Give homeowners a real report. Capture the lead in Follow Up Boss.
Branded pages that answer the questions homeowners keep asking you — "what's my equity position?", "is it a good time to sell?" — built on 30+ third-party data sources and made to be shared: text it, post it, embed it. A visitor unlocks the full report by sharing their contact info, and the lead lands in your FUB. Free tier on every account.
Hosted for you · Share or embed anywhere · Consent-first capture
What are Follow Up Ace Lead Magnets? Hosted, branded, deployable lead-gen tools for Follow Up Boss teams — every one lands leads straight into your FUB. This page covers the five instant report types: home equity position (est.), home risk & area report, local market report, rate & payment snapshot, and seller timing — each built on public and government data (county property records, FHFA House Price Index, Census, FEMA, USFS, USGS, current FRED mortgage rates). A visitor enters an address or ZIP, previews the report, and shares name and contact details with explicit consent to unlock the full version. Lead Magnets also includes three interactive tools — Open House Sign-In, the Quick Connect Card, and a branded Mortgage Calculator — same consent-first capture, same FUB delivery.
The lead is created in Follow Up Boss automatically, tagged and routed to your team. Every account gets a free page; any paid Ace seat or Ace Trove unlocks effectively unlimited pages, per-agent links with automatic assignment, and full branding.
Reports homeowners actually want to open.
Each report magnet is a real report, not a squeeze page — the preview is genuinely useful, and the full version is worth a form fill. (Lead Magnets also covers three interactive tools — Open House Sign-In, Quick Connect Card, and a Mortgage Calculator — see below.)
- What's My Home's Equity Position? — ownership tenure, local appreciation since purchase, and an estimated value and equity position (est.). The classic seller-side magnet.
- Is It a Good Time to Sell? — tenure and equity (for an address) or area trend (for a ZIP), the current rate climate, and honest timing context.
- Home Risk & Area Report — FEMA flood zone, wildfire and seismic exposure, local price trend, and neighborhood profile for any address.
- Local Market Report — current 30-year mortgage average, area appreciation, and a neighborhood snapshot for any ZIP or city.
- Rate & Payment Snapshot — this week's average 30-year rate with an illustrative payment table. Simple, current, shareable.
Every figure is sourced — county property records across 25+ states, the FHFA House Price Index, Census neighborhood data, FEMA / USFS / USGS risk layers, and current FRED mortgage averages. Modeled values are always labeled "(est.)".
From form fill to Follow Up Boss, automatically.
- Share or embed. Every magnet is a hosted page with its own link — post it, text it, run ads to it, or embed it on your website with a copy-paste snippet.
- Visitor previews. They enter an address or ZIP and see a teaser of the report instantly — enough to prove it's real.
- Consent-first capture. To unlock the full report they share name, email, and phone, and explicitly agree to be contacted. No consent, no capture.
- Lead lands in FUB. The contact is created in Follow Up Boss with a clear source and an "Ace Lead Magnet" tag — routed through your Lead Flow, or assigned directly to the sharing agent on paid tiers. Your team gets an email the moment it happens.
On paid tiers, each agent gets a personal share link for the team's magnet — leads captured through an agent's link are assigned to that agent in FUB automatically. Agents grab their link right from the Ace Companion's My Tools hub, with ready-to-post captions for social.
Free for every account. Bigger with any paid seat.
- Free — included with every Follow Up Ace account. One active magnet page, standard branding (your name, photo, and team), up to 50 report views a day, and a small "Powered by Follow Up Ace" credit.
- Paid — any paid Ace seat or Ace Trove. Effectively unlimited magnet pages, 200 report views a day per page, per-agent share links with automatic lead assignment, full brand color + logo customization, and a customizable sign-up form — add your own qualifying questions to any report page.
No separate lead-gen platform, no per-lead fees — it's part of the Ace layer you already run on Follow Up Boss.
What these reports are — and what they aren't.
Values and equity are estimates, modeled from public records, tenure, and FHFA appreciation and always labeled "(est.)" — these are conversation starters, not appraisals or AVM valuations. When a data source can't cover an address, the report says "unavailable" instead of inventing a number. Capture is consent-first — a visitor who doesn't agree to be contacted is never stored as a lead. And your data stays yours: leads go to your Follow Up Boss, not a shared pool.
Lead Magnets isn't just reports.
Three more Lead Magnets tools capture leads in the moment, not just on a landing page — same consent-first capture, same FUB delivery, same free tier.
Turn Saturday's foot traffic into Follow Up Boss leads — visitors scan a QR at the door and the home's Home File lands in their inbox instantly, so the info they give you is real. See Open House Sign-In →
The BBQ-moment tool — a visitor drops their name and mobile and your contact card lands on their phone instantly, no app, no typing on your phone. See Quick Connect Card →
A branded payment playground visitors actually play with — the full breakdown and this week's real rate email on capture, after they've already seen the number move.
Your next seller lead is one share away.
Put a branded report page in the hands of the people who already know you — texted, posted, or embedded on your site — and let it feed Follow Up Boss. Free tier on every account — publish your first magnet in minutes. Self-serve, no sales call.