Introducing Lead Magnets: give homeowners a real report, capture the lead in Follow Up Boss

The problem: every agent gets asked "what's my home worth?" — and has nothing worth sending back

Every homeowner in your database — and every one in your farm — periodically asks the same questions. What's my house worth now? How much equity do I have? Is this a good time to sell? What are rates doing?

Those questions come up in the moments agents already own: a text thread, an open house, a past-client check-in, a comment on your market post. And the honest answer is usually "let me get back to you" — or a link to some portal's estimate with someone else's branding on it. The agent who actually knows the neighborhood, the one already in the homeowner's contacts, has nothing of their own to send.

Purpose-built lead-capture platforms exist for exactly this, and the good ones work. They also cost real money, run outside your CRM, and become one more login, one more sync, one more subscription to justify. Most agents just skip it — and keep losing the moment.

What we built

Lead Magnets are part of Follow Up Ace: branded report pages, hosted for you, that answer the questions homeowners keep asking you — built to be shared: texted to a past client, posted with your market update, dropped in your email signature, or embedded on your site. Every capture feeds straight into the Follow Up Boss you already run.

Five report types ship today:

• What's My Home's Equity Position? — ownership tenure, local appreciation since purchase, and an estimated value and equity position (est.). The classic seller-side magnet.
• Is It a Good Time to Sell? — tenure and equity for an address (or the area trend for a ZIP), the current rate climate, and honest timing context.
• Home Risk & Area Report — FEMA flood zone, wildfire and seismic exposure, the local price trend, and a neighborhood profile.
• Local Market Report — the current 30-year mortgage average, area appreciation, and a neighborhood snapshot for any ZIP or city.
• Rate & Payment Snapshot — this week's average 30-year rate with an illustrative payment table. Simple, current, endlessly shareable.

Every figure is sourced from a network of 30+ third-party data sources — county property records across 25+ states, the FHFA House Price Index, Census neighborhood data, FEMA / USFS / USGS risk layers, and current FRED mortgage averages. And every modeled number is labeled "(est.)" — these are conversation starters built on public data, not appraisals. When a source can't cover an address, the report says "unavailable" instead of inventing a number. That honesty is the product.

From form fill to Follow Up Boss, automatically

Here is the loop, end to end:

1. Share or embed. Every magnet is a hosted page with its own link — text it, post it, run ads to it, or embed it on your website with a copy-paste snippet.
2. The visitor previews. They enter an address or ZIP and instantly see a teaser — enough to prove the report is real.
3. Consent-first capture. To unlock the full report they share name, email, and phone, and explicitly agree to be contacted. No consent, no capture — a visitor who declines is never stored as a lead.
4. The lead lands in FUB. The contact is created in Follow Up Boss with a clear source and an "Ace Lead Magnet" tag, routed through your Lead Flow — and your team gets an email the moment it happens.

No export, no Zapier, no second inbox. The lead is in your CRM before the homeowner has finished reading their report — and because it's in Follow Up Boss, Ace's scoring, Smart Lists, and suggestion engine pick it up like any other lead.

One team page, every agent's link

We deliberately did not build a "featured agent" picker or a routing rules engine. Your team publishes one magnet page, and on paid tiers every agent on the roster gets a personal share link. A lead captured through an agent's link is assigned to that agent in Follow Up Boss automatically. On the free tier, everyone shares the team link and leads route through your FUB Lead Flow — and the Companion is honest about which is which: the "Leads assign to you" chip only appears when assignment will actually happen.

Agents grab their link from the Ace Companion's My Tools hub, with a ready-to-post caption for social — so "share your page" is a thirty-second habit, not a marketing project.

What it costs

Free, on every account: one active magnet page with standard branding — your name, photo, and team — up to 50 report views a day, and a small "Powered by Follow Up Ace" credit line.

With any paid Ace seat or Ace Trove: effectively unlimited pages, 200 report views a day per page, the per-agent share links with automatic assignment, and full brand color and logo customization.

No per-lead fees, no separate platform subscription. It's part of the Ace layer you already run on Follow Up Boss.

What Lead Magnets are not

A few honest boundaries, because we'd rather set them than have you discover them:

• Values are estimates. Modeled from public records, tenure, and FHFA appreciation — always labeled "(est.)", never appraisal or AVM-grade. If you need lien-level precision, this is not that (and we say so on our own comparison pages).
• Capture pages, not a tracking subscription. A magnet answers a homeowner's question and captures the lead. It is not a recurring monthly home-value tracking service.
• Your leads stay yours. Captures go to your Follow Up Boss, not a shared pool, and every lead carries a recorded consent acknowledgment.

How to start

Open the admin dashboard, click Lead Magnets in the left nav, pick a report type, and the builder pre-fills your branding from Follow Up Boss — with a live preview as you tweak. Publish, grab the link (or the embed snippet for your website), and hand your agents theirs from the Companion. The free page is included with every account, so if you're already running Ace on Follow Up Boss, your first magnet is about three minutes away.

For the full picture — every report type, the capture flow, and the tier details — see the Lead Magnets overview, or read how the whole Ace loop works to see where captured leads go next.