Follow Up Boss pricing — what it costs and what's not included.

Follow Up Boss plans at a glance

Follow Up Boss offers three pricing tiers as of 2025–2026. The Grow plan is per-user; Pro and Platform are flat-rate team subscriptions.

Sources: Capterra · CloudTalk · FUB Help Center. Annual billing reduces costs — see FUB's official pricing page for current rates and terms.

FUB Calling — the most common add-on

FUB's built-in dialer is a paid add-on, not included in the base plan. Per FUB's help documentation, the Calling add-on is $39 per user per month on top of the base plan price. For a 5-agent team on Grow, that's roughly $540/month just for the CRM and dialer before any AI tools.

FUB AI features are included on some plans as noted above — check which plan applies to your tier. Features that use FUB Calling data require the Calling add-on to be active.

What Follow Up Boss pricing doesn't include

FUB is a CRM. It manages contacts, routes leads, and automates follow-up sequences. It's excellent at what it does. What it doesn't ship natively:

• Zillow speed-to-lead in seconds. FUB can route the lead to an agent. Getting an AI-drafted email response to the lead within seconds of arrival requires a tool like Ace's zillow_speed_to_lead_check.
• Account-wide AI scoring across your full contact database. FUB doesn't score every contact for close probability, velocity, or revenue-at-risk — that's what Ace's Ace Trove does, writing scores back as custom fields in FUB.
• Fair Housing compliance scan on AI-drafted messages. Ace's scan_message_for_compliance tool checks AI-drafted messages before they send — not just model training, but a code-enforced gate with admin alerting.
• Agentic AI from Claude.ai or ChatGPT on your phone. FUB's own AI operates inside FUB. Ace connects FUB data to the Claude and ChatGPT Connectors — so you can ask AI on your phone about a lead and it can actually look up, draft, and act.

These aren't criticisms of FUB — they're scope decisions. FUB is deliberately CRM-focused. Ace is the AI layer that runs on top of it.

What Ace costs on top of FUB

Ace has three plan tiers. The following are structural tier names from the Ace codebase — check our pricing page for current dollar amounts, as prices may be updated.

Tier names verified against chat-app/routes/embed.js. Voice requires planType: 'pro' and voiceChatEnabled: true per system configuration.

Ace Trove — Ace's account-wide contact scoring, pipeline movement, and revenue-at-risk signals — is priced separately based on your FUB database size. It writes scores back directly to custom fields in FUB.

Thinking about total cost

For a 5-agent team on FUB Grow + FUB Calling, your baseline CRM cost is roughly $540/month before AI tools. Adding Ace's Regular tier per agent layers on top of that. The question is whether the time savings and conversion improvements justify the addition — and that depends heavily on how many leads your team processes monthly.

One useful frame: a single Zillow lead with a $400,000 sale and a 2.5% commission represents $10,000 in gross commission. If Ace's speed-to-lead response converts one additional lead per month that a slow response would have lost, the ROI math changes quickly. We don't fabricate conversion rate statistics — but the underlying logic of speed-to-lead is well-documented in real estate sales research.

Ace is free to start. You can evaluate the AI in your own FUB account, on your own leads, before committing to a paid tier.

Also useful

• What is Follow Up Boss CRM? →
• Follow Up Boss reviews →
• BoomTown vs Ace →
• Ace vs Lofty →
• How Ace Trove works →
• Compliance & Fair Housing →