BoomTown CRM pricing — and why FUB teams are asking the wrong question.
BoomTown bundles lead generation, a proprietary CRM, and AI into one platform. If you're already on Follow Up Boss, you're not comparing apples to apples — you're comparing a CRM replacement to an AI layer. Here's the honest breakdown.
BoomTown vs Follow Up Ace: BoomTown is an all-in-one platform that bundles IDX lead generation, its own CRM, a dialer, and AI at quote-based pricing — so adopting it means migrating off Follow Up Boss. Follow Up Ace is an AI layer that runs inside the FUB you already use (FUB Marketplace certified), adding Zillow speed-to-lead, account-wide AI scoring, voice chat, and Fair Housing compliance scanning, and it starts free. One replaces your CRM; the other upgrades it.
Two completely different bets
BoomTown and Ace solve different problems. Understanding which you actually have will save you a painful migration — or a missed opportunity.
BoomTown: buy your leads and your CRM together
BoomTown is a complete real estate platform — it provides IDX lead generation, its own CRM, a dialer, AI nurture, and reporting as one bundled product. Pricing is quote-based (BoomTown does not publish a public price list). If you're on BoomTown, BoomTown is your CRM. You don't also use Follow Up Boss — you would have to migrate off one to the other.
Ace: add agentic AI to the FUB you already run
Ace is an AI intelligence layer that runs inside Follow Up Boss — FUB Marketplace certified. It doesn't generate leads, run IDX, or replace your CRM. It makes the CRM you already trust dramatically more capable: real-time Zillow speed-to-lead, account-wide AI scoring, voice chat, Fair Housing compliance scanning, and agentic AI via Claude and ChatGPT Connectors.
BoomTown CRM pricing and features vs Ace
No fabricated stats. No straw-manning. Ace features are verified against the shipped codebase.
| BoomTown | Ace + your existing FUB | |
|---|---|---|
| Pricing model | Quote-based (not publicly listed) | Free tier · paid plans · see our pricing page |
| Requires CRM migration | Yes — replaces Follow Up Boss | No — runs inside FUB |
| Lead generation included | Yes (bundled) | No — works with your existing sources |
| FUB Marketplace certified | n/a (separate platform) | Yes |
| Claude / ChatGPT Connector | — | Yes — FUB-aware tools on both Connectors |
| Zillow speed-to-lead response | Platform-native AI | zillow_speed_to_lead_check fires in seconds |
| Ace Trove (contact scoring, pipeline) | Bundled, opaque cost | Separate, transparent pricing by DB size |
| Fair Housing compliance scan | Not publicly specified | scan_message_for_compliance — code-enforced, not just AI training |
| Voice chat (Pro plan) | Platform-native calling | WebRTC speech-to-speech, iOS Safari tested |
| Free to start | Demo / sales required | Free tier, no credit card |
How much do BoomTown leads cost?
BoomTown does not publish lead generation pricing publicly. Costs are quote-based and depend on your market, monthly lead volume, and whether you want zip-code exclusivity. Because BoomTown bundles lead generation and CRM into one platform, it is not possible to price the lead generation component separately from the platform fee — you are paying for both together.
This bundled cost model is why teams on Follow Up Boss evaluating BoomTown are not making an apples-to-apples comparison. If you are on FUB and looking to improve lead response and follow-up quality, adding an AI layer like Ace is a different kind of cost decision than replacing your CRM with a bundled lead-gen platform.
To be direct: Ace does not generate leads and is not a substitute for BoomTown's lead generation pipeline. If generating new leads from IDX is your primary goal, Ace is not the right tool. Ace is for teams that already have leads coming in — from Zillow, referrals, or existing campaigns — and want agentic AI to handle response speed, contact scoring, and follow-through inside Follow Up Boss.
How BoomTown lead generation works
BoomTown generates leads through IDX-powered websites — pages where visitors search active MLS listings. When a visitor registers to save a search or view a property, BoomTown captures that lead and routes it to your team. The lead generation, CRM, and AI nurture all run inside BoomTown's own platform; there is no separate component you can run independently.
The two-budget model
BoomTown's platform fee covers the technology — the IDX site, CRM, routing, and AI tools. Advertising spend to drive traffic to that IDX site is a separate budget. Most teams run paid search or social ads to bring buyers to their BoomTown-powered property search. This means your total monthly cost has two parts: the BoomTown platform fee (quote-based, not publicly listed) plus the advertising spend you control.
Lead routing and follow-up
Once a lead registers, BoomTown routes it to agents using configurable rules — round-robin, pond leads, or direct assignment. BoomTown's platform includes AI nurture sequences designed to work within its own ecosystem. For teams that want BoomTown to handle initial outreach, BoomTown offers Success Assurance, an add-on service where their internal team contacts new leads before handing them off to agents.
Why FUB teams compare this differently
If you run Follow Up Boss as your CRM, "evaluating BoomTown lead generation" is really a question about whether to migrate your entire CRM — not just add a lead source. BoomTown leads feed BoomTown's CRM. They do not natively integrate as a standalone lead source into Follow Up Boss. Teams already on FUB who want to improve what happens after a lead arrives — response speed, scoring, compliance, voice — are solving a different problem than the one BoomTown's lead gen addresses.
BoomTown lead generation reviews: what to look for
BoomTown lead generation reviews are collected on third-party platforms including G2 and Capterra. Because BoomTown bundles lead generation and CRM pricing into one platform, any review you read covers the combined experience — lead quality and CRM usability are intertwined. You cannot independently evaluate "BoomTown lead generation" separate from the broader platform, and that context matters when interpreting what reviewers are describing.
A few things worth looking for when researching BoomTown lead generation reviews:
- Market specificity — lead quality varies significantly by geography and lead volume. Look for reviewers in markets similar to yours before drawing conclusions from the aggregate.
- Team size context — the bundled model is often discussed differently by solo agents versus larger teams. Filter reviews for comparable team sizes.
- Pricing transparency — BoomTown does not publish pricing publicly, which makes third-party reviews one of the few sources where comparable teams share what they actually paid. Reviewers who describe their cost context are especially useful.
One consideration if you're on Follow Up Boss evaluating BoomTown: most BoomTown lead generation reviews come from teams for whom BoomTown is the complete platform. Teams already invested in FUB — weighing whether to migrate — are asking a different question. The cost that rarely appears in BoomTown lead generation reviews is the migration cost: your FUB action plans, stage history, contact routing rules, and agent workflows do not transfer to a new platform automatically.
When BoomTown makes more sense than Ace
If you don't have a CRM yet, or you want lead generation included, BoomTown is a legitimate choice.
BoomTown's bundled approach — IDX leads, CRM, AI nurture, and reporting under one vendor — genuinely simplifies vendor management for teams building from scratch or teams that value getting quality leads delivered alongside their tools. If Follow Up Boss is not already your system of record, and if owning your lead generation pipeline matters more than CRM flexibility, BoomTown is worth evaluating seriously.
Ace specifically does not generate leads and does not replace your CRM. If either of those things matter to your decision, Ace is the wrong tool for that need.
Why FUB teams choose Ace over switching CRMs
If you're on Follow Up Boss and evaluating BoomTown, the real cost is the migration — your stages, action plans, agent workflows, and two years of contact history. Here's what you get by staying and adding AI on top instead.
- No migration, no retraining Ace runs as an embed inside FUB. Your contacts, stages, action plans, custom fields, and routing stay exactly where they are. Your agents keep the CRM they already know.
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Zillow lead response in seconds, not hours The
zillow_speed_to_lead_checktool fires automatically when a Zillow lead lands — email draft ready before you find the contact. Research (Zillow Consumer Housing Trends Report) shows buyers overwhelmingly choose the first agent to respond. - Ace Trove priced transparently Account-wide AI scoring, pipeline movement, revenue-at-risk signals — available separately, priced by your FUB database size. You control what you pay for. No bundled AI line item you can't unwind.
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Fair Housing compliance scan on every AI-drafted message The
scan_message_for_compliancetool is code-enforced — not just "the model is trained to be careful." Any message that fails the scan is blocked, logged in FUB, and triggers an admin alert. - Agentic AI from any device via Claude and ChatGPT Connectors Use Claude.ai or ChatGPT on your phone, ask about a lead, and Ace's FUB-aware tools can actually look up contact history, draft follow-ups, and update records — no context switching to the CRM app.
- Free to start, no sales call required Try Ace in your own FUB account today. No credit card for the free tier. No demo scheduled 3 days from now. If it doesn't work for you in your first session, there's nothing to cancel.
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