7 Hidden Follow‑Up Boss Fields Ace AI Automatically Updates (So You Don't Have To)

Manual CRM hygiene is the silent killer of real estate productivity. Every minute an agent spends updating a contact's stage, resetting a lead score, or guessing which channel a buyer prefers is a minute not spent having a conversation that moves toward a commission. Follow Up Boss is a powerful CRM, but out of the box it relies on agents to keep fields current.

Follow Up Ace changes that equation by adding a layer of AI that watches FUB activity events in real time and writes structured data back into custom fields — automatically, on every contact update. Here is exactly which fields get populated, what each one means, and how to use them once they are live in your account.

Which Follow Up Boss fields does Ace AI update automatically?

Ace maintains two tiers of auto-updated fields. The first tier — seven fields called the Ace Score fields — is included on every account at no extra cost and updates live via webhooks every time a contact event fires in Follow Up Boss. The second tier — paid Ace Trove fields — adds AI-generated analysis on top of the real-time layer. This article focuses on the seven always-on free-tier fields because they are the ones most agents are surprised to discover already running in their CRM.

All seven field names are created by Ace when you connect your FUB account. They live on every contact record and are visible in lists, Smart List filters, and the FUB mobile app.

Field 1 — Ace Score: what is the follow up boss engagement score?

The Ace Score (customAceScore) is a numeric field (0–100) that represents a contact's engagement level. It rises when a lead takes high-value actions — seller inquiries and deal activity score the highest, followed by property inquiries (+20), open house visits (+18), saved properties (+12), and incoming calls (+9) — and decays over time when a contact goes quiet. Unsubscribes apply a negative adjustment automatically.

Because it updates on every FUB webhook event, the score reflects reality as of the last activity — not the last time an agent remembered to update a field. Agents commonly sort their contact list by Ace Score descending to surface the hottest leads each morning without running a manual report.

The scoring model also includes a decay mechanism: a contact who scored 90 three months ago but has been silent will gradually drift down, so stale "hot" leads do not crowd out genuinely active ones. This keeps the score meaningful over time without any manual intervention.

Field 2 — Ace Tier: what do Hot, Warm, Cool, Cold, Dormant mean?

The Ace Tier (customAceTier) is a dropdown derived directly from the numeric Ace Score. It buckles the continuous score into five human-readable labels:

Ace Tier is the field most useful for building FUB Smart Lists. A "Hot Leads" Smart List filtered on Ace Tier = Hot becomes a live dashboard that requires no manual curation — it updates itself the moment a lead's engagement crosses the threshold.

Field 3 — Ace Status: how does AI update the follow up boss pipeline stage?

The Ace Status (customAceStatus) field tracks where a contact sits in the lead lifecycle: New, Contacted, Engaged, Active Client, Closed, Nurturing, or Dormant. It updates automatically from FUB activity patterns — when an incoming call is logged on a "New" contact, Ace moves the status to "Contacted" without requiring the agent to change anything.

This is distinct from FUB's native Stage field. Ace Status is an AI-maintained signal that reflects actual behavior rather than what an agent manually set — making it a reliable data point for pipeline reports and action plan triggers.

Field 4 — Ace Response Time: why does speed-to-lead matter in your CRM?

The Ace Response Time (customAceResponseTime) field records the number of minutes between when a lead was created in FUB and the first outbound response. It is calculated once, at first contact, and persists on the record.

Industry research consistently shows that response speed is one of the strongest predictors of lead conversion. Having this number written into a FUB field means agents and team leaders can:

• Sort contacts by response time to identify leads that slipped through
• Build a Smart List of contacts where response time exceeded 30 minutes
• Coach agents using real data from their actual FUB records rather than estimates

If you use the Zillow Playbook inside Follow Up Ace, response time is especially relevant: the speed-to-lead standard for Zillow leads is among the most demanding in the industry, and having the number in a filterable FUB field makes accountability immediate. See also the Agentic tools that can surface at-risk response windows in real time.

Field 5 — Ace Velocity Score: what is engagement velocity in a real estate CRM?

The Ace Velocity Score (customAceVelocityScore) is a 0–100 number derived from how frequently a contact is engaging across both a 7-day and a 30-day window. A contact who viewed three properties last week and called twice has a high velocity; a contact who has not touched anything in three weeks has a low one — even if their historical Ace Score is still elevated.

Velocity is the leading indicator that Ace Score is a lagging indicator. Sorting your contact list by Velocity Score descending surfaces the leads whose activity is accelerating right now, which is often a stronger buying signal than cumulative score alone. Both the 7-day and 30-day windows feed into the calculation, so a single spike does not inflate the number the way a cumulative score might.

Field 6 — Ace Days Since Inbound: how to find leads that went quiet in follow up boss

The Ace Days Since Inbound (customAceDaysSinceInbound) field counts the number of days since a contact last reached out — meaning an inbound call, inbound text, or inbound email. It is only shown on a contact record when there is an inbound event on record (the field hides itself when empty, keeping contact cards clean).

This field solves a specific, painful problem: knowing which "active" leads have actually gone silent without realizing it. An agent might be sending follow-ups dutifully, but if the lead has not initiated contact in 45 days, that is different from one that texted last week. Ace Days Since Inbound makes that distinction visible without any manual tracking.

Common Smart List configurations using this field:

• Warm leads gone quiet: Ace Score ≥ 60 AND Ace Days Since Inbound ≥ 14
• Dormant re-engagement: Ace Tier = Dormant AND Ace Days Since Inbound ≥ 30

Field 7 — Ace Preferred Channel: how to know whether a lead prefers text, email, or calls

The Ace Preferred Channel (customAcePreferredChannel) is a dropdown — SMS, email, or call — that reflects the channel a contact most recently and consistently engages on. The calculation is recency-weighted, meaning recent behavior matters more than historical patterns. Like Ace Days Since Inbound, this field hides itself when the contact has no channel data yet.

In practice this field is most useful for personalizing outreach at scale. An agent managing 300 active leads cannot memorize each person's preference; Ace Preferred Channel makes it a filterable fact in FUB. Teams with action plans that branch by contact preference can trigger the right plan variant automatically using this field as the condition.

What is the difference between the free Ace Score fields and the paid Ace Trove fields?

The seven fields above run on every Ace account via webhooks — they require no Ace Trove subscription and update on every activity event with no batch delay. They are behavioral signals derived from event data.

The Ace Trove layer adds a second tier of fields that require AI analysis of the underlying notes, conversations, and IDX search data:

• Ace Lead Type — Buyer, Seller, Investor, Buyer-Seller, or Unknown, classified from activity patterns
• Ace Property Profile — AI-synthesized property preferences from IDX search data
• Ace Search Area — geographic areas derived from IDX data
• Ace Buyer Readiness — Ready Now, Actively Looking, Researching, Passive, or Unknown
• Ace Lead Summary — a plain-English summary of the contact generated from notes and activity
• Ace Next Action — AI-recommended next step for this specific contact
• Ace Seller Tier — Very High, High, Moderate, Low, or None propensity-to-sell band, written to FUB nightly. (The underlying 0–100 Seller Score and its evidence live in the Seller Radar view, not a FUB field.)

Ace Trove is a brokerage-level add-on priced by contact volume — from $49/month for up to 5,000 contacts up to $899/month for up to 500,000 contacts. The per-seat pricing for individual agents remains separate ($25/month for Regular, $55/month for Pro). See the Pricing page for current details.

How do I set up Ace to start updating my Follow Up Boss fields?

Connecting Follow Up Ace to Follow Up Boss is a single-step process. Once connected, Ace creates all seven custom fields in your FUB account automatically — you do not need to build them manually.

1. Create a Follow Up Ace account at followupace.com/admin/signup (free to start).
2. Enter your Follow Up Boss API key when prompted.
3. Ace provisions the seven Ace Score custom fields in FUB automatically.
4. Ace registers a webhook with FUB to receive real-time activity events.
5. Fields begin populating on new activity — no manual trigger required.

Existing contacts with historical FUB activity will have fields populated during the initial sync. For large databases this can take a short time to backfill, but new activity updates are near-instant from the moment the webhook is registered.

How do I use these fields to build better follow up boss smart lists?

Because all seven fields are structured FUB custom fields — numbers, dropdowns, and dates — you can use them directly in FUB's Smart List builder without any workarounds. Here are four high-value list configurations teams use most often:

1. Today's Priority Calls: Ace Tier = Hot, sorted by Ace Score descending
2. Warm Leads Fading: Ace Score ≥ 60 AND Ace Days Since Inbound ≥ 14, sorted by Days Since Inbound descending — these are engaged leads who have gone quiet and need a personal reach-out
3. Slow Response Recovery: Ace Response Time > 30, sorted by Ace Score descending — find leads who slipped through during a busy period
4. Re-Engagement Campaign: Ace Tier = Dormant AND Ace Days Since Inbound ≥ 30 — safe candidates for a low-cadence check-in sequence

Teams using the Ace Trove tier can stack Ace Lead Type and Ace Buyer Readiness on top of these filters to further narrow to, for example, "buyers who are Ready Now with a high velocity score" — a list that would be nearly impossible to maintain manually but is straightforward to build and keep current with Ace populating the fields automatically. Learn more in the Guides section.

Does Ace AI also check messages for compliance before updating CRM fields?

Compliance is a separate but parallel layer. Follow Up Ace includes a Fair Housing and real estate licensing compliance scanner — the scanForComplianceViolations() function in chat-app/utils/complianceGuard.js — that screens outgoing messages for Fair Housing violations, discriminatory language, and licensing compliance issues before they are sent.

The field automation system and the compliance layer operate independently: fields update from inbound FUB activity events; compliance scanning runs on outbound message content. Together they address both sides of the data hygiene problem — keeping contact records accurate and keeping outbound communication within legal bounds. Read more about the compliance features at followupace.com/compliance.

Summary: the 7 Follow Up Boss fields Ace updates automatically

The seven fields collectively give you a real-time behavioral map of every contact in your FUB account — without touching a single field manually. For teams that want to go further, the Ace Trove adds AI-generated analysis fields on top of this behavioral foundation, turning the raw signal data into plain-language summaries, recommended actions, and readiness classifications that are also written directly back into FUB.