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Follow Up Boss Webhooks and Ace: How Real-Time Sync Works

Updated July 3, 2026

Ace stays current with your CRM by listening to Follow Up Boss webhooks — small notifications Follow Up Boss sends the moment something changes. This article explains what Ace listens for and what happens when an event arrives.

What is a webhook, in plain terms?

A webhook is Follow Up Boss telling Ace "something just happened" — a new lead came in, a call was logged, a deal moved a stage. Instead of Ace repeatedly asking "anything new yet?", Follow Up Boss pushes the update as it happens, so Ace reacts quickly.

Which events does Ace listen for?

When your admin connects Follow Up Boss, Ace subscribes to the activity that matters for scoring and coaching. That spans the full range of contact and deal activity, including:

  • New and updated contacts, stage changes, and tags
  • Calls, text messages, and emails
  • Notes, appointments, and tasks
  • Deals created, updated, or moved between stages
  • Email-marketing opens, clicks, and unsubscribes, plus property-search activity

Ace registers these subscriptions for you — there is nothing to configure by hand.

What happens when an event arrives?

1
Something changes in Follow Up BossA new lead, a logged call, a deal moves stage.
2
Follow Up Boss sends a webhookA real-time notification to Ace.
3
Ace verifies and de-duplicatesSo a repeated event never double-counts.
4
Ace updates the contact’s signalsFeeding the change into scoring.
Ace reacts to CRM activity as it happens.

Each event is verified, de-duplicated so a repeat does not double-count, and queued for processing. Ace updates the contact's signals and feeds the change into scoring. High-intent events — like a burst of property-search activity — are exactly the kind of signal Ace is watching for.

Note: Real-time events keep a contact's signals fresh throughout the day. The custom-field scores in Follow Up Boss refresh on a nightly cycle, so a brand-new event may influence the on-contact score the next morning.

Do I need to set up webhooks myself?

No. Ace registers and maintains the Follow Up Boss webhook subscriptions as part of connecting your account. If you ever disconnect and reconnect Follow Up Boss, Ace re-registers them automatically.

Last updated: July 2026

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