Ace AI
Ace AI
A complete system for converting Zillow leads using AI-powered speed-to-lead, the 10-day follow-up sequence, BANT+M qualification, 11 lifecycle stages, and compliance-safe automation. Real benchmarks and real workflows.
Research from the MIT Lead Response Management study is unambiguous: responding to a web lead within 5 minutes makes you 21 times more likely to qualify that lead compared to responding in 30 minutes. After 5 minutes, conversion probability drops by 10x. For Zillow leads specifically — where the prospect is actively browsing listings and likely submitted inquiries to multiple agents — speed is the entire game. Ace's speed-to-lead system targets a 5-minute gold standard with a 15-minute maximum. Day 1 of a new Zillow lead triggers 3 contacts spaced 2 hours apart: an immediate SMS within 5 minutes, a personalized email within 2 hours, and a call task at the 4-hour mark. This multi-channel blitz ensures the lead hears from you before they forget they submitted an inquiry.
Ace's Zillow-specific follow-up sequence spans 10 days with carefully timed touchpoints. Day 1: three contacts — immediate SMS (under 5 minutes), personalized email (2 hours), and call attempt (4 hours). Day 2: email with relevant property matches based on their search criteria. Day 3: SMS check-in asking if they reviewed the properties. Day 4: value-add email with market data for their target area (pulled from Federal Reserve FRED data). Day 5: call attempt with voicemail script. Day 6: rest day — no contact, which prevents fatigue. Day 7: email with new listings matching their criteria. Day 8: SMS with a specific question about their timeline. Day 9: call attempt with alternative approach. Day 10: final email summarizing your value proposition and offering a no-pressure consultation. After Day 10, unresponsive leads transition to a long-term nurture cadence. The Cadence Engine enforces a maximum of 3 contacts per day and respects quiet hours (9 PM to 8 AM) to stay professional.
Ace uses an enhanced qualification framework called BANT+M that scores leads across five dimensions on a 100-point scale. Budget (20 points): has the lead discussed price range, pre-approval status, or financial readiness? Authority (20 points): is this the actual decision-maker, or is there a spouse, partner, or family member who also needs to be involved? Need (20 points): how specific is their housing need — are they casually browsing or do they have a defined set of must-haves? Timeline (20 points): when do they need to move — immediately, within 3 months, within 6 months, or just exploring for someday? Motivation (20 points): what is driving the move — job relocation, growing family, investment, downsizing, or just curiosity? Each dimension scores 0-20 based on information gathered through conversations. A lead scoring 70+ across all dimensions is transaction-ready. A lead scoring 40-69 needs nurturing. Below 40 goes to long-term drip. The AI tracks BANT+M scores in Follow Up Boss custom fields and updates them as new information surfaces.
The Zillow Playbook defines 11 distinct lifecycle stages that map to a lead's journey from first inquiry to closed deal and beyond. Stage 1 — New Inquiry: lead just submitted, needs immediate speed-to-lead response. Stage 2 — Attempted Contact: you have reached out but not connected. Stage 3 — Connected: you have had a conversation but not qualified. Stage 4 — Qualified: BANT+M score is 40+, they have real intent. Stage 5 — Nurturing: qualified but not ready to act, in active nurture sequence. Stage 6 — Showing: actively viewing properties. Stage 7 — Under Contract: offer accepted, in transaction. Stage 8 — Closed: deal completed. Stage 9 — Past Client: closed deal, now in sphere-of-influence nurture. Stage 10 — Referral Source: past client or contact who sends you business. Stage 11 — Inactive: unresponsive after full sequence, in long-term drip. The AI enforces stage-appropriate behavior — you cannot skip from New Inquiry to Showing without passing through qualification. Each stage transition triggers the appropriate follow-up sequence automatically.
The Cadence Engine prevents the two most common follow-up mistakes: contacting too often (which annoys leads) and too rarely (which loses them). It enforces a maximum of 3 contacts per day per lead, quiet hours from 9 PM to 8 AM (respecting the lead's timezone), and engagement-based frequency adjustment — a lead who opens every email and clicks listings gets contacted more frequently than one who ignores everything. The engine rotates across 5 content types to prevent repetitive messaging: property-focused, market-data, personal check-in, value-add content, and direct call-to-action. Channel rotation ensures you alternate between SMS, email, and call tasks rather than hammering one channel. If a lead's engagement drops, the cadence automatically extends intervals. If engagement spikes (they suddenly view 5 listings in a day), the cadence tightens for timely follow-up.
Every message generated by Ace's Zillow Playbook passes through the Compliance Guard before it can be sent. The guard scans for 50+ prohibited Fair Housing terms — phrases like 'good schools,' 'up-and-coming neighborhood,' 'family-friendly area,' 'safe neighborhood,' and 'quiet community' that can constitute steering or discriminatory language under the Fair Housing Act. The guard also blocks explicitly discriminatory language referencing protected classes (race, color, religion, sex, national origin, familial status, disability). Beyond Fair Housing, the Compliance Guard enforces AI disclosure requirements — ensuring that communications generated by AI include appropriate disclosure that AI assisted in drafting the message, as required by emerging regulations in multiple states. If the guard catches a violation, it flags the specific language and suggests compliant alternatives rather than just blocking the message.
Ace tracks Zillow-specific conversion metrics against industry benchmarks so you can measure your performance. Key benchmarks: average Zillow cost-per-lead ranges from $20-60 depending on market and zip code. Industry average Zillow lead conversion rate is approximately 3-4% from inquiry to closed transaction. The 5-minute response time target is hit by fewer than 10% of agents — hitting it consistently is a major competitive advantage. Ace's analytics track: response time per lead (from inquiry timestamp to first contact), contacts per lead (how many touchpoints before conversion or disqualification), stage velocity (how long leads spend in each lifecycle stage), channel effectiveness (which contact method gets the most responses), and BANT+M score progression over time. The 9 Zillow-specific prompt workflows help you run these analyses: 'show me my average response time for Zillow leads this month' or 'which Zillow leads have been in the Attempted Contact stage for more than 7 days?'
Ace includes 9 prompt workflows designed specifically for Zillow leads. Zillow Speed Assessment analyzes your response time performance against the 5-minute benchmark. Zillow Lead Triage scores incoming leads by quality signals and recommends prioritization. Zillow Cost-Per-Lead Tracker calculates your actual CPL across zip codes and campaigns. Zillow Conversion Funnel shows where leads are dropping off in your pipeline. Zillow Nurture Sequencer drafts stage-appropriate follow-up messages for leads at each lifecycle stage. Zillow Re-engagement Campaign targets leads who went dark after initial contact. Zillow Showing Prep compiles property matches and market data before a showing appointment. Zillow Listing Presentation pulls comparable data and market trends for listing appointments with Zillow-referred sellers. Zillow ROI Calculator computes your return on Zillow advertising spend using your actual closed transactions versus total ad cost.
ACE Solutions has completely changed how we work inside Follow Up Boss. It\'s not just automating tasks — it\'s actually paying attention.
Our ISAs say Ace is their secret weapon. It gives them better context on every lead, helps tailor the conversation, and makes follow-up a lot smoother.
Having instant access to market insights is a huge confidence booster. I can pull Federal Reserve data into a client email in seconds.
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The playbook works with any Zillow leads that come into your Follow Up Boss account, whether from Premier Agent, Flex, or manual import. The speed-to-lead system triggers based on lead source identification in FUB. You need an active Zillow lead source feeding into Follow Up Boss for the automated workflows to activate.
Standard FUB action plans are fixed sequences. The Zillow 10-day sequence is adaptive — the Cadence Engine adjusts timing based on engagement signals, the Compliance Guard scans every message, and the AI personalizes each touchpoint based on the lead's actual search behavior and conversation history. A traditional action plan sends the same template to everyone. The AI-powered sequence creates unique messages for each lead.
Unresponsive leads transition to Stage 11 (Inactive) and enter a long-term nurture cadence — approximately one touch per month mixing market updates, new listings, and seasonal check-ins. The Cadence Engine will increase frequency if the lead re-engages (opens an email, clicks a listing link). Many Zillow leads convert 6-18 months after initial inquiry, so the long-term nurture is critical for ROI.
Yes. The sequence timing, channel order, and content types are all configurable. The defaults are based on industry best practices and conversion research, but you can adjust Day 6 from a rest day to a contact day, change channel rotation order, or modify quiet hours based on your market. The AI will respect whatever cadence rules you set.
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