Sierra Interactive pricing — and why it's the wrong question if you already run FUB.
Sierra Interactive bundles an IDX real estate website, CRM, lead generation, drip campaigns, and Google PPC management into one platform. If you're already on Follow Up Boss, you're not comparing apples to apples — you're comparing a full website platform to an AI layer. Here's the honest breakdown.
Sierra Interactive vs Follow Up Ace: Sierra Interactive bundles an IDX website, CRM, lead generation, drip campaigns, and Google PPC management into one platform you migrate to. Follow Up Ace is an AI layer that runs inside the Follow Up Boss you already use — adding Zillow speed-to-lead, account-wide AI scoring, voice chat, and Fair Housing compliance scanning, starting free. Sierra is a full website-plus-CRM platform; Ace upgrades the CRM you already trust.
Two completely different bets
Sierra Interactive and Ace solve different problems. Understanding which you actually have will save you a costly website migration — or a missed opportunity to get more from FUB.
Sierra Interactive: buy your website, your leads, and your CRM together
Sierra Interactive is a complete real estate platform — it provides SEO-optimized IDX websites, its own CRM, lead capture, drip campaign automation, and optional Google PPC management as one bundled product. Pricing is quote-based (Sierra does not publish a public price list). If you're on Sierra, Sierra is your CRM and your website. You don't also use Follow Up Boss — you would have to migrate off one to the other.
Ace: add agentic AI to the FUB you already run
Ace is an AI intelligence layer that runs inside Follow Up Boss — FUB Marketplace certified. It doesn't build websites, generate IDX leads, or replace your CRM. It makes the CRM you already trust dramatically more capable: real-time Zillow speed-to-lead, account-wide AI scoring, voice chat, Fair Housing compliance scanning, and agentic AI via Claude and ChatGPT Connectors.
Feature comparison
No fabricated stats. No straw-manning. Ace features are verified against the shipped codebase.
| Sierra Interactive | Ace + your existing FUB | |
|---|---|---|
| Pricing model | Quote-based (not publicly listed) | Free tier · paid plans · see our pricing page |
| Requires CRM migration | Yes — replaces Follow Up Boss | No — runs inside FUB |
| IDX real estate website included | Yes (bundled) | No — works with your existing website |
| Lead generation included | Yes (IDX + optional PPC) | No — works with your existing lead sources |
| Drip campaign automation | Yes (CRM feature) | Uses FUB's native drip + AI-drafted content |
| FUB Marketplace certified | n/a (separate platform) | Yes |
| Claude / ChatGPT Connector | Not publicly specified | Yes — FUB-aware tools on both Connectors |
| Zillow speed-to-lead response | Not publicly specified | zillow_speed_to_lead_check fires in seconds |
| Ace Trove (contact scoring, pipeline) | Not publicly specified | ai_engine_get_contact_score · revenue_at_risk · pipeline_movement |
| Fair Housing compliance scan | Not publicly specified | scan_message_for_compliance — code-enforced, not just AI training |
| Voice chat | Not publicly specified | WebRTC speech-to-speech, iOS Safari tested |
| Free to start | Demo / sales required | Free tier, no credit card |
When Sierra Interactive makes more sense than Ace
If you don't have a real estate website yet — or you want website, CRM, and leads from one vendor — Sierra Interactive is a legitimate choice.
Sierra Interactive's integrated approach — SEO-optimized IDX website, CRM, lead capture forms, drip campaigns, and optional Google PPC under one vendor — genuinely simplifies vendor management for teams building from scratch or teams that want their website and their CRM to share the same database. If Follow Up Boss is not already your system of record, and if owning a professionally built IDX site matters to your business, Sierra Interactive is worth evaluating seriously.
Ace specifically does not build websites, does not generate leads, and does not replace your CRM. If any of those things are what you actually need, Ace is the wrong tool for that need.
Why FUB teams choose Ace over rebuilding on Sierra
If you're on Follow Up Boss and evaluating Sierra Interactive, the real cost is rebuilding your entire web presence — your IDX setup, your lead routing, your action plans, your agent workflows, and your contact history. Here's what you get by staying and adding AI on top instead.
- No migration, no website rebuild, no retraining Ace runs as an embed inside FUB. Your contacts, stages, action plans, custom fields, and routing stay exactly where they are. Your agents keep the CRM they already know — and your website stays where it is.
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Zillow lead response in seconds, not hours The
zillow_speed_to_lead_checktool fires automatically when a Zillow lead lands — email draft ready before you find the contact. Research (Zillow Consumer Housing Trends Report) shows buyers overwhelmingly choose the first agent to respond. - Account-wide AI scoring, transparently priced Pipeline movement, revenue-at-risk signals, contact scoring — available separately, priced by your FUB database size. You control what you pay for. No bundled line item you can't unwind.
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Fair Housing compliance scan on every AI-drafted message The
scan_message_for_compliancetool is code-enforced — not just "the model is trained to be careful." Any message that fails the scan is blocked, logged in FUB, and triggers an admin alert. - Agentic AI from any device via Claude and ChatGPT Connectors Use Claude.ai or ChatGPT on your phone, ask about a lead, and Ace's FUB-aware tools can look up contact history, draft follow-ups, and update records — no context switching to the CRM app.
- Free to start, no sales call required Try Ace in your own FUB account today. No credit card for the free tier. No demo scheduled 3 days from now. If it doesn't work for you in your first session, there's nothing to cancel.
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