AI Lead Scoring for Real Estate
Part of The Complete Guide to AI for Real Estate in 2026
How Ace ranks Follow Up Boss contacts with an honest 0-100 Win Score, Churn Risk, buyer and seller tiers, estimated revenue, the seven-field contract, and real serving cadence.
How Ace Scores Your Contacts
Ace's serving suite uses six model families: conversion, response, churn, appointment propensity, buyer propensity, and seller propensity. The published Ace Win Score is a 0-100 percentile rank of calibrated win likelihood within your own account — a 90 ranks above roughly 90% of the scored book, but it does not mean a 90% close probability.
The Seven Active Custom Fields
Every connected account can receive Ace Win Score and Ace Churn Risk. Ace Trove adds Ace Expected GCI (est.), Ace Opportunity, Ace Seller Tier, Ace Buyer Tier, and Ace Last Analyzed. Expected GCI stays blank rather than inventing a dollar value when a calibrated absolute probability is unavailable.
Scoring vs. Manual Prioritization
Ace combines CRM engagement, deal context, and available IDX behavior to rank attention across the book. It is a decision aid, not an exclusion rule. Ace Trove pricing is account-wide by database-size tier; scoring is not sold as a per-contact usage fee.
Using Scores in Daily Workflows
Sort Smart Lists by Ace Win Score, filter Churn Risk = High for a save list, segment on Ace Buyer Tier or Ace Seller Tier, and use Ace Expected GCI (est.) when the calibrated dollar estimate is present.
Cadence, Freshness, and Unknown States
Trove and accounts with a paid seat are scheduled nightly; genuinely free accounts rotate through a default seven-day cadence. Meaningful webhook activity can schedule an additional debounced rescore, but a webhook alone is not proof that a field write completed. Missing, stale, failed, and unknown states stay distinct.
Frequently Asked Questions
Does AI lead scoring replace my own judgment about leads?
No. Ace Trove provides data-driven prioritization to supplement your judgment, not replace it. You know your market, your relationships, and the nuances that data cannot capture. The scores help you allocate your limited time more effectively by surfacing contacts you might otherwise overlook in a large database.
How quickly do scores update after new activity?
Trove and accounts with a paid seat are scheduled nightly; genuinely free accounts use a default seven-day rotation. Meaningful activity can schedule a debounced rescore, but no fixed latency is promised. Check the field timestamp and admin health state.
Can I see Ace Trove scores directly in Follow Up Boss?
Yes, when supported output is available. The seven-field contract is Win Score and Churn Risk free; Expected GCI (est.), Opportunity, Seller Tier, Buyer Tier, and Last Analyzed with Trove. Empty or unavailable values are not invented.
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