What are Follow Up Boss integrations?
Follow Up Boss documents 200+ integrations across its platform (per FUB's own integration marketplace). They fall into a few categories: email marketing tools that sync contact lists, Google Workspace tools that track email and calendar activity inside FUB, real estate portals that push inbound leads into FUB automatically, lead capture tools like the email parser, and productivity platforms like Airtable that connect via Zapier.
Every integration shares the same end result: leads and contact data flow into the FUB contact record. Once a lead is in FUB, agents manage them with action plans, texting, and calling — and ACE can add AI intelligence on top.
Follow Up Boss Mailchimp integration
FUB's Mailchimp integration syncs contacts between Follow Up Boss and Mailchimp, keeping email marketing lists and CRM records in alignment. Agents can add FUB contacts to Mailchimp audiences from within FUB, and Mailchimp engagement signals can appear inside FUB contact records.
Common use: teams use Mailchimp for broadcast email marketing (newsletters, listing announcements) and FUB for individual follow-up. The integration keeps both lists consistent so no contact falls through the gap.
Per FUB's published integration documentation. See current setup instructions at followupboss.com/integrations.
Gmail Follow Up Boss integration
FUB's Google Workspace integration connects your Gmail account so emails sent and received in Gmail are automatically tracked against FUB contact records. Agents write emails in Gmail; FUB captures the thread without any manual logging.
The integration also pulls in Google Calendar (appointments sync to FUB tasks) and Google Contacts (see the next section). Set it up via FUB Settings → Integrations → Google. A full Google account is all that's required.
Per FUB's published Google Workspace integration documentation.
Follow Up Boss ActiveCampaign integration
FUB connects with ActiveCampaign through its integration marketplace and via Zapier, allowing contact data to sync between the two platforms and automation triggers to fire in either direction. Teams that use ActiveCampaign for email nurture sequences and FUB for CRM can keep both systems in sync.
Common use: when a FUB contact reaches a certain stage (e.g., "Under Contract"), a Zapier automation fires to remove them from an ActiveCampaign nurture sequence — preventing awkward marketing emails to buyers who are already in escrow.
Per FUB's published integration documentation and Zapier's FUB integration library.
Follow Up Boss Google Contacts integration
FUB's Google integration includes a Google Contacts sync that keeps contact records aligned between FUB and the Google account. Agents who manage personal referral contacts in Google Contacts can sync those records into FUB without manual data entry.
The Google Contacts sync is part of the same Google Workspace integration that covers Gmail and Google Calendar — all three sync through a single FUB connection.
Per FUB's published Google Workspace integration documentation.
Email parser Follow Up Boss integration
FUB's email parser is a built-in lead capture tool that works with any lead portal that sends email notifications. Each FUB account gets a unique @mail.followupboss.com email address. Agents forward lead notification emails to that address — or set up their lead portals to CC it automatically — and FUB parses the email to create a new contact record.
This makes it possible to capture leads from almost any source, even portals without a native FUB integration. The email parser is especially useful for small regional portals, print ad QR codes, or any provider that delivers leads via notification email rather than API.
Per FUB's published email parser documentation.
RealScout Follow Up Boss integration
RealScout is a buyer matching and property search platform that tracks buyer search behavior — what properties they view, save, or revisit. Its Follow Up Boss integration sends that behavioral data into FUB contact records, giving agents visibility into a buyer's search activity without leaving the CRM.
The integration makes it possible to trigger FUB action plans based on RealScout activity signals: for example, automatically creating a task when a buyer saves a property that matches the criteria they gave their agent.
Per RealScout's and FUB's published integration documentation. See realscout.com and followupboss.com/integrations for current setup guides.
Airtable Follow Up Boss integration
FUB connects with Airtable via Zapier, syncing contact and transaction data between the two platforms. Teams that use Airtable for transaction management, referral tracking, or custom reporting can pipe FUB data into Airtable bases automatically.
Common use: when a FUB contact moves to "Closed," a Zapier automation creates or updates a row in an Airtable transaction tracker with the contact's details, close date, and commission estimate — keeping the team's financial reporting current without manual entry.
Per FUB's Zapier integration documentation and Airtable's published Zapier app library.
Follow Up Boss Constant Contact integration
FUB connects with Constant Contact through its integration marketplace and via Zapier, syncing contact lists between the CRM and the email marketing platform. Teams using Constant Contact for newsletter campaigns can keep their subscriber list in sync with FUB automatically.
Like the Mailchimp integration, the Constant Contact connection ensures agents running email campaigns don't need to manually export and import contact lists — both platforms stay aligned as new leads enter FUB.
Per FUB's published integration documentation.
How ACE adds AI intelligence to every Follow Up Boss integration
ACE connects to Follow Up Boss via the FUB API and adds an AI agent layer to the CRM. Critically, ACE works on the data already in FUB — not on the integration tools themselves. This means every lead that enters FUB, regardless of which integration brought it in, is immediately accessible to ACE's AI tools.
A lead that arrives via the Mailchimp integration, a RealScout buyer activity trigger, or the email parser gets the same AI treatment as a lead from Zillow: ACE can score it, monitor its response time, check compliance on outbound messages, and surface pipeline risk — without any additional integration setup on your end.
Key ACE tools — all verified against production code:
- ai_engine_get_contact_score AI-scored lead prioritization across all FUB contacts, regardless of source. Returns ranked priority based on engagement signals and behavioral patterns.
- ai_engine_get_speed_to_lead_status Monitors whether each inbound lead was contacted within the 5-minute response window — including leads from portal integrations and the email parser.
- ai_engine_get_revenue_at_risk Identifies stalled pipeline opportunities by estimated commission value across all contact sources.
- pipeline-health-check Full pipeline health analysis: stage distribution, stuck contacts, and follow-up gaps across the active FUB pipeline — all sources included.
- lead-nurture-optimizer Re-engages contacts that have gone silent for a configurable number of days, surfacing dormant leads with recommended follow-up actions.
- scan_message_for_compliance Scans outbound messages for Fair Housing Act and RESPA risk patterns before they're sent — applies to all conversations regardless of lead source.
ACE doesn't require a separate integration for each tool FUB connects to. One ACE connection, all your leads covered. See the full ACE AI engine →
Frequently asked questions
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What integrations does Follow Up Boss have?
Follow Up Boss documents 200+ integrations including Mailchimp, ActiveCampaign, Constant Contact, Gmail, Google Contacts, Google Calendar, RealScout, Airtable (via Zapier), and a built-in email parser for any lead portal that sends notification emails. Full list at followupboss.com/integrations.
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Does Follow Up Boss integrate with Mailchimp?
Yes. FUB's Mailchimp integration syncs contacts between FUB and Mailchimp, keeping email marketing lists aligned with your CRM. Agents can add FUB contacts to Mailchimp audiences from within FUB, and Mailchimp engagement data can appear in FUB contact records. Per FUB's published integration documentation.
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How do I connect Gmail to Follow Up Boss?
Set up the FUB Google Workspace integration via FUB Settings → Integrations → Google. Once connected, Gmail threads are tracked against FUB contacts automatically, and Google Calendar appointments sync to FUB tasks. Google Contacts sync is included in the same connection.
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Does Follow Up Boss integrate with ActiveCampaign?
Yes. FUB connects with ActiveCampaign through its integration marketplace and via Zapier. Common use cases include syncing FUB stage changes to ActiveCampaign automation triggers, and removing contacts from nurture sequences when they reach "Closed" in FUB.
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How does Follow Up Ace work with Follow Up Boss integrations?
ACE connects to FUB via the FUB API and adds AI intelligence to every contact in FUB — regardless of which integration brought them in. Whether a lead came from Mailchimp, RealScout, or the email parser, ACE can score, monitor, and analyze that lead. No additional integration setup is needed — ACE works on the contact data already in FUB.
AI for every lead, every source
ACE adds AI scoring, compliance scanning, and pipeline intelligence to Follow Up Boss — regardless of which integrations your team uses to generate leads.
See ACE Plans →