CINC pricing, scope, and the question every FUB team faces.
CINC bundles lead generation, a CRM, and a power dialer — but it replaces Follow Up Boss. Ace adds AI inside FUB. These are different bets, not the same bet at different prices.
CINC vs Follow Up Ace: CINC bundles lead generation, its own CRM, and a power dialer into one platform that replaces Follow Up Boss. Follow Up Ace instead adds AI inside the FUB you already use — Zillow speed-to-lead, account-wide AI scoring, voice chat, and Fair Housing compliance scanning — starting free. These are different bets: CINC is a CRM-plus-leads platform you migrate to; Ace is an AI layer you add without leaving FUB.
Two different bets
The CINC bet
CINC (Commissions Inc) runs a managed PPC engine on Google and Facebook, feeds those leads into its own built-in CRM, and wraps a power dialer and AI nurture around the whole thing. You pay one vendor for the entire top-of-funnel. The tradeoff: you leave Follow Up Boss behind. Your action plans, pipelines, Zapier flows, and team training don't transfer.
The Ace bet
Ace assumes you've already invested in Follow Up Boss — the workflows, the custom fields, the agent training, the integrations — and that adding AI on top of that system is more valuable than burning it down for a new one. Ace lives inside FUB as a Marketplace-certified embed. It doesn't generate leads, doesn't replace your CRM, and doesn't require migration. Free to start.
What each platform ships
CINC pricing is custom quote — see cincpro.com/pricing for current numbers. Ace pricing is at followupace.com/#pricing.
| CINC | Ace + your existing FUB | |
|---|---|---|
| Platform type | Lead gen + CRM + dialer bundle | AI layer that runs inside FUB |
| Pricing model | Custom quote — see cincpro.com/pricing | Free plan available — see /#pricing |
| CRM migration required | Yes — CINC has its own CRM, designed to replace FUB | No — embeds inside FUB, nothing moves |
| Lead generation (PPC) | Yes — managed Google + Facebook Ads | No — bring any lead source |
| IDX website | Yes | No — bring your own IDX |
| Power dialer | Yes | No — use FUB's built-in calling |
| FUB Marketplace certified | — | Yes |
| Claude + ChatGPT Connector (MCP) | — | Yes — FUB-aware tools in Claude.ai and ChatGPT |
| Zillow speed-to-lead advisor | — | Yes — auto-injected on every Zillow contact |
| Pipeline health check | — | Yes — flags stale contacts + broken automations |
| Fair Housing compliance scanner | — | Yes — every outbound message |
| Voice on mobile | — | Yes — Pro plan |
| Lead nurture optimizer | Yes — built into CINC nurture engine | Yes — FUB-native, works any lead source |
| Contract structure | Annual contracts common | Month-to-month, free to start, no credit card |
When CINC is the right choice
If you want a managed lead machine and you're ready to leave FUB behind, CINC is a coherent product built exactly for that.
CINC's value proposition is vertical integration: one vendor handles your Google and Facebook ad spend, delivers leads directly into a CRM purpose-built around those leads, and wraps a power dialer and AI nurture cadences into the same system. For teams that don't have a strong attachment to Follow Up Boss, or that are starting from scratch and want a single partner for the whole acquisition funnel, CINC eliminates a lot of coordination overhead.
Ace is not that. Ace doesn't generate leads. Ace doesn't manage your ad spend. Ace doesn't have a built-in power dialer. If you're evaluating Ace as a substitute for what CINC does — generating net-new leads at scale through paid channels — you're comparing the wrong tools. Ace's job is to help your team work leads that are already in FUB, faster and more intelligently.
The honest question is simpler: do you want to stay on Follow Up Boss or not? If yes, Ace is the right layer to add. If you're open to moving off FUB for a managed lead-gen stack, CINC (or Lofty, or BoomTown) may be worth the conversation.
Why FUB-committed teams choose Ace
Most teams we talk to picked FUB deliberately — the pipeline structure, the action plans, the integrations — and want AI on top of it, not instead of it.
- No migration risk, no retraining costYour stages, action plans, lead routing rules, and Zapier flows stay exactly as-is. Ace is a Marketplace-certified embed — it works inside FUB, not instead of it.
- Bring any lead sourceCINC leads. Zillow leads. Referrals. Old database contacts. Ace works every contact already in FUB — it doesn't care where the lead came from.
- Pipeline health check — built inAce can flag stale contacts, broken automations, untagged lead sources, and missing custom fields in your FUB instance. Runs on demand, not a one-time audit.
- Claude and ChatGPT with FUB contextAce ships a Connector surface — FUB-aware tools available inside Claude.ai web and ChatGPT. No traditional all-in-one has shipped this surface.
- Zillow cadence guidance on every contactThe Zillow speed-to-lead advisor injects automatically on every Zillow contact — no setup required. Tells your agents exactly what cadence to run based on how the lead came in.
- Free to start, no annual contractNo credit card required. No demo required. No migration before you can evaluate. Start with the free plan, upgrade when it earns it.
CINC vs Ace — frequently asked
What is CINC pricing?
CINC (Commissions Inc) uses custom, quote-based pricing — there is no published per-seat rate. The package typically bundles Google and Facebook PPC lead generation, a built-in CRM, and a power dialer. Because lead volume, team size, and ad spend vary, actual cost differs significantly by brokerage. See cincpro.com/pricing for current numbers.
Is CINC the same as Commissions Inc?
Yes. CINC stands for Commissions Inc. The product is marketed as CINC and lives at cincpro.com. It is a real estate lead generation and CRM platform.
Does CINC work with Follow Up Boss?
CINC has its own built-in CRM and is designed to replace Follow Up Boss rather than work alongside it. Some teams route CINC leads into FUB via Zapier, but CINC's native workflow assumes you are using their CRM. If you stay on FUB and add a CINC lead source, Ace can work those leads inside FUB — the two tools can be complementary in that configuration.
Can I use Ace if I already use CINC?
Yes — if your CINC leads are routed into Follow Up Boss (via Zapier or a native integration), Ace works those contacts inside FUB. Ace doesn't care where a contact came from; it works every contact in your FUB instance. If you're on CINC's native CRM only and not on FUB, Ace isn't applicable — we're a FUB-native tool.
What is the difference between CINC and Follow Up Ace?
CINC is a lead generation platform: it manages ad spend, delivers leads, and wraps a CRM + dialer around them. Ace is an AI assistant: it runs inside Follow Up Boss and helps your team work contacts already in the pipeline — with tools for compliance, Zillow cadence guidance, pipeline health, and Claude/ChatGPT integration. If you want managed lead generation, that's CINC's job. If you want AI to help your team work existing leads in FUB, that's Ace's job.
Keep FUB. Add the AI layer.
Free to start. No credit card. No migration. No annual contract. Cancel anytime.