Follow Up Ace (Ace AI) Terms of Service

Version 3.1

Last Updated: June 30, 2026

Welcome to Follow Up Ace (also referred to as "Ace AI"), a product of Moon Sherpa Labs ("Company," "we," "us," or "our"). These Terms of Service ("Terms") govern your access to and use of Follow Up Ace, an AI-powered assistant provided as an embedded application within the Follow Up Boss CRM platform (the "Service"). By accessing or using the Service, you agree to be bound by these Terms.

1. Acceptance of Terms

By accessing, browsing, or using the Service in any way, including but not limited to sending messages, using voice features, connecting via MCP integrations, or creating an account, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you do not agree to all of these Terms, you must immediately stop using the Service.

If you are using the Service on behalf of a business, organization, or other entity, you represent and warrant that you have the authority to bind that entity to these Terms, and the terms "you" and "your" shall refer to that entity. If you do not have such authority, you must not accept these Terms or use the Service on behalf of such entity.

You must be at least 18 years of age to use the Service. By using the Service, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into these Terms.

2. Description of Service

Follow Up Ace is an AI-powered real estate CRM assistant embedded within the Follow Up Boss CRM platform. The Service is designed to help real estate professionals manage contacts, automate workflows, and improve productivity. The Service includes, but is not limited to, the following features and capabilities:

2.1 Core Features

2.2 Integrations

2.3 Subscription Tiers

The Service is offered across multiple subscription tiers with varying features and capabilities. The per-seat AI assistant (Ace and Ace Pro) is billed per Follow Up Boss user. Ace Trove is an account-wide add-on billed to the Account on a flat monthly tier based on your total Follow Up Boss contact count, and requires an active Ace or Ace Pro subscription.

Per-seat assistant (Ace / Ace Pro):

Tier Price Highlights
Free $0/month 15 AI messages per day; basic chat only; no voice, MCP, or CRM actions
Ace $25/month per seat Unlimited messages; CRM actions; Knowledge Base access
Ace Pro $55/month per seat All Ace features plus Voice Chat, MCP integration, Zillow workflows

Ace Trove (account-wide flat monthly tier by total Follow Up Boss contact count):

Tier Total contacts Price / month
Starter ≤ 5,000 $49
Growth ≤ 20,000 $99
Team ≤ 50,000 $199
Brokerage ≤ 100,000 $349
Scale ≤ 250,000 $549
Enterprise ≤ 500,000 $899
Custom > 500,000 Contact sales

If your total contact count increases past a tier threshold, your Ace Trove tier (and price) will adjust accordingly. Features, pricing, and availability of tiers are subject to change. We reserve the right to modify, suspend, or discontinue any aspect of the Service, including any feature or tier, at any time without prior notice or liability.

3. Free Tier and Freemium Terms

The Service offers a free tier ("Free Tier") that allows limited use of the AI chat assistant. By using the Free Tier, you agree to the following terms:

4. User Obligations

By using the Service, you agree to the following obligations:

4.1 Account Responsibility

4.2 Fair Housing Compliance

4.3 Real Estate Licensing

4.4 Email and Communications Compliance

4.5 Responsible AI Use

4.6 Prohibited Activities

You shall not:

5. AI-Generated Content Disclaimer

The Service uses artificial intelligence and large language models provided by third-party providers to generate responses, suggestions, analyses, and other content ("AI-Generated Content"). By using the Service, you acknowledge and agree to the following:

6. Data Usage and Consent

By using the Service, you consent to the data practices described below:

6.1 Data We Collect and Process

6.2 AI Model Training

Moon Sherpa Labs does not use your CRM data, conversation content, or any customer-specific data to train, fine-tune, or improve AI models. Your data is used solely to provide and operate the Service for your benefit. We treat your CRM and conversation data as confidential.

6.3 Third-Party AI Provider Data Sharing

To provide the AI functionality of the Service, your conversation data (including text messages, voice transcriptions, and CRM context provided during conversations) is transmitted to and processed by third-party AI providers. These providers currently include, but are not limited to:

Each third-party AI provider has its own terms of service and privacy policy governing their processing of data. We select AI providers that offer enterprise-grade data handling commitments, but we cannot guarantee and are not responsible for the data practices of third-party providers. By using the Service, you consent to the transmission of your data to these third-party AI providers as necessary to deliver the Service.

6.4 Data License

You grant Moon Sherpa Labs a non-exclusive, worldwide, royalty-free license to access, use, process, copy, distribute, perform, export, and display your data solely as reasonably necessary to provide, maintain, and improve the Service. This license does not grant us the right to sell your data or use it for purposes unrelated to the Service.

6.5 Your Representations

You represent and warrant that you have obtained all necessary rights, consents, and permissions to provide and license your data to us as described in this Section, including any consents required by applicable data protection laws for the processing of personal data of your contacts.

7. Third-Party Integrations

The Service integrates with and relies upon various third-party services. By using the Service, you acknowledge and agree to the following:

We are not responsible for the actions, content, information, or data of third-party services, and you irrevocably waive any claim against Moon Sherpa Labs with respect to such third-party services. We do not guarantee the continued availability of any third-party integration and reserve the right to add, modify, or remove integrations at any time.

8. Subscription and Billing

8.1 Free Tier

We offer a free tier that provides limited access to Ace AI features at no cost. The free tier is available to all Follow Up Boss accounts. Free tier features, limits, and availability may be changed at any time at our discretion. To access the full feature set, you may upgrade to a paid subscription at any time.

8.2 Subscription Terms

8.3 Team Pay vs. Self Pay

8.4 Cancellation

8.5 Refund Policy

All subscription fees are non-refundable except as required by applicable law. If you believe you have been charged in error, please contact us within thirty (30) days of the charge. We may, at our sole discretion, provide a refund, credit, or other remedy. No refunds will be issued for partial months of service, unused messages, or downgrade to a lower tier. Full cancellation, refund, and payment-dispute terms — including the consequences of filing a card-network chargeback for an authorized charge — are set out in the Refund & Cancellation Policy, which is incorporated into these Terms.

8.6 Pricing Changes

We reserve the right to change our subscription pricing at any time. If we increase pricing, we will provide at least thirty (30) days' advance notice to active subscribers. Continued use of the Service after a price change takes effect constitutes your acceptance of the new pricing. We also reserve the right to cancel, modify, or revoke discounts, promotional offers, and coupon codes at any time without prior notice.

9. Intellectual Property

The Service, including all software, algorithms, code, user interface designs, graphics, trademarks, service marks, logos, text, and all related content, features, and functionality (collectively, "Service Materials"), are owned by Moon Sherpa Labs or its licensors and are protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws.

No license or other right to use any of our trademarks, service marks, logos, or trade dress is granted by these Terms. Nothing in these Terms transfers any ownership rights in the Service or Service Materials to you. You may not copy, modify, distribute, sell, lease, or create derivative works based on the Service or any Service Materials without our prior written consent.

You retain ownership of your CRM data and any content you create or upload to the Service. However, you grant us the licenses described in Section 6.4 to enable us to provide the Service.

10. Modifications to Terms

Moon Sherpa Labs reserves the right to modify these Terms at any time. We will notify you of material changes by posting the updated Terms within the Service and updating the "Last Updated" date at the top of this document. Where required by applicable law, we may also notify you via email or through an in-app notification.

For material changes that significantly affect your rights or obligations (including but not limited to changes to data practices, billing terms, or liability provisions), we will provide at least thirty (30) days' advance notice and may require you to affirmatively re-accept the updated Terms before continuing to use the Service. If you do not agree to the updated Terms, you must stop using the Service before the changes take effect.

For non-material changes (such as formatting, typographical corrections, or clarifications that do not alter the meaning of any provision), your continued use of the Service after the posting of the updated Terms constitutes your acceptance of such changes.

We will not apply a materially more permissive data practice (such as using previously collected data to train models, or selling personal data) retroactively; any such change will be prospective and require clear, conspicuous notice and your affirmative opt-in consent.

11. Termination

11.1 Termination by Us

We may suspend or terminate your access to the Service at any time, with or without cause and with or without notice, at our sole discretion. Reasons for termination may include, but are not limited to, violation of these Terms, abusive or excessive use, non-payment, fraudulent activity, or conduct that we believe is harmful to other users, us, or third parties.

11.2 Termination by You

You may stop using the Service at any time. If you are on a paid tier, cancellation of your subscription will downgrade your account to the Free Tier at the end of your current billing period, as described in Section 8.4.

11.3 Effect of Termination

12. Disclaimers and Warranties

THE SERVICE, INCLUDING ALL AI-GENERATED CONTENT, FEATURES, INTEGRATIONS, AND FUNCTIONALITY, IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, MOON SHERPA LABS DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO:

YOU EXPRESSLY ACKNOWLEDGE AND AGREE THAT YOUR USE OF THE SERVICE IS AT YOUR SOLE RISK. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED FROM MOON SHERPA LABS OR THROUGH THE SERVICE SHALL CREATE ANY WARRANTY NOT EXPRESSLY STATED IN THESE TERMS.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL MOON SHERPA LABS, ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, SUPPLIERS, OR LICENSORS BE LIABLE FOR ANY OF THE FOLLOWING, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR ANY OTHER LEGAL THEORY:

UNDER NO CIRCUMSTANCES SHALL MOON SHERPA LABS' TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICE EXCEED THE GREATER OF (A) ONE HUNDRED DOLLARS ($100.00 USD) OR (B) THE TOTAL AMOUNT PAID BY YOU TO MOON SHERPA LABS FOR THE SERVICE IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

THE LIMITATIONS OF THIS SECTION SHALL APPLY REGARDLESS OF WHETHER MOON SHERPA LABS HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU. IN SUCH JURISDICTIONS, MOON SHERPA LABS' LIABILITY SHALL BE LIMITED TO THE FULLEST EXTENT PERMITTED BY LAW.

14. Indemnification

You agree to indemnify, defend, and hold harmless Moon Sherpa Labs, its affiliates, officers, directors, employees, consultants, agents, suppliers, and representatives (collectively, "Indemnified Parties") from and against any and all claims, liabilities, damages, losses, costs, expenses, or fees (including reasonable attorneys' fees and court costs) that the Indemnified Parties may incur as a result of or arising from:

Moon Sherpa Labs reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will cooperate with Moon Sherpa Labs in asserting any available defenses.

15. Dispute Resolution

15.1 Informal Resolution

Before filing any formal dispute, you agree to first attempt to resolve the dispute informally by contacting Moon Sherpa Labs at the address provided in Section 19. We will attempt to resolve the dispute informally within sixty (60) days. If the dispute is not resolved within this period, either party may proceed with formal dispute resolution as described below.

15.2 Binding Arbitration

Any dispute, claim, or controversy arising out of or relating to these Terms or the Service, including the determination of the scope or applicability of this agreement to arbitrate, shall be resolved by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association ("AAA"). The arbitration shall be conducted by a single arbitrator in Houston, Texas.

Judgment on the arbitration award may be entered in any court having jurisdiction thereof. The arbitrator shall have the authority to award any remedy or relief that a court of competent jurisdiction could order, including injunctive or other equitable relief and specific performance.

15.3 Class Action Waiver

YOU AND MOON SHERPA LABS AGREE THAT ANY DISPUTE RESOLUTION PROCEEDINGS WILL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. You waive any right to participate in a class action lawsuit or class-wide arbitration against Moon Sherpa Labs.

15.4 Your Right to Opt Out of Arbitration

You may opt out of binding arbitration and the class-action waiver in Sections 15.2 and 15.3 by emailing [email protected] within thirty (30) days of first accepting these Terms (or, for this provision, within thirty (30) days of the effective date of this amendment), stating your name and your intent to opt out of arbitration. Opting out of arbitration does not affect any other provision of these Terms, which remain in full force.

15.5 Mass-Arbitration Batching (Bellwether)

If twenty-five (25) or more similar arbitration demands are filed against Moon Sherpa Labs by or with the assistance of the same or coordinated counsel, the demands will be batched and resolved in staged bellwether groups (for example, ten (10) at a time) with a single arbitrator assigned per batch, to manage administrative fees and promote efficiency. The remaining demands will be tolled (and any applicable limitations period suspended for those demands) until the earlier batches conclude.

15.6 Exceptions

Either party may seek any interim or preliminary injunctive relief from a court of competent jurisdiction in Houston, Texas as necessary to protect its rights or property pending the completion of arbitration. Claims within the jurisdiction of a small claims court may be filed in such court in lieu of arbitration.

16. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Texas, United States of America, without regard to its conflict of law provisions. The United Nations Convention on Contracts for the International Sale of Goods shall not apply to these Terms.

17. Severability

If any provision of these Terms is found by a court of competent jurisdiction or arbitrator to be illegal, invalid, or unenforceable, that provision shall be modified to the minimum extent necessary to make it legal, valid, and enforceable, or if modification is not possible, it shall be severed from these Terms. The remaining provisions of these Terms shall continue in full force and effect and shall not be affected by the illegal, invalid, or unenforceable provision or by its severance.

18. Entire Agreement

These Terms, together with our Privacy Policy and any other legal notices, agreements, or policies published by us on or through the Service, constitute the entire agreement between you and Moon Sherpa Labs regarding the Service and supersede all prior and contemporaneous agreements, proposals, negotiations, representations, or communications, whether written or oral, concerning the subject matter of these Terms.

No waiver of any provision of these Terms shall be deemed a further or continuing waiver of such provision or any other provision, and Moon Sherpa Labs' failure to assert any right or provision under these Terms shall not constitute a waiver of such right or provision.

19. Contact Information

If you have any questions, concerns, or feedback regarding these Terms of Service, please contact us at:

Moon Sherpa Labs
Email: [email protected]
Website: https://followupace.com

For billing inquiries, please include your Follow Up Boss account email and subscription details.