Purpose-built speed-to-lead and lifecycle management for Zillow leads. Ace's Zillow tools evaluate leads in under 5 minutes, score them with BANT+M qualification (Budget, Authority, Need, Timeline + Motivation), generate compliance-safe follow-up sequences, and track contacts through 11 lifecycle stages from New Lead to Closed.
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zillow_speed_to_lead_checkChecks how old a Zillow lead is in minutes and returns priority level: CRITICAL (under 5 min), HIGH (5-15 min), MEDIUM (15-60 min), LOW (1-24 hrs), or STALE (24+ hrs). The 5-minute gold standard and 15-minute maximum are enforced.
Check the speed-to-lead status on my newest Zillow inquiry
zillow_evaluate_leadFull lead evaluation returning priority (HIGH/MEDIUM/LOW), recommended contact channel, a compliance-safe initial message, and a preview of the 10-day follow-up sequence.
Evaluate the new Zillow lead from Jennifer Walsh and give me a contact plan
zillow_qualify_contactBANT+M qualification scoring from 0-100 with tier assignment (hot/warm/cool/cold). Identifies missing qualification factors and provides recommended discovery questions to fill gaps.
How qualified is the Rodriguez family? What questions should I ask next?
zillow_check_stageReturns the contact's current position in the 11-stage Zillow lifecycle: New Lead, Speed to Lead, Engaged, Qualifying, Qualified, Showing, Offer, Under Contract, Closed, Lost, or Long Term Nurture.
What stage is David Kim at in the Zillow pipeline?
zillow_generate_followupGenerates a 10-day follow-up plan: Day 1 = 3 contacts within 2 hours (call, text, email), Days 2-4 daily touchpoints, Days 5-7 market data and value-adds, Days 8-10 re-engagement if no response. All messages are compliance-safe.
Generate a 10-day follow-up plan for my new Zillow buyer lead in Round Rock
zillow_lifecycle_reportComprehensive report showing stage timeline, touchpoint counts by channel, BANT+M scores, conversion probability percentage, and current engagement level for a Zillow contact.
Give me a full lifecycle report on the Martinez Zillow lead — how are we tracking?
zillow_analytics_summaryDashboard-level analytics: speed_to_lead metrics, conversion_funnel analysis, ROI calculations, agent_performance comparisons, pipeline_health overview, or full_summary across all metrics.
Show me our Zillow speed-to-lead performance and conversion funnel for this month
Connect your Zillow leads to Follow Up Boss through FUB's native Zillow integration
Ace's Zillow tools automatically activate for contacts with a Zillow lead source
New Zillow inquiries trigger speed-to-lead evaluation — aim for under 5 minutes
Use the 11-stage lifecycle to track every Zillow lead from first contact through closing
When a new Zillow inquiry arrives, Ace immediately evaluates the lead with zillow_speed_to_lead_check and zillow_evaluate_lead. You get a priority level, recommended channel, and a compliance-safe first message ready to send. The 5-minute gold standard means the difference between converting and losing the lead to another agent.
Use zillow_qualify_contact to score leads on Budget, Authority, Need, Timeline, and Motivation. A hot lead (score 80+) gets immediate showing scheduling. A warm lead (50-79) gets discovery questions to fill gaps. A cool lead (25-49) goes into nurture. Cold leads get a long-term drip. Every action is driven by data, not guesswork.
zillow_generate_followup creates a structured 10-day plan calibrated to Zillow lead behavior. Day 1 is aggressive — 3 contacts across call, text, and email within 2 hours. Days 2-4 maintain daily contact. Days 5-7 shift to value (market data, neighborhood info). Days 8-10 use re-engagement tactics if the lead has gone quiet.
Use zillow_analytics_summary to see how your team performs on Zillow leads. Track speed-to-lead averages (are you hitting the 5-minute mark?), conversion rates by stage, cost-per-lead ROI, and individual agent performance. Identify who converts Zillow leads best and replicate their approach.
Zillow leads contact multiple agents simultaneously. Industry data shows that the first agent to respond within 5 minutes wins the lead 78% of the time. After 15 minutes, conversion rates drop by over 90%. Ace's zillow_speed_to_lead_check monitors lead age in real-time and assigns CRITICAL priority to leads under 5 minutes old, ensuring you never miss the golden window.
BANT+M scores leads on five factors: Budget (can they afford it?), Authority (are they the decision-maker?), Need (how urgent is their housing need?), Timeline (when do they want to move?), and Motivation (what's driving the move?). Each factor is scored and combined into a 0-100 qualification score. The zillow_qualify_contact tool also identifies which factors are missing and suggests specific questions to ask next.
The stages track a lead's full journey: New Lead (just arrived), Speed to Lead (initial outreach window), Engaged (responded to contact), Qualifying (gathering BANT+M info), Qualified (scored and ready), Showing (viewing properties), Offer (making/negotiating offers), Under Contract (accepted offer), Closed (transaction complete), Lost (did not convert), and Long Term Nurture (not ready now but future potential).
Yes. All messages generated by Zillow tools pass through Ace's compliance guard which enforces Fair Housing Act requirements, state licensing disclosure rules, and AI-generated content disclosure. Messages avoid discriminatory language, include required agent identification, and follow Zillow's communication guidelines. The compliance layer is automatic — every generated message is checked before delivery.
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