Structurely pricing — and the managed ISA vs. self-serve AI question every FUB team faces.

Structurely's published starting price is $499 per month, plus a one-time $2,500 onboarding fee. Pricing may include additional fees depending on lead volume or channels used. See structurely.com for current rates — prices change and this page may not reflect the latest numbers.

An AI ISA (Inside Sales Agent) automatically contacts incoming real estate leads via text or chat, qualifies their intent, and nurtures them until they are ready to connect with a human agent. Structurely offers this as a managed service — their team oversees conversations. Ace is a different model: a self-serve AI layer your agents use directly inside Follow Up Boss to draft messages, scan for compliance, and act on leads in FUB, Claude, or ChatGPT.

Structurely integrates with Follow Up Boss via a third-party connection — leads can pass between the two systems. However, it is not a FUB Marketplace-certified native embed; it runs as a separate managed service. Ace is a FUB Marketplace-certified embed: it runs directly inside FUB's interface and does not require a second login or a separate vendor relationship to manage your conversations.

Structurely is a managed AI ISA service: a vendor runs automated lead conversations with human oversight. Ace is a self-serve AI layer your agents use inside FUB. Structurely automates the conversation process end-to-end; Ace gives agents AI assistance, compliance scanning, and Zillow guidance inside the CRM they already use — and extends to Claude and ChatGPT on any device. They are different tools for different workflows.

Ace offers a free plan — no credit card, no demo, no setup fee. It is not a direct substitute for Structurely's managed ISA service (Ace is agent-controlled, not managed), but for agents who want AI assistance inside Follow Up Boss without a managed-service contract, Ace's free plan is a practical starting point. Start at followupace.com/admin/signup.

Structurely qualifies leads through conversation and applies Follow Up Boss tags (Interested, Responded, Needs Follow Up) plus timeline notes — its public materials describe AI qualification but do not publish a scoring model, held-out accuracy, or calibration, and a lead who never responds is never qualified. Ace scores every contact with a suite of calibrated machine-learning models (conversion, response, churn, appointment likelihood) trained on a behavioral data warehouse, validated on held-out data with published accuracy (several models above 0.90 AUC — see the model evaluation report), calibrated so the number maps to a real probability, and written into Follow Up Boss fields nightly as a numeric Win Score. A tag tells you what a lead said; a calibrated model tells you the probability it converts, even if the lead never replied.

When an autonomous AI texts your leads, each message reaches them under your team's brand and your agent's license — so the exposure is yours to understand before you sign. A few category facts worth knowing: in February 2024 the FCC ruled that AI-generated voices are 'artificial' under the TCPA, meaning consent rules apply to AI calls; TCPA statutory damages run $500 to $1,500 per call or text; several states, such as California, require a bot communicating to sell to disclose it is not human; and Fair Housing liability attaches to what is said to a lead whether a human or an AI said it. None of this is specific to any one vendor — it is true of autonomous AI outreach as a category. So ask any vendor these questions: Who reviews each message before it sends? And who carries TCPA and Fair Housing exposure — read the indemnification clause in the contract. Ace answers it differently by design: your agent approves every send, and a code-enforced Fair Housing scan runs on each message before it leaves, so a human is always the last checkpoint before a lead hears from you.