FUB — agent in the loop |
| Lead nurture optimizer | Automated AI sequences | lead-nurture-optimizer — identifies cold contacts, builds re-engagement plans |
| Zillow speed-to-lead | Platform-native AI | zillow_speed_to_lead_check — draft ready before you find the contact |
| Fair Housing compliance scan | Not publicly specified | Code-level scan on automations and in-app drafts (scan_message_for_compliance on demand) |
| Sequence enrollment (drip) | Ylopo-platform sequences | Enroll FUB contacts into FUB sequences from Claude or ChatGPT (Ace Pro) |
| Your clients’ PII vs the AI | Ylopo’s Home Search privacy policy: lead data “may be used to help train AI models” (rev. Feb 2026); no redaction or tokenization described | Emails & phones tokenized in the Ace chat; sub-processors named; no public-model training |
| Claude / ChatGPT Connector | — | FUB-aware tools on both Connectors |
| Voice chat (AI) | Not published | WebRTC speech-to-speech (Pro plan), iOS Safari tested |
| Lead scoring model | Rule-based priority tiers on named activity events (repeat views, favorites); “propensity models” claimed but no published model, accuracy, or calibration; delivered as priority tags/notes | Calibrated ML model suite — published held-out accuracy, numeric Win Score in FUB fields |
| Free to start | Demo / sales required | Free tier, no credit card |
Lead scoring: a validated model vs. a priority tag
Ylopo does market lead scoring — “buy/sell propensity models” and a priority system that “continuously scores each lead based on their activity.” It is worth understanding what is behind that, because the mechanism decides which leads your team trusts first.
Ylopo’s priority system is a rule-based tier engine. Its own help docs describe it as named triggers — viewing a home more than three times, favoriting a listing, returning after dormancy, a “handraiser” action — that fire Urgent/High/Medium alerts delivered as a priority tag and a CRM note. That is genuinely useful for catching in-the-moment intent. But the “propensity models” are named, never explained: no model type, no held-out accuracy, no calibration, and no numeric score synced to a Follow Up Boss field — it is an alert, not a validated probability.
Ace scores every contact with a suite of calibrated machine-learning models — conversion, response, churn, appointment, buyer and seller propensity — trained on a behavioral data warehouse of real CRM outcomes. They are validated on held-out data with published accuracy (several models above 0.90 AUC; full methodology in the model evaluation report), calibrated against real outcomes (Win Score is a within-account 0–100 rank, not a close probability), and written into your Follow Up Boss fields nightly as a numeric Win Score you can sort your whole database by — not only an alert when a lead trips a rule.
Three questions to ask any “AI lead scoring” vendor
(1) Is it a validated model with published accuracy, or named triggers and undisclosed “propensity models”? (2) Is it calibrated — does a 70 actually mean about 70%? (3) Is every prediction checked against the real outcome? Ace publishes all three at /learn/model-evaluation. A priority tag tells you a lead did something; a calibrated score ranks how likely they are to convert.
When Ylopo is the right choice
If you want lead generation, ad management, and AI nurture from one vendor — Ylopo solves that cleanly.
Ylopo's bundle makes sense for teams that don't want to manage paid advertising themselves. The single-vendor model — "we run the ads, we capture the leads, Raiya nurtures them, you take the appointments" — is genuinely valuable if you don't have an in-house marketer and want to offload campaign management entirely.
Ace deliberately does not buy ads or run campaigns. We assume your leads are already coming in from Zillow, Realtor.com, Homes.com, Ylopo, your SOI, or another source, and that they're landing in Follow Up Boss. If you don't have a lead source figured out yet, Ylopo's bundle solves a problem Ace doesn't try to solve.
Why FUB teams choose Ace for real estate lead nurturing
If you already have leads in Follow Up Boss — from any source, including Ylopo — Ace is the AI layer that works them.
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Lead nurture optimizer built in Ace's
lead-nurture-optimizerscans your FUB database for contacts that have gone quiet and builds targeted re-engagement strategies — who to contact, when, and what to say. No manual spreadsheet review required. - Works with Ylopo leads (and everything else) Ylopo delivers leads into FUB. Ace works those leads once they arrive — AI-drafted follow-ups, cadence guidance, compliance scanning. You're not choosing between Ylopo and Ace; the tools work at different stages of the same pipeline.
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Zillow speed-to-lead in seconds Ace pushes a speed-to-lead alert to the assigned agent the moment a Zillow lead lands in FUB (accounts with a paid seat), and the
lead_speed_to_lead_checktool can check the clock and stage the first email from Claude or ChatGPT. First-response speed matters: agents who respond within minutes close significantly more leads than those who respond hours later. -
Fair Housing scan that gates automated sends Ace’s Fair Housing scan is code-level, not just AI training: it gates Automations and Autopilot before anything sends (a templated automation email that fails the scan is blocked, with a FUB note and an admin alert; AI-written sends are rewritten or held for review) and checks the drafts Ace writes inside Follow Up Boss.
scan_message_for_complianceis the on-demand version of the same scan for Claude and ChatGPT, where the agent runs it before sending. This matters for brokerages where agents are using AI to draft outreach at volume. - Agentic AI via Claude and ChatGPT Connectors Ace's FUB-aware tools are available in Claude.ai and ChatGPT. Your AI follows you to your phone — ask about a lead on the go without switching to a CRM tab.
- No CRM migration, no demo required Ace runs inside FUB via a Marketplace-certified embed. Your contacts, stages, action plans, and workflows stay exactly where they are. Start for free today — no credit card, no sales call scheduled days from now.
- The layer keeps getting smarter — automatically AI moves fast, and a self-serve product layer moves with it: nightly rescoring, weekly model retrains behind a promotion guard, and new tools ship to every account. No re-engagement, no rebuild, no upgrade project — when the AI industry pivots, your tooling pivots with it. A platform bundle only evolves when the vendor rebuilds it.
Ylopo pricing & Ace — FAQ
How much does Ylopo cost?
Ylopo does not publish a simple flat-rate price. Their pricing bundles Facebook/Google ad management, an IDX website, and Raiya AI nurturing. The floor plan includes a required ad spend commitment, and monthly costs increase when additional ad budget and higher AI tiers are added. Contact Ylopo directly for current pricing specific to your team and market.
What is a real estate chatbot?
A real estate chatbot is an AI tool that helps agents draft lead outreach, answer follow-up questions, and manage contact tasks. Ace is a real estate AI chatbot embedded inside Follow Up Boss — agents type a request or a question and Ace acts on it: drafting messages, analyzing engagement, checking compliance, or identifying who to contact next.
Does Ylopo work with Follow Up Boss?
Ylopo can deliver leads into Follow Up Boss through their integration. Ylopo's own AI (Raiya) operates inside the Ylopo platform, not inside FUB. Follow Up Ace is the AI layer that works leads once they're in FUB — regardless of whether those leads came from Ylopo, Zillow, Realtor.com, or anywhere else.
What is real estate lead nurturing?
Real estate lead nurturing is the practice of maintaining consistent, relevant contact with leads over time until they are ready to transact. Ace's lead-nurture-optimizer identifies contacts that have gone quiet, and its sequence enrollment tools allow adding cold leads to FUB drip sequences. The goal: no lead falls through the cracks because an agent forgot to follow up.
Does Ylopo use my leads’ data to train AI?
Ylopo’s consumer-facing Home Search privacy policy (portal.ylopo.com/privacy-policy, revised February 2026) states: “Information collected may be used to help train AI models and approve our offerings.” That is a disclosure of training use, not a protection against it — and no redaction or tokenization of lead PII is described. Policies change, so verify the current text at the source. Ace takes the opposite stance: in the Ace chat, emails and phone numbers are tokenized before the model sees them, every vendor that processes CRM text is named on the Sub-processor page, and no public model is trained on customer data.
Does Ylopo score leads, and how does Ace's scoring compare?
Ylopo markets "buy/sell propensity models" and a priority system that scores leads on activity — but its own help docs describe it as rule-based tiers (Urgent/High/Medium) triggered by named events like viewing a home more than three times or favoriting a listing, delivered as a priority tag and CRM note. The "propensity models" are named but never explained: no model type, no held-out accuracy, no calibration, and no numeric score synced to a Follow Up Boss field. Ace scores every contact with a suite of calibrated machine-learning models (conversion, response, churn, appointment, buyer and seller propensity) trained on a behavioral data warehouse, validated on held-out data with published accuracy (several above 0.90 AUC — see the model evaluation report), calibrated against real outcomes, and written into Follow Up Boss fields nightly as a numeric Win Score. A priority tag tells you a lead did something; a calibrated score ranks how likely they are to convert.
What happens to the AI if I leave Ylopo?
Ylopo's AI — Raiya, now part of Ylopo AI — runs inside the Ylopo platform, and so does the lead flow it works. Because the ad management, IDX website, and AI are sold as one bundle, they leave together: cancel Ylopo and the AI conversations, the priority scoring, and the lead nurture that lived there go with it. That is the nature of a single-vendor platform — the pieces are convenient together and welded together. Ace is built the opposite way. It is a layer on the Follow Up Boss you already own, not a platform you move into. If you ever leave Ace, your FUB contacts, custom fields, action plans, and the Win Scores Ace wrote into your CRM stay exactly where they are — because they were always in your CRM, not ours. You are renting intelligence on top of data you keep, not renting the data too.
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