Lofty CRM pricing — and why FUB teams add AI on top instead of migrating.
Lofty (formerly Chime) bundles CRM, IDX website, power dialer, and AI into one platform. Ace is the agentic AI layer that runs inside the Follow Up Boss your team already trusts — no migration, no retraining, no lost workflows.
Lofty vs Follow Up Ace: Lofty (formerly Chime) bundles a CRM, IDX website, power dialer, and AI into one platform you migrate to — and in July 2026 expanded that AI into "Lofty AOS" with a new Cowork workspace that prioritizes an agent's daily tasks and lets teams build custom AI agents. Follow Up Ace is the agentic AI layer that runs inside the Follow Up Boss your team already uses — no migration or retraining — adding Zillow speed-to-lead, account-wide AI scoring, voice chat, and Fair Housing compliance scanning, starting on a free tier. Lofty replaces your CRM and now packages a broader agent workspace on top; Ace upgrades the CRM you already run with a fixed, verified set of AI tools plus native access from Claude and ChatGPT.
Lofty CRM vs Follow Up Boss + Ace: two completely different bets
Before comparing Lofty CRM pricing to Ace pricing, it's worth understanding what you're actually comparing.
Lofty CRM (formerly Chime): full-stack real estate platform
Lofty is a complete real estate operations platform — it provides its own CRM, an IDX-powered agent website, a power dialer, AI lead nurturing, and brokerage-level reporting under one roof. Lofty's pricing reflects the full suite. Moving to Lofty means migrating off Follow Up Boss: your contacts, stages, action plans, custom fields, integrations, and team routing rules all need to move. The product is genuinely capable — it's a legitimate choice for teams building from scratch or teams willing to start over.
Ace: agentic AI intelligence layer inside Follow Up Boss
Ace is not a CRM and doesn't try to be. It is an AI intelligence layer that runs as a FUB Marketplace-certified embed directly inside Follow Up Boss. It does not provide IDX, does not provide a dialer, and does not replace your CRM. What it adds: a real-time AI assistant inside every FUB contact view, Zillow speed-to-lead automation, a lead-nurture-optimizer for cold contacts, Fair Housing compliance scanning on AI-drafted messages and admin-configured automations, action plan enrollment at bulk scale, and FUB-aware agentic AI via Claude and ChatGPT Connectors. The pitch: keep your CRM, add the intelligence on top.
What Lofty CRM pricing actually covers
Lofty's pricing reflects a complete platform investment — it's worth understanding exactly what's bundled before comparing it to a per-seat AI layer.
Everything in one bill
Lofty CRM pricing bundles:
- Full CRM (contacts, pipelines, team routing, action plans)
- IDX-powered agent website with lead capture
- Power dialer (multi-line, call recording, dispositions)
- AI lead nurturing (automated outreach and follow-up)
- Team and brokerage reporting
- Onboarding and migration support
Lofty publishes current pricing at lofty.com/pricing. Because pricing varies by team size and configuration, consult their site for current numbers rather than relying on third-party citations that may be out of date.
The migration cost isn't in the price tag
Any evaluation of Lofty CRM pricing should account for the hidden cost of migration. If your team runs Follow Up Boss with 12 months of action plans, custom stages, agent routing rules, FUB-native integrations (Zillow lead routing, Gmail sync, Zapier flows), and agent muscle memory — all of that gets rebuilt from scratch when you switch CRMs. A CRM migration costs real productivity while agents relearn the system — and that cost is not in Lofty's price.
Ace's pitch is specifically for teams who've done that math and decided the migration isn't worth it: add the AI capability to the FUB you already run.
Lofty's Cowork and the expanded Agentic AI OS
In late July 2026, Lofty expanded what it calls the Lofty AOS (Agentic AI Operating System) with a new component, Cowork — a chat-based workspace that, per Lofty's own announcement, automatically prioritizes an agent's daily tasks ("Your Morning Read"), flags activities that need a human ("What Needs You Now"), and lets teams build custom AI agents for specific workflows alongside pre-built copilots for sales engagement, social media, and seller lead generation. Lofty also announced a companion product, House.ai, aimed at pre-qualifying buyer financial readiness before a lead reaches an agent.
Cowork is a genuine step up in scope from a task-and-lead dashboard toward a general agent-building workspace inside Lofty's own platform — and it's still a reason to migrate off Follow Up Boss to get it, the same trade-off the rest of this page describes.
Feature comparison
No fabricated stats. No straw-manning. Ace features are verified against the shipped codebase.
| Lofty CRM | Ace + your existing FUB | |
|---|---|---|
| Pricing model | Full platform (see lofty.com/pricing) | Per-seat AI layer — see our pricing page |
| Requires CRM migration from FUB | Yes — replaces Follow Up Boss entirely | No — runs inside FUB as Marketplace embed |
| IDX agent website included | Yes | No — works with your existing site and FUB |
| Power dialer included | Yes | No — voice AI chat is different from a power dialer |
| FUB Marketplace certified | n/a (separate platform) | Yes |
| Zillow speed-to-lead automation | Platform-native AI | zillow_speed_to_lead_check — draft ready before you find the contact |
| Lead nurture optimizer | Automated AI sequences | lead-nurture-optimizer — identifies cold contacts, re-engagement plans |
| Fair Housing compliance scan | Not publicly specified | scan_message_for_compliance — code-enforced, not just AI training |
| Pipeline health audit | Built-in reporting | pipeline-health-check — AI-powered ops audit of your FUB pipeline |
| Claude / ChatGPT Connector | — | FUB-aware tools on both Connectors — use AI on your phone |
| Account-wide Ace Trove | Bundled, opaque pricing | Separate, transparent pricing — see Ace Trove page |
| Voice AI chat (Pro plan) | Dialer (outbound calling, not AI voice chat) | WebRTC speech-to-speech, iOS Safari tested |
| Bulk action plan enrollment | Platform-native sequences | Enroll multiple FUB contacts into any action plan at once |
| Custom AI agent workspace | Lofty Cowork (July 2026) — build custom agents, pre-built copilots for sales/social/seller-lead-gen | No general-purpose agent builder — a fixed, verified set of AI tools, plus the same tools reachable natively from Claude and ChatGPT via MCP |
| Free to start | Demo / sales required | Free tier, no credit card |
What you're really deciding when you look at Lofty CRM pricing
Teams that research Lofty CRM pricing are usually already on Follow Up Boss and are asking one of two questions:
- "Is Lofty better than FUB?" — This is a platform question. Lofty includes IDX and a dialer that FUB doesn't. FUB has deeper third-party integrations and a larger Marketplace ecosystem. Which matters more depends on what your team actually uses.
- "Does Lofty's AI justify the migration?" — This is the more common question, and the one Ace directly addresses. If the driver is AI functionality — faster follow-up, smarter cadence, compliance-safe drafts, real-time lead scoring — you don't have to migrate your CRM to get it. Ace adds that AI layer to the FUB you already run.
The answer to question 2 is almost never "yes, migrate" for teams that are genuinely productive in FUB. The hidden cost — rebuilt action plans, retrained agents, broken Zapier flows, a new onboarding curve — is real. If you're evaluating Lofty specifically because you want AI in your follow-up workflow, Ace is the path that doesn't require dismantling what's working.
When Lofty CRM is the right choice over FUB + Ace
If you need IDX, a built-in dialer, or you're starting from scratch — Lofty is worth evaluating seriously.
Lofty's case is strongest when: you don't have a CRM yet and want everything in one platform; you want an IDX website managed by your CRM vendor; you want a power dialer that's natively integrated with your contact database; or your brokerage wants a single vendor for onboarding, training, and support. One vendor, one bill, one support team — that's a real operational advantage.
Ace specifically does not include IDX, a power dialer, or lead generation. If those capabilities are central to your evaluation, you're comparing to the wrong product. Ace is for teams that already have those pieces figured out (or don't need them) and want to add AI capability on top of FUB.
Why FUB teams choose Ace over migrating to Lofty
If your team is productive in Follow Up Boss and the question is "how do we add AI?" — here's what Ace adds without a migration.
- No migration. No retraining. No broken workflows. Ace runs as a Marketplace-certified embed directly inside Follow Up Boss. Your contacts, stages, action plans, custom fields, and agent routing stay exactly where they are. Agents keep the CRM interface they already know.
-
Zillow speed-to-lead in seconds The
zillow_speed_to_lead_checktool fires the moment a Zillow lead lands in FUB — email draft ready before you find the contact. First-response speed is one of the highest-leverage variables in lead conversion; Ace automates it. -
Lead nurture optimizer for cold contacts
lead-nurture-optimizerscans your FUB database for leads that have gone quiet and builds targeted re-engagement strategies. Bulk action plan enrollment lets you move an entire list of cold leads into a drip sequence without manually touching each record. -
Fair Housing compliance scan on AI-drafted messages and admin-configured automations
scan_message_for_complianceis code-enforced at the tool layer — not just AI training guardrails — on drafted messages and on Automations that send without an agent in the loop. On automations, anything that fails is blocked before it sends, logged in FUB, and triggers an admin alert; on drafts, flagged copy is rewritten before it reaches you. (Voice output runs on the trained Fair Housing directive rather than this code-level gate. Sends you trigger from an external AI client like Claude or ChatGPT pass through neither — that client writes its own copy, and an on-demand compliance scan is available for the agent to run. See our Compliance page for the full breakdown.) This matters at brokerage scale where dozens of agents are using AI to draft outreach. -
Pipeline health audit built in The
pipeline-health-checktool gives a comprehensive AI-powered operations review of your FUB pipeline: stale contacts, broken stage sequences, leads with no next action, and re-engagement opportunities. It's a sales operations analyst in your sidebar. - Agentic AI via Claude and ChatGPT Connectors Ace's FUB-aware tools are available in Claude.ai and ChatGPT — not just inside the FUB browser tab. Ask Claude about a lead on your phone, and Ace can look up the contact history, draft a follow-up, and flag compliance issues without switching apps.
- Voice AI chat on Pro — including iOS Safari Real-time AI voice chat via WebRTC speech-to-speech, gated to the Pro plan. Tested in iOS Safari iframes — the environment where most voice features fail. Agents use it hands-free walking between showings.
- Free to start — no demo, no credit card Try Ace inside your actual FUB account today. No sales call scheduled three days from now. No credit card required for the free tier. If it doesn't produce a useful AI action in your first session, there's nothing to cancel.
Lofty CRM pricing & Ace — FAQ
How much does Lofty CRM cost?
Lofty's pricing covers their full platform — CRM, IDX website, power dialer, AI nurturing, and team reporting. Lofty publishes current pricing at lofty.com/pricing. Because pricing varies by team size and configuration, contact Lofty directly for the plan that fits your brokerage. When comparing, account for the full platform cost against the sum of what you'd need separately (CRM + IDX vendor + dialer + AI).
Is Lofty CRM the same as Chime CRM?
Yes. Lofty is the rebrand of Chime Software. The company rebranded to Lofty (lofty.com) while maintaining the same core product: an all-in-one platform combining CRM, IDX website, power dialer, and AI features for real estate teams and brokerages. If you've researched "Chime CRM" in the past, you're looking at the same product under a new name.
Can you use Follow Up Ace with Lofty CRM?
No — Ace is built specifically for Follow Up Boss. Ace's AI tools connect directly to the FUB API and require FUB as the underlying CRM. If your brokerage runs Lofty as its CRM, Ace is not compatible. Ace is for teams that run Follow Up Boss and want to add an AI intelligence layer on top of it.
Lofty CRM vs Follow Up Boss — which should I choose?
Lofty and Follow Up Boss serve different models. Lofty is a full-stack platform that replaces FUB — it includes IDX, a dialer, and AI. Follow Up Boss is a CRM focused on lead management, integrations, and agent routing, with a large Marketplace ecosystem. If you're already on FUB and productive, the real question is whether migrating is worth the disruption. If you're evaluating both from scratch and want a single vendor, Lofty is a fair pick. If you're on FUB and want AI without migration, that's what Ace is for.
Does Lofty CRM work with Follow Up Boss?
Lofty is a CRM replacement, not a FUB add-on. Teams that move to Lofty stop using Follow Up Boss. If you want to keep Follow Up Boss and add AI capability, Follow Up Ace integrates directly inside FUB as a Marketplace-certified embed — no migration, no rebuilding workflows.
What is Lofty Cowork, and does Ace have anything like it?
Cowork is a workspace Lofty added to its AOS (Agentic AI Operating System) in July 2026 — a chat interface that prioritizes an agent's daily tasks, flags what needs a human, and lets teams build custom AI agents plus use pre-built copilots for sales, social, and seller lead gen. Ace doesn't have a general-purpose agent builder; instead it ships a fixed, code-verified set of AI tools (speed-to-lead, lead-nurture, pipeline health, compliance scanning, revenue-at-risk) that work the same way for every team, and the same tools are reachable natively from Claude and ChatGPT via MCP — so "build your own agent" isn't something you'd need to do inside Ace to get agentic behavior on your FUB data.
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