AI Chat
Free for AllNatural language CRM queries embedded directly in Follow Up Boss. Contact lookup, deal tracking, task management — all from the FUB sidebar.
The Story No Competitor Can Tell
Your CRM Follows You.
Your CRM Follows You.
Not the Other Way Around.
Other AI tools make you sit at a desk. Ace works inside ChatGPT and Claude — the apps already on your phone. Manage your entire pipeline while driving, walking a property, or waiting for a showing.
Between Showings
Pull up my appointments today and flag any contacts I should prep for
Fetching calendar...
3 showings today. The Wilsons are seeing their 4th property — they may be ready to offer. I'd prep comps for 1842 Elm.
Search contacts, review history, and prep for meetings — all by voice or text in ChatGPT.
On The Drive
Send a follow-up to everyone I showed houses to this week with personalized notes
Sending 5 follow-ups...
Done. 5 personalized emails sent with property-specific details. Each references what they liked during the showing.
Draft and send follow-ups, update stages, and log notes — without opening your CRM.
At Your Desk
Analyze my pipeline and tell me which deals are at risk of going stale
Analyzing 47 deals...
3 deals at risk: Johnson ($325K, no activity 12 days), Rivera ($410K, showing cancelled), Park ($290K, financing stalled). Recommend immediate outreach to all three.
Deep analysis, batch operations, and pipeline management with 88+ autonomous tools.
No data leaves Follow Up Boss. Bank-level encryption. SOC 2 compliant infrastructure.
Powered by Model Context Protocol
88 Tools. Zero Learning Curve.
MCP is the open standard from Anthropic that lets AI assistants take real actions in your CRM — not just chat about it. Follow Up Ace is the first and only MCP server built for real estate.
What You Can Do
Search & Find
Contacts, deals, history, everything
Update & Create
Notes, tasks, stages, appointments
Communicate
Draft emails, texts, follow-up sequences
Analyze
Pipeline health, lead scoring, activity gaps
Zillow Workflows
Speed-to-lead, BANT+M, automation
ACE Intelligence
Contact scoring, batch analysis
Daily Operations
Calendar, tasks, team coordination
Compliance
Fair Housing auto-check, AI disclosure
Claude
via MCP
You
"Find all buyer leads in Phoenix with no activity in 30 days and create a follow-up task for each one."
Claude
Found 14 inactive buyer leads in Phoenix. Created follow-up tasks for each with personalized messages based on their last interaction. 3 flagged as high-priority based on BANT score.
ChatGPT
via MCP
You
"Pull up Sarah Chen's contact, add a note about our call, and schedule a showing Thursday at 2pm."
ChatGPT
Done. Updated Sarah Chen's record with call notes, created a showing appointment for Thursday at 2:00 PM, and added a reminder task for 30 minutes before.
72+
CRM Tools
7
Zillow Tools
Mobile
Works on Phone
Zero
Competitors
Zillow Pro Playbook
Zillow Sends Your Lead to 4 Agents.
Zillow Sends Your Lead to 4 Agents.
Ace Makes Sure You Win.
78% of buyers work with the first agent who responds. When a Zillow lead arrives, Ace scores their priority, drafts a personalized compliance-checked message, and puts a complete 10-day sequence blueprint in your agent's hands — ready to execute in minutes.
0 sec
Lead Hits Your System
Zillow sends your lead to FUB. Your existing action plans start firing. Ace detects the Zillow source via webhook and immediately opens the 10-day coaching window.
< 30 sec
Intelligence Ready
Lead priority scored HIGH / MEDIUM / LOW. 3 FUB tasks created: an urgent Day 1 task, a Day 3 check-in, a Day 7 re-engagement. A coaching note added to the contact. All before your agent looks up.
Day 1
Ace Has Your Script
Agent opens Ace chat and gets a ready-to-use text (under 160 chars, property-specific) and a follow-up email — compliance-checked, personalized, ready to copy-paste into FUB.
Day 1–10
Ace Watches Your Back
Ace monitors every call, text, and email logged against this lead. If you go dark — no contact by hour 1, no activity by Day 3, no response by Day 7 — Ace fires an escalating alert with coaching guidance and a ready-to-use message draft.
Coaching Window Opens Automatically
The moment a Zillow lead enters FUB, Ace starts a 10-day coaching monitor. Three FUB tasks are created immediately — Day 1 urgency, Day 3 check-in, Day 7 re-engagement — plus a coaching note on the contact. No setup required.
Draft Ready Before You Open FUB
When you open Ace, a personalized text message (under 160 chars) and follow-up email are waiting — referencing the specific property viewed, compliance-checked, and ready to copy into FUB. Not a generic template. A specific draft for this lead.
Compliance Shield
113 Fair Housing prohibited terms auto-blocked on every message. 57 licensing risk patterns flagged. AI disclosure injected automatically. Equal Housing footer on every email. Your broker sleeps soundly.
Escalating Alerts When Leads Go Cold
Ace fires escalating alerts when milestones are missed: 1 hour without contact → critical. Day 3 no activity → coaching + draft. Day 7 no engagement → high-risk warning. Day 10 → final transition guidance. Nothing slips through the cracks.
THE MATH: If you spend $200/lead on Zillow and convert 4% — one extra conversion from speed-to-lead pays for Ace Pro for 7+ years.
The Full Suite
Everything Else Your AI Agent Can Do.
Voice Chat
Ace ProHands-free CRM interaction via real-time voice. Perfect for driving and showing properties. VAD for natural conversation pauses.
ACE Intelligence
Ace ProAutomated contact scoring and analysis. Populates 20+ custom fields in FUB: type, price range, timeline, motivation. Included with Ace Pro.
Daily Brief
Ace & ProAI-powered morning briefing with tasks, appointments, hot leads, and pipeline changes. Delivered via email, SMS, or in-app notification.
Knowledge Base
Free for AllUpload team procedures, scripts, and market data. AI references your docs in conversations via semantic search — reducing hallucination.
Market Intelligence
Ace & ProFederal Reserve economic data, mortgage rates, housing starts, and metro-area insights for data-driven buyer/seller education.
The Old Way vs. The Ace Way
Without Ace
Zillow lead sits for 2 hours
You forget to follow up
Opening FUB to check every contact
Typing notes at 11pm
Guessing which leads are hot
Worrying about Fair Housing compliance
Paying $499/mo for Structurely
With Ace
Draft + coaching task ready — responded in under 2 minutes
10-day sequence blueprint in your hands
"Hey Claude, who needs follow-up today?"
Voice-log notes while driving home
ACE Intelligence scores every contact
113 Fair Housing terms auto-blocked
Starting free, Pro for $55/mo
Pricing
Enterprise AI. Indie Agent Price.
Two independent layers — buy agent seats, add the AI Engine when you're ready. No commitment.
01
Agent Seats
Per-agent plans — mix and match across your team
Free
$0
/mo forever
For teams getting started with AI in FUB
- AI Chat embedded in FUB (15/day)
- ACE Scores on every contact
- Contact Memory (20 items)
- Knowledge Base
- Fair Housing compliance
Ace
$25
/mo per seat
For agents who want unlimited AI power
- Unlimited AI messages
- Activity Dashboard
- Real-time Notifications
- Daily Brief (email + SMS)
- Market Intelligence
- Everything in Free
Most Popular
Ace Pro
$55
/mo per seat
For agents who want agentic AI everywhere they go
- ChatGPT & Claude integration (MCP)
- 88+ agentic AI tools
- Zillow Speed-to-Lead Playbook
- Live Voice Chat
- Smart Playbooks & AI Suggestions
- 50 contact memories per person
- Priority support
- Everything in Ace
02
AI Engine Account-wide · Optional add-on
One flat subscription covers your entire database — every lead, every agent, every unassigned pond contact
ACE Intelligence
AI scores & enriches every contact in your database automatically
Smart Playbooks
AI-powered automations fire account-wide for all leads, including unassigned pond contacts
AI Suggestions
Proactive action cards delivered to agents for every lead event across the account
Knowledge Base Enhancement
AI references your team's playbooks, scripts, and docs in every action
Database Size
Monthly
Up to 5,000 contacts
Starter
$49/mo
Up to 20,000 contacts
Growth
$99/mo
Up to 50,000 contacts
Team
$199/mo
Up to 100,000 contacts
Brokerage
$349/mo
Up to 250,000 contacts
Scale
$549/mo
Up to 500,000 contacts
Enterprise
$899/mo
The AI Engine is priced per account based on database size — not per agent. Add it once, and every agent and every lead is covered. Enable inside your admin dashboard after signing up.
Mix and match seat plans across your team. Some agents Free, some Ace, some Pro — whatever works.
Free forever. Upgrade anytime. Cancel anytime. If Ace doesn't save you 5+ hours in your first week, we don't want your money.
The Math Is Simple.
One Extra Closing
Avg commission on one deal$8,000
Annual cost of Ace Pro$660
ROI12x return
One extra closing pays for Ace Pro for 12 years.
Time Saved
Hours saved per week10+
Your hourly rate$50
Monthly value of time saved$2,000
ROI36x return
Your time is worth more than $55/mo.
Team Scale
10 agents × $55/mo$550/mo
vs. CINC AI for 10 agents$1,500+
vs. hiring one ISA$3,500+
Ace gives every agent an AI ISA for less than one real one.
Setup
Up and Running in 3 Minutes
Connect Follow Up Boss
Enter your FUB email during signup. We securely connect and index your data in under 60 seconds.
Start Using Ace Free
Ace works immediately. Ask your AI to search contacts, send follow-ups, and manage your pipeline — free.
Upgrade When Ready
Unlock voice, MCP, Zillow Playbook, and ACE Intelligence with Ace Pro when you need more power.
Frequently Asked Questions
Ace Pro uses the Model Context Protocol (MCP) to give Claude and ChatGPT direct, secure access to your Follow Up Boss data. You install a small connector (takes about 2 minutes), and then you can ask Claude or ChatGPT to search contacts, create tasks, analyze deals, and run any of the 88+ CRM tools — all through natural conversation. It works on desktop and mobile.
FUB's native AI offers basic text suggestions. Ace gives you 88+ tools that take real action — search contacts, send messages, update stages, score leads, and run Zillow automations. It's the difference between autocomplete and a full AI assistant.
Not at all. If you can type a question into ChatGPT, you can use Ace. There's nothing to code. We give you a one-click install for Claude Desktop, and ChatGPT works through a simple connection.
Yes. Your data never leaves Follow Up Boss. Ace connects to FUB's official API with bank-level encryption. We're SOC 2 compliant and never store your contacts on our servers.
Yes — our Zillow Playbook is purpose-built for Zillow leads. The moment a lead arrives, Ace opens a 10-day coaching window: 3 FUB tasks created instantly (Day 1 urgency, Day 3 check-in, Day 7 re-engagement), a personalized draft text and email ready in Ace chat, and escalating alerts if your agent goes dark. Ace monitors every call, text, and email logged against the lead — and fires coaching guidance when milestones are missed. BANT+M qualification scoring, 11-stage lifecycle tracking, and 113 Fair Housing terms auto-blocked on every draft.
Yes, the MCP integration requires your own subscription to Claude Pro or ChatGPT Plus. Ace Pro provides the secure connector that links them to your Follow Up Boss data. The built-in Ace chat assistant works without any external AI subscription.
Voice chat works like talking to Siri or Alexa. Just tap the microphone and say what you need: "What's on my calendar today?" or "Send a follow-up to the leads from yesterday's open house."
ACE Intelligence is an AI engine that analyzes every contact in your database and auto-populates 20+ custom fields in Follow Up Boss: contact type, price range, timeline, motivation level, and more. It costs $0.025 per contact. Analyze 1,000 contacts for $25.
Yes. Ace is free forever with 15 AI messages per day, live ACE Scores on your contacts, and knowledge base access. Upgrade to Ace ($25/mo) for unlimited messages, your activity dashboard, and real-time notifications. Or go Pro ($55/mo) for voice, MCP, Zillow Playbook, and ACE Intelligence. No credit card required to start.
Absolutely. Each agent on your team can be on a different plan — Free, Ace, or Pro. Admins can upgrade team members or let agents upgrade themselves. No logins needed — the embedded AI agent appears right in Follow Up Boss.
Your Competitors Are Using AI.
Are You?
Join 1,200+ agents who manage their CRM from ChatGPT and Claude. Get started free in 3 minutes.
Free forever • No credit card • Setup in under 3 minutes