Give homeowners a real report. Capture the lead in Follow Up Boss.
Branded pages that answer the questions homeowners keep asking you — "what's my equity position?", "is it a good time to sell?" — built on 30+ third-party data sources and made to be shared: text it, post it, embed it. A visitor unlocks the full report by sharing their contact info, and the lead lands in your FUB. Free tier on every account.
Hosted for you · Share or embed anywhere · Consent-first capture
What are Follow Up Ace Lead Magnets? Hosted, branded lead-capture pages for Follow Up Boss teams. Pick from five report types — home equity position (est.), home risk & area report, local market report, rate & payment snapshot, and seller timing — each built on public and government data (county property records, FHFA House Price Index, Census, FEMA, USFS, USGS, current FRED mortgage rates). A visitor enters an address or ZIP, previews the report, and shares name and contact details with explicit consent to unlock the full version.
The lead is created in Follow Up Boss automatically, tagged and routed to your team. Every account gets a free page; any paid Ace seat or Ace Trove unlocks effectively unlimited pages, per-agent links with automatic assignment, and full branding.
Reports homeowners actually want to open.
Each magnet is a real report, not a squeeze page — the preview is genuinely useful, and the full version is worth a form fill.
- What's My Home's Equity Position? — ownership tenure, local appreciation since purchase, and an estimated value and equity position (est.). The classic seller-side magnet.
- Is It a Good Time to Sell? — tenure and equity (for an address) or area trend (for a ZIP), the current rate climate, and honest timing context.
- Home Risk & Area Report — FEMA flood zone, wildfire and seismic exposure, local price trend, and neighborhood profile for any address.
- Local Market Report — current 30-year mortgage average, area appreciation, and a neighborhood snapshot for any ZIP or city.
- Rate & Payment Snapshot — this week's average 30-year rate with an illustrative payment table. Simple, current, shareable.
Every figure is sourced — county property records across 25+ states, the FHFA House Price Index, Census neighborhood data, FEMA / USFS / USGS risk layers, and current FRED mortgage averages. Modeled values are always labeled "(est.)".
From form fill to Follow Up Boss, automatically.
- Share or embed. Every magnet is a hosted page with its own link — post it, text it, run ads to it, or embed it on your website with a copy-paste snippet.
- Visitor previews. They enter an address or ZIP and see a teaser of the report instantly — enough to prove it's real.
- Consent-first capture. To unlock the full report they share name, email, and phone, and explicitly agree to be contacted. No consent, no capture.
- Lead lands in FUB. The contact is created in Follow Up Boss with a clear source and an "Ace Lead Magnet" tag — routed through your Lead Flow, or assigned directly to the sharing agent on paid tiers. Your team gets an email the moment it happens.
On paid tiers, each agent gets a personal share link for the team's magnet — leads captured through an agent's link are assigned to that agent in FUB automatically. Agents grab their link right from the Ace Companion's My Tools hub, with ready-to-post captions for social.
Free for every account. Bigger with any paid seat.
- Free — included with every Follow Up Ace account. One active magnet page, standard branding (your name, photo, and team), up to 50 report views a day, and a small "Powered by Follow Up Ace" credit.
- Paid — any paid Ace seat or Ace Trove. Effectively unlimited magnet pages, 200 report views a day per page, per-agent share links with automatic lead assignment, and full brand color + logo customization.
No separate lead-gen platform, no per-lead fees — it's part of the Ace layer you already run on Follow Up Boss.
What these reports are — and what they aren't.
Values and equity are estimates, modeled from public records, tenure, and FHFA appreciation and always labeled "(est.)" — these are conversation starters, not appraisals or AVM valuations. When a data source can't cover an address, the report says "unavailable" instead of inventing a number. Capture is consent-first — a visitor who doesn't agree to be contacted is never stored as a lead. And your data stays yours: leads go to your Follow Up Boss, not a shared pool.
Your next seller lead is one share away.
Put a branded report page in the hands of the people who already know you — texted, posted, or embedded on your site — and let it feed Follow Up Boss. Free tier on every account — publish your first magnet in minutes. Self-serve, no sales call.