Follow Up Boss CRM: Pricing, Login & Features (2026 Guide)

What is Follow Up Boss CRM?

Follow Up Boss (FUB) is a real estate CRM built from the ground up for lead management and follow-up. Unlike generic CRMs adapted for real estate, FUB was designed specifically for the way agents work: high lead volume from multiple portals, tight response-time windows, and team-based accountability.

At its core, FUB aggregates inbound leads from Zillow, Realtor.com, BoomTown, and 200+ other sources (per FUB's own documentation) into a unified lead inbox. Every new lead gets routed to the right agent or team, logged automatically, and queued for follow-up. Action plans — automated sequences of tasks, texts, and emails — can fire immediately when a lead comes in.

FUB also includes reporting dashboards, a built-in texting and calling interface (via the FUB Calling add-on), team collaboration tools, and a mobile app. It sits at the center of most high-performance real estate team stacks.

Who Follow Up Boss is built for

Core Follow Up Boss features

FUB's feature set covers the full lead-to-close workflow.

Lead aggregation and routing

FUB connects with 200+ lead sources (per FUB's own published documentation), pulling every new lead into a central inbox. Routing rules assign leads to specific agents or round-robin pools based on geography, source, price point, or custom criteria.

Action plans

Action plans are automated follow-up sequences: a series of tasks, email templates, and text messages that fire on a schedule once a lead hits a specific stage. Teams build action plans for new leads, warm-prospect nurture, post-close referral requests, and dozens of other workflows. See our guide: Mastering Follow Up Boss Action Plans →

Texting and calling

FUB includes in-app texting and, via the FUB Calling add-on ($39/user/mo, per FUB Help Center), a built-in dialer with call recording and voicemail drop. All call and text activity logs automatically to the lead record.

Team reporting and accountability

FUB's reporting dashboards show each agent's lead response time, contact rate, conversion stage, and pipeline value. Team leaders can track who's following up and who isn't without leaving the CRM.

Integrations

FUB connects with Zapier, Google Workspace, Dotloop, Skyslope, and a wide range of dialing, marketing, and video tools. The FUB API allows custom integrations — which is how FollowUpACE connects. See how ACE connects FUB to Claude and ChatGPT via MCP →

Follow Up Boss pricing at a glance

FUB has three published tiers. Prices below reflect annual billing; monthly billing is higher.

Pricing sourced from Capterra and FUB Help Center documentation. FUB Calling add-on: $39/user/mo. Verify current rates at followupboss.com/pricing. Full breakdown: Follow Up Boss pricing guide →

Does Follow Up Boss have AI built in?

FUB has added an AI Email Writer that assists with drafting follow-up messages inside the CRM's compose window — a useful shortcut for agents writing high-volume outreach.

What FUB doesn't yet ship natively: an AI agent that scores every lead in the background, monitors speed-to-lead windows across all agents, scans outbound messages for Fair Housing compliance before they send, diagnoses pipeline health across stages, and re-engages stale contacts — all as automated tools that run without the agent asking. That's the layer FollowUpACE adds.

How FollowUpACE extends Follow Up Boss

FollowUpACE connects to Follow Up Boss via the FUB API and adds an AI agent layer on top of the CRM your team already runs. No migration. No new CRM to learn. The AI tools work inside the existing FUB workflow.

Key ACE tools — all verified against production code:

• ai_engine_get_contact_score AI-scored lead prioritization. Returns a ranked priority score for each FUB contact based on engagement signals, lead source, and behavioral patterns.
• ai_engine_get_speed_to_lead_status Monitors whether each inbound lead was contacted within the 5-minute gold-standard response window. Flags at-risk leads before the window closes.
• ai_engine_get_revenue_at_risk Identifies stalled opportunities in the pipeline by estimated commission value — so agents know which delayed deals carry the most financial risk.
• ai_engine_get_pipeline_movement Tracks how contacts are moving (or not moving) through pipeline stages, surfacing stuck deals and conversion bottlenecks.
• pipeline-health-check Full pipeline health analysis: stage distribution, stuck contacts, follow-up gaps, and recommended actions across the active FUB pipeline.
• lead-nurture-optimizer Re-engages contacts that have gone silent for a configurable number of days — surfacing dormant leads with recommended follow-up messaging.
• scan_message_for_compliance Scans outbound messages for Fair Housing Act and RESPA risk patterns before they're sent. Flags problematic language and suggests compliant alternatives.

ACE also includes voice chat (on the Pro plan) for real-time AI conversation inside FUB, and a free plan for agents who want to start without a commitment. See the full ACE AI engine →

Compare ACE to other tools your team may be evaluating:

Frequently asked questions

• What is Follow Up Boss CRM?

  Follow Up Boss is a real estate CRM built for lead management, action plan automation, and team follow-up accountability. It aggregates leads from Zillow, Realtor.com, and 200+ other portals into a single inbox, then lets agents manage those leads through action plans, texting, and calling tools.

• How much does Follow Up Boss CRM cost?

  FUB has three plans: Grow at $69/user/month (annual billing), Pro at $499/month flat for up to 10 users, and Platform at $1,000/month flat for unlimited users. The FUB Calling add-on is $39/user/month. Pricing is from Capterra and FUB Help Center documentation — verify current rates at followupboss.com/pricing.

• Does Follow Up Boss have AI built in?

  FUB includes an AI Email Writer for drafting follow-up messages. For deeper automation — AI lead scoring, speed-to-lead monitoring, compliance scanning, and pipeline health analysis — teams add FollowUpACE as an AI agent layer on top of FUB.

• What type of real estate professionals use Follow Up Boss?

  FUB is used by solo agents, growing real estate teams, ISA-driven operations, and large brokerages. Its tiered pricing covers everything from individual agents (Grow, $69/user/mo) to enterprise-level brokerages (Platform, $1,000/mo flat unlimited users).

• Can FollowUpACE work with Follow Up Boss?

  Yes. ACE is built specifically to run inside Follow Up Boss via the FUB API. It adds AI agent tools — lead scoring, pipeline health checks, compliance scanning, and speed-to-lead monitoring — without replacing the CRM. FUB stays as the system of record; ACE adds the AI intelligence layer on top.