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How Ace Works Your Zillow Leads (and Keeps You Compliant)

Updated July 4, 2026

The second a Zillow lead lands in Follow Up Boss, Ace starts a 5-minute response clock, alerts the assigned agent, and has a ready-to-send first message drafted — but you always press send. Nothing goes out on your behalf without you.

When a Zillow lead arrives

Ace watches Follow Up Boss for new Zillow-family leads — Zillow, Zillow Premier Agent, Zillow Preferred (formerly Flex), Trulia, StreetEasy, and HotPads. The moment one lands, Ace:

  • starts a 5-minute speed-to-lead timer (the industry gold standard for first contact),
  • pushes an alert to the assigned agent, and
  • drafts a first-contact message — already checked for Fair Housing and carrying the AI-assistance disclosure and Equal Housing footer.
Note: Ace is a tracker and a drafter, not an auto-sender. The fastest first reply is still yours to send — Ace just makes sure your hand has everything it needs in seconds.
The Companion NOW view surfacing the lead to work next with a ready draft
New Zillow leads surface at the top of your queue with the draft one tap away.

Working the lead

Ask Ace "what should I send Sarah today?" and it already knows your cadence — how many touches you've made, which channel is next, whether you're inside quiet hours (9pm–8am local, always respected), and where the lead sits in your 10-day play. You can also ask Ace to qualify a lead (budget, authority, need, timeline, motivation), check stage readiness, pull a lifecycle report before a call, or show team speed-to-lead and funnel numbers.

Staying on the right side of Zillow

Follow Up Boss is Zillow's own documented control center for Zillow Preferred partners, so Ace fits how Zillow expects you to work. Worth knowing:

  • Zillow measures responsiveness as your connection-call Pickup Rate (25% or higher) — answering the live transfer call matters most. The 5-minute timer is about your follow-up speed, not a Zillow rule.
  • A live Zillow connection gives you an exclusive "My Agent" relationship for 30 days — treat those as your own, and confirm on the first call that the buyer isn't already working with another agent (Zillow's own script does the same).
  • Keep texts short and never put confidential details in a text — Ace's drafted openers already follow this.

Want an extra check?

Before sending anything you've edited, ask Ace to "scan this message for compliance" — it flags Fair Housing, licensing, or disclosure issues before the message goes out.

Every Zillow standard referenced here comes from Zillow's public Premier Agent / Zillow Preferred documentation.

Last updated: July 2026

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