Direct mail, connected to your work

Your brand.
Their mailbox.
The right moment.

Turn useful local information into a thoughtful postcard or letter. Send from your dashboard or Companion, connect a mailing to a new tag, or start a postcard drip that stays useful month after month.

For enabled accounts. Printing and postage are charged per piece. Test mode never sends physical mail.

YOUR BROKERAGE

A clearer picture of your local market.

Explore what is happening nearby, understand the context, and choose the next step that works for you.

LocalRELEVANT CONTEXT
UsefulCLEAR NEXT STEPS
YoursYOUR BRAND THROUGHOUT
Explore your neighborhood report →

Your agent · Your reply details

Illustrative creative. No sample market values or performance claims.

Your identity on the mail. Your identity on the destination. Fully white-label customer experiences.
Make the next touch meaningful

A good reason to reach the mailbox.

01

Put your Lead Magnets to work.

Pair a branded postcard with an existing report or interactive form. A QR code leads to a useful, mobile-friendly destination.

Explore Lead Magnets →
02

Stay useful after the close.

Offer a postal Home Almanac digest with the homeowner’s permission. Seasonal guidance draws from their actual home context, with separate postal preferences and no private financial details on exposed postcards.

03

Show up at the right moment.

Welcome-home notes, anniversaries, requested reports, practical checklists and thoughtful follow-ups. Eight template families give you a considered starting point.

One approved plan. A useful series.

Keep the conversation going.

Build a two-to-twelve-card homeowner series. Set each offer, leave at least 30 days between cards, and approve the maximum total before enrolling a home. Start it manually, from a new tag, or inside a workflow.

Discover

A better understanding of home.

Start with a Home Risk & Area Report, mapped USDA soil context, or a review of available property records. Sources and coverage limits stay visible.

Stay useful

Reasons to come back.

Follow with local market context or a seasonal Home Almanac checklist. Each card offers one clear next step on a matching page in your brand.

Start a conversation

A personal next step.

Invite the homeowner to request an agent-prepared CMA. The page captures their request so you can follow up with a considered analysis.

Each step draws from your prepaid balance when sent. Pause remaining cards at any time; pieces already processing may still mail.

From mailbox to measurable response

Every postcard has its own path.

A unique QR link opens the matching branded report, form or agent page. The offer on the card is the offer on the page, whether that is soil context, a home report or a personal CMA request.

See visits and captured leads.

Review landing-page visits and captured leads alongside each mailed piece. Captures retain their originating postcard so your team can connect a response to the outreach that prompted it.

Visit counts use browser sessions and are directional. They are not verified people, closed deals or a promise of return.

Less administration. More intention.

Set the rules.
Keep control.

An automatic mailing starts with an approved template and spending policy. It still needs a confirmed mailing address, postal permission, available funds and a current reason to send.

  • When a tag is addedA new Follow Up Boss tag event can start an approved mail rule. Existing tag membership does not silently mail your whole database.
  • Inside your workflowsAdd a direct-mail action, choose a delay, and set a maximum price. Paused rules and changed eligibility stop unsent work.
  • From Companion or AdminChoose a contact, preview the artwork and price, then schedule. Track submitted pieces and holds in the same workspace.
  • With clear spending limitsPrepaid balances and monthly ceilings keep automated outreach within the budget you authorized.
A consistent customer identity

Looks like you.
Feels considered.

Your brokerage name, logo, colors, contact details and approved disclosure travel together. Postcards and sealed letters use clear typography, a focused message and one useful next step.

Reports keep their source context and honest estimate labels. We do not invent local statistics, testimonials or urgency to fill a template.

Straightforward per-piece pricing

Know the price before you send.

Your preview shows the current customer price. Add prepaid funds, choose a monthly ceiling, and approve a maximum price for each automatic rule.

Printing and postage are not included in a software subscription. No unsupported “free postage” promise, no surprise bulk send, and no automatic increase beyond your approved price.

Review your available options
A few useful details

Before the first piece.

Do I need a separate mailing account?

No customer provider key is needed. Follow Up Ace’s configured mailing service handles fulfillment; the account owner manages the prepaid balance and approved senders in the dashboard.

Can I send automatically when someone gets a tag?

Yes, for enabled accounts with an approved tag rule. New tag additions are distinct from an existing tag list. Address, permission, duplicate-household and budget checks still apply.

Will my clients see Follow Up Ace branding?

The mail pieces and their matching mail-linked destinations use the customer’s branding without a Follow Up Ace or printer endorsement. Your team continues to manage the work inside Follow Up Ace.

Can I cancel a scheduled piece?

You can cancel pieces that have not started processing. Once a piece may have reached the printer, cancellation is not promised. Delivery timing follows printing and postal processing.

Can I test before mailing anyone?

Yes. Test mode uses test credits and provider test credentials. It does not print or mail physical pieces. Live sending requires account setup and operational enablement.

Where can I mail?

The initial release supports US mailing addresses and requires a complete, deliverable address, including a unit or suite where needed.