Zillow Automation

Purpose-built speed-to-lead and lifecycle management for Zillow leads. Ace's Zillow tools evaluate leads in under 5 minutes, score them with BANT+M qualification (Budget, Authority, Need, Timeline + Motivation), generate compliance-safe follow-up sequences, and track contacts through 11 lifecycle stages from New Lead to Closed.

0 MCP Tools
0+ Total Ace Tools
$55 Pro Plan / month

Available MCP Tools

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zillow_speed_to_lead_check

Checks how old a Zillow lead is in minutes and returns priority level: CRITICAL (under 5 min), HIGH (5-15 min), MEDIUM (15-60 min), LOW (1-24 hrs), or STALE (24+ hrs). The 5-minute gold standard and 15-minute maximum are enforced.

Check the speed-to-lead status on my newest Zillow inquiry

zillow_evaluate_lead

Full lead evaluation returning priority (HIGH/MEDIUM/LOW), recommended contact channel, a compliance-safe initial message, and a preview of the 10-day follow-up sequence.

Evaluate the new Zillow lead from Jennifer Walsh and give me a contact plan

zillow_qualify_contact

BANT+M qualification scoring from 0-100 with tier assignment (hot/warm/cool/cold). Identifies missing qualification factors and provides recommended discovery questions to fill gaps.

How qualified is the Rodriguez family? What questions should I ask next?

zillow_check_stage

Returns the contact's current position in the 11-stage Zillow lifecycle: New Lead, Speed to Lead, Engaged, Qualifying, Qualified, Showing, Offer, Under Contract, Closed, Lost, or Long Term Nurture.

What stage is David Kim at in the Zillow pipeline?

zillow_generate_followup

Generates a 10-day follow-up plan: Day 1 = 3 contacts within 2 hours (call, text, email), Days 2-4 daily touchpoints, Days 5-7 market data and value-adds, Days 8-10 re-engagement if no response. All messages are compliance-safe.

Generate a 10-day follow-up plan for my new Zillow buyer lead in Round Rock

zillow_lifecycle_report

Comprehensive report showing stage timeline, touchpoint counts by channel, BANT+M scores, conversion probability percentage, and current engagement level for a Zillow contact.

Give me a full lifecycle report on the Martinez Zillow lead — how are we tracking?

zillow_analytics_summary

Dashboard-level analytics: speed_to_lead metrics, conversion_funnel analysis, ROI calculations, agent_performance comparisons, pipeline_health overview, or full_summary across all metrics.

Show me our Zillow speed-to-lead performance and conversion funnel for this month

How to Get Started

1

Connect your Zillow leads to Follow Up Boss through FUB's native Zillow integration

2

Ace's Zillow tools automatically activate for contacts with a Zillow lead source

3

New Zillow inquiries trigger speed-to-lead evaluation — aim for under 5 minutes

4

Use the 11-stage lifecycle to track every Zillow lead from first contact through closing

Real-World Applications

5-Minute Speed-to-Lead Response

When a new Zillow inquiry arrives, Ace immediately evaluates the lead with zillow_speed_to_lead_check and zillow_evaluate_lead. You get a priority level, recommended channel, and a compliance-safe first message ready to send. The 5-minute gold standard means the difference between converting and losing the lead to another agent.

Qualification-Driven Follow-Up

Use zillow_qualify_contact to score leads on Budget, Authority, Need, Timeline, and Motivation. A hot lead (score 80+) gets immediate showing scheduling. A warm lead (50-79) gets discovery questions to fill gaps. A cool lead (25-49) goes into nurture. Cold leads get a long-term drip. Every action is driven by data, not guesswork.

10-Day Zillow Nurture Sequence

zillow_generate_followup creates a structured 10-day plan calibrated to Zillow lead behavior. Day 1 is aggressive — 3 contacts across call, text, and email within 2 hours. Days 2-4 maintain daily contact. Days 5-7 shift to value (market data, neighborhood info). Days 8-10 use re-engagement tactics if the lead has gone quiet.

Zillow ROI and Performance Tracking

Use zillow_analytics_summary to see how your team performs on Zillow leads. Track speed-to-lead averages (are you hitting the 5-minute mark?), conversion rates by stage, cost-per-lead ROI, and individual agent performance. Identify who converts Zillow leads best and replicate their approach.

Frequently Asked Questions

Why does speed-to-lead matter so much for Zillow?

Zillow leads contact multiple agents simultaneously. Industry data shows that the first agent to respond within 5 minutes wins the lead 78% of the time. After 15 minutes, conversion rates drop by over 90%. Ace's zillow_speed_to_lead_check monitors lead age in real-time and assigns CRITICAL priority to leads under 5 minutes old, ensuring you never miss the golden window.

What is BANT+M qualification?

BANT+M scores leads on five factors: Budget (can they afford it?), Authority (are they the decision-maker?), Need (how urgent is their housing need?), Timeline (when do they want to move?), and Motivation (what's driving the move?). Each factor is scored and combined into a 0-100 qualification score. The zillow_qualify_contact tool also identifies which factors are missing and suggests specific questions to ask next.

What are the 11 Zillow lifecycle stages?

The stages track a lead's full journey: New Lead (just arrived), Speed to Lead (initial outreach window), Engaged (responded to contact), Qualifying (gathering BANT+M info), Qualified (scored and ready), Showing (viewing properties), Offer (making/negotiating offers), Under Contract (accepted offer), Closed (transaction complete), Lost (did not convert), and Long Term Nurture (not ready now but future potential).

Are the follow-up messages compliant?

Yes. All messages generated by Zillow tools pass through Ace's compliance guard which enforces Fair Housing Act requirements, state licensing disclosure rules, and AI-generated content disclosure. Messages avoid discriminatory language, include required agent identification, and follow Zillow's communication guidelines. The compliance layer is automatic — every generated message is checked before delivery.

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