You own the top of the funnel: the 5-minute window, qualification, nurture at volume, and clean handoffs. Ace runs the timers, drafts every touch, scores every lead — and writes the trail into Follow Up Boss so the agent taking over sees everything.
Free forever tier • No credit card • Runs inside the Follow Up Boss you already use
Six beats that repeat all shift — Ace keeps the clock, the context, and the paper trail.
An in-app alert fires to the assigned inbox with why-now context. Slip-alert escalation kicks in if it goes unaddressed past SLA — nothing slips through a busy board quietly.
zillow_qualify_contact analyzes Budget, Authority, Need, Timeline, and Motivation from the conversation history and contact data — a 0–100 score with the missing factors and the questions to ask next.
The property they inquired on, their search history, your tone. You review, you send — the agent-in-the-loop is the default, not an afterthought.
Caps at 3 contacts per day per lead with 9 PM–8 AM quiet hours, contact-local. The Live Cadence Advisor is injected into the AI on every Zillow contact, so drafts are cadence-aware before you even ask.
Your qualification work, your sends, your context — written to the contact record. The agent taking the handoff opens FUB and sees everything. No Slack archaeology, no “what did the ISA say to this one?”
Day 1 urgency → Day 2 property-match → Day 3 phone attempt → Day 5 video → Day 7 break-up → Day 10 long-term-nurture re-engagement. It’s a play the AI references on demand — ask “what should I send Sarah today?” and the right touch for today is drafted. Not a scheduler that auto-executes against your leads.
Every new lead starts a 5-minute response timer and fires an in-app alert. Slip-alert escalation kicks in past SLA. The MIT speed-to-lead frame is baked into new-lead drafts: built for a sub-5-minute send, no “circle back tomorrow” language allowed.
Urgency classified against the 5-minute gold standard, HIGH/MEDIUM/LOW priority with a compliance-safe first draft, BANT+M scoring (zillow_qualify_contact, 0–100), and the full 10-day nurture play.
TextUs data: under 100 characters gets 2–5× the reply rate. Every SMS Ace drafts targets the 60–110 character sweet spot — so 200 texts a day land like a person wrote them, not a blast tool.
Draft calibration includes a compliance scan — 150+ prohibited patterns across Fair Housing + licensing rules, regression-tested in CI. And every automated Smart Playbook email passes a code-level scan against 80+ Fair Housing patterns before delivery; blocked messages create an admin alert instead of ever sending.
Ace’s output lands as a note and task on the contact, inside Follow Up Boss. When you pass a qualified lead to an agent, the record already carries the trail — what was asked, what was sent, what’s next.
A Daily Brief every morning (email + in-app, on Ace & Pro seats) — so the first ten minutes of the shift are triage, not tab-hunting.
The default is agent-reviewed: Ace builds the draft, you own the send. Two admin-configured paths go further — and only those two.
Ace Pro is the ISA seat: the Zillow Playbook, the Claude / ChatGPT Connectors, and unlimited voice. Admins can buy seats team-pay on one subscription — and mix plans across the team, since not everyone needs Pro. Send your team lead to For Teams or the full pricing page.
Honestly: Ace’s default is alert-and-escalate, not auto-send. The 5-minute timer and in-app alert fire around the clock, and slip-alert escalation kicks in past SLA — so the miss is loud, not silent. If your team wants a first touch to go out with nobody at the desk, an admin can configure a Smart Playbook (Ace Trove) — an AI-drafted email that fires on the new-lead FUB event and passes a code-level Fair Housing scan before delivery. That’s the only automated path today; Automated Tag Nurture is coming soon.
The BANT+M score (0–100, with missing factors and recommended questions) surfaces on demand through the Zillow tools whenever you or the agent asks. Separately, Ace writes model-grounded custom fields into FUB on every analyzed contact: Ace Win Score (a 0–100 rank of the contact’s calibrated win probability within your book — 100 = your hottest contact) and Ace Churn Risk are free on every account; Ace Trove adds Expected GCI (est.), Opportunity, Seller Tier, and Last Analyzed.
The note + task trail on the contact. Ace’s drafts and actions land as notes and tasks on the FUB contact record, so the agent opens the person and reads the whole story — what you qualified, what was sent, what’s scheduled next. Even blocked automated messages leave a FUB note plus an admin alert, so the record never has invisible gaps.
No. Each agent can be on a different plan — Free, Ace ($25), or Ace Pro ($55). A common setup: the ISA on Ace Pro for the Zillow Playbook and Connectors, agents on Ace or the free tier. Admins can buy seats team-pay, or agents can self-pay — and switch modes any time.
The next lead is minutes away.
Ace runs the timer, drafts the touch, scores the lead, and writes the trail into Follow Up Boss. No credit card to start.