Ace AI
Ace AI
CINC is a powerhouse lead generation platform with IDX websites, PPC management, and their CINC AI chatbot — built for teams spending big on ad-driven leads. Ace takes a fundamentally different approach: instead of generating leads, it makes every lead you already have dramatically more valuable with 200+ MCP tools, BANT+M qualification scoring, and Federal Reserve market intelligence that CINC simply doesn't offer.
| Feature | Ace AI | CINC |
|---|---|---|
| Monthly Cost | $25/mo (Ace) or $55/mo (Ace Pro with voice) | $1,500+/mo minimum, often $2,000-3,000 with ad spend |
| AI Architecture | 200+ MCP tools usable from any AI client (ChatGPT, Claude, etc.) | Proprietary CINC AI chatbot — locked to CINC platform only |
| Lead Qualification | BANT+M scoring (0-100) with 4 tiers: Hot 70+, Warm 50-69, Cool 30-49, Cold 0-29 | Behavioral lead scoring based on website activity |
| Contact Analysis | ACE Intelligence fills 17 custom fields: engagement score, behavior profile, urgency, predicted timeline, next best action | Basic behavioral tracking from IDX site visits |
| Voice CRM | ElevenLabs WebRTC voice with voice-safe CRM operations and 1-3 sentence responses | Built-in dialer (traditional phone only, no AI voice) |
| Speed-to-Lead | 10-day automated sequence: Day 1 = SMS + email + call task in under 2 hours | CINC AI responds to web inquiries; no structured multi-day sequence |
| Market Intelligence | Live Federal Reserve FRED data: 30yr/15yr/ARM/FHA/VA/Jumbo rates, state-level housing, CPI/PCE inflation | No economic data integration |
| Compliance | Compliance Guard scans 50+ prohibited Fair Housing terms, blocks steering, enforces AI disclosure | No built-in compliance scanning |
| CRM Platform | Enhances Follow Up Boss — no migration required | Proprietary CRM — requires full migration from existing system |
| Lead Generation | Not a lead gen tool — focuses on converting existing leads | Full PPC lead gen with IDX websites (core strength) |
| Prompt Workflows | 30+ pre-built: 60-Second Zillow Blitz, Full Lead Intelligence, Post-Close Referral Activation | No prompt-based workflows |
| Cadence Management | Max 3 contacts/day, quiet hours 9PM-8AM, content rotation across 5 categories | Basic drip campaigns with email sequences |
CINC starts at $1,500/mo before ad spend. Ace Pro at $55/mo gives you 200+ MCP tools, BANT+M scoring, ACE Intelligence across 17 fields, and Federal Reserve market data. That's the cost of one CINC month paying for over 2 years of Ace Pro.
CINC AI only works inside CINC. Ace's MCP tools work from ChatGPT, Claude Desktop, or any MCP-compatible client. Tools like fetch_people, generate_message, and bulk_change_stage work wherever you prefer to work — not just one vendor's interface.
Ace connects to the Federal Reserve FRED database for live mortgage rates (all 6 types), state-level housing data, employment figures, and inflation metrics. Use ace_engine_brief to get an executive AI briefing analyzing your entire account against current market conditions — something CINC has no equivalent for.
Ace: $25/mo base, $55/mo Pro. Volume discounts for teams of 6+.
ACE Solutions has completely changed how we work inside Follow Up Boss. It\'s not just automating tasks — it\'s actually paying attention.
Our ISAs say Ace is their secret weapon. It gives them better context on every lead, helps tailor the conversation, and makes follow-up a lot smoother.
Having instant access to market insights is a huge confidence booster. I can pull Federal Reserve data into a client email in seconds.
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Not directly — they solve different problems. CINC's core strength is lead generation through IDX websites and PPC advertising. Ace doesn't generate leads; it makes your existing leads dramatically more valuable with AI-powered qualification, automated follow-up sequences, and market intelligence. Many agents use a lead source alongside Ace + Follow Up Boss for the best of both worlds at a fraction of CINC's cost.
CINC AI is a chatbot that responds to website inquiries inside the CINC platform. Ace provides 200+ MCP tools accessible from any AI client. For example, zillow_evaluate_lead does priority scoring with compliance-safe outreach templates, generate_message drafts personalized emails using full contact history, and ace_engine_brief produces executive briefings analyzing your entire pipeline. The AI depth and flexibility are fundamentally different.
Yes, if you use Follow Up Boss. Ace at $25/mo enhances every lead CINC sends to your CRM with BANT+M qualification scoring, ACE Intelligence analysis across 17 custom fields, compliance scanning, and cadence-managed follow-up. Think of it as adding an AI brain to the leads CINC generates — for less than 2% of your CINC bill.
Ace offers something more advanced: ElevenLabs WebRTC voice CRM that lets you interact with your CRM using natural speech. It handles voice-safe read-only operations with 1-3 sentence responses optimized for speech. For traditional dialing, Follow Up Boss has its own calling features. The combination of FUB calling + Ace voice CRM covers more ground than CINC's built-in dialer.
CINC's IDX websites are a genuine strength for lead capture. Ace doesn't compete there — it complements any lead source. Where Ace excels is what happens after a lead enters your CRM: automated BANT+M scoring, 10-day speed-to-lead sequences, AI-generated personalized outreach via send_email_direct through your own Gmail, and ongoing nurture with cadence management. Many top producers pair an IDX solution with Ace for end-to-end coverage.
CINC and Ace serve fundamentally different purposes. CINC is a premium lead generation engine with IDX websites and PPC management — ideal for teams with large ad budgets who need a steady flow of new leads. Ace is an AI intelligence layer for Follow Up Boss that makes every lead more valuable through 200+ MCP tools, BANT+M scoring, compliance-safe automation, and Federal Reserve market data. At $25-55/mo vs $1,500+/mo, Ace delivers dramatically more AI capability per dollar. The smartest move for many teams: use any lead source you prefer, route leads to Follow Up Boss, and let Ace's AI maximize every conversion opportunity.
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