Zapier vs. Native Follow Up Boss Automations
When managing workflows in Follow Up Boss, you have three main options: native automations, Zapier integrations, and the newer Ace AI. Each serves different purposes based on your needs:
- Native Automations: Handle basic CRM tasks like lead management, email follow-ups, and action plans. These are simple, built-in tools perfect for straightforward workflows.
- Zapier: Connects Follow Up Boss to over 5,000 external apps, enabling custom workflows across multiple platforms like Mailchimp, Slack, and Google Sheets. Ideal for complex, multi-step processes.
- Ace AI: Adds advanced automation with voice and chat commands. Designed for real estate professionals, it simplifies task management without requiring external tools.
Quick Comparison
| Feature | Native Automations | Zapier Integrations | Ace AI |
|---|---|---|---|
| App Connections | Limited to Follow Up Boss tools | Over 5,000 external apps | None (built into Follow Up Boss) |
| Customization | Basic | High | Moderate (voice/chat commands) |
| Ease of Use | Simple | Moderate (requires setup) | High |
| Cost | Included with Follow Up Boss | Starts at $19.99/month | $25-$55/user/month |
Key Takeaways:
- Use native automations for simplicity and reliability within the CRM.
- Choose Zapier if you need external app integrations and advanced workflows.
- Opt for Ace AI if you want AI-driven automation with minimal setup.
Your decision depends on your team's size, lead volume, and workflow complexity.
Automate Your Workflow: Google Sheets to CRM with Zapier

Zapier Integrations: Connecting Follow Up Boss to External Apps

Zapier makes it easy to connect Follow Up Boss with thousands of external apps, creating automated workflows - called Zaps - without needing to write a single line of code. Here’s how it works: when a specific event happens in one app (the trigger), Zapier takes an automatic action in another app.
This setup streamlines your processes by centralizing tools around Follow Up Boss. Instead of manually transferring data from one platform to another, Zapier automates the process, freeing you up to focus on building relationships and closing deals. Let’s dive into some of the most common ways Zapier can transform your workflows.
Common Zapier Use Cases
Lead capture and management is one of the top reasons users integrate Follow Up Boss with Zapier. For example, leads from Facebook Lead Ads can automatically become contacts in Follow Up Boss, ensuring no social media lead gets overlooked. Similarly, form submissions from tools like Jotform, Google Forms, or Leadpages can trigger automatic contact creation, saving time and effort.
Real estate platforms such as kvCORE and Curb Hero also connect seamlessly through Zapier. When new leads come in, they’re automatically added to your CRM, so you never miss a potential client - even during hectic periods.
Email marketing synchronization is another popular use case. With Zapier, new contacts in Follow Up Boss can instantly join your Mailchimp lists. Similarly, integrations with platforms like GetResponse and Constant Contact ensure your email campaigns stay in sync with your CRM data.
Communication workflows keep your team on the same page. For instance, Slack notifications can alert your team when deal stages change or new appointments are scheduled. Gmail integrations can go a step further by creating new contacts directly from emails or triggering automated email sequences.
Data organization becomes effortless with Google Sheets. Whether you need to add rows for new contacts or update existing data for tagged contacts, these automations make tracking leads and analytics a breeze.
Benefits of Zapier Integrations
One of Zapier’s standout features is its ability to connect Follow Up Boss with an extensive range of tools. Unlike native integrations that might only support a handful of platforms, Zapier works with apps like Asana for project management, Calendly for scheduling, and Ring Central for communication, giving you endless possibilities for customization.
Zapier also lets you create workflows tailored to your business needs. Whether you need a straightforward two-step automation or a more complex multi-step setup involving several apps, Zapier has you covered.
The platform’s point-and-click interface makes it accessible for everyone - no coding skills required. You can build sophisticated workflows without needing to understand APIs or any technical jargon. Plus, tools like Webhooks, Filters, and Formatters let you add advanced features like conditional logic, data formatting, and timing controls.
Zapier Drawbacks and Challenges
Despite its strengths, Zapier isn’t without its challenges. For starters, the additional subscription costs can add up, particularly for businesses that handle a high volume of tasks each month. If you’re already paying for Follow Up Boss, this extra expense might be a consideration.
Complex workflows can also bring their own set of headaches. While Zapier is user-friendly, setting up intricate automations may require careful planning, testing, and troubleshooting to ensure everything runs smoothly.
There’s also a dependency on third-party services. If Zapier experiences downtime or if one of your connected apps updates its integration, your workflows could break unexpectedly, potentially disrupting your lead management process.
Another limitation is the occasional delay in data synchronization between platforms. While most actions happen quickly, there can be slight lags, which might impact time-sensitive tasks like following up with new leads.
Finally, error handling can be a bit limited. If an automation fails, diagnosing the issue often involves digging through logs and testing, which can be time-consuming and disrupt your workflow reliability.
Native Follow Up Boss Automations: Built-In CRM Tools
Follow Up Boss includes a range of built-in automation tools designed to streamline workflows and simplify lead management. These features can handle tasks like triggering action plans and reassigning agents based on specific events or conditions.
Let’s break down what these automations can do.
Core Native Automation Features
With native automation, you can activate action plans, reassign agents based on their availability, and even add notes automatically when certain triggers occur - all without manual intervention.
Benefits of Native Follow Up Boss Automations
One major perk of these automations is how effortlessly they integrate with your existing CRM data. Because they operate directly within Follow Up Boss, there’s no need for external tools or integrations. This ensures your workflow stays consistent, and all lead data remains centralized and up-to-date.
Native Automation Limitations
However, native automations have their boundaries. They’re designed to work with leads already in your system - not for handling new leads. For leads coming in through imports, manual entry, or web forms, you’ll need to set up action plans on the Lead Flow page to initiate follow-ups.
Another thing to watch for: if you enable automations to "Run More than Once", make sure your email templates are configured carefully. Otherwise, you risk sending duplicate messages to the same contact, which can come across as unprofessional or spammy.
sbb-itb-b3b90a6
Zapier vs Native Follow Up Boss Automations Comparison
Deciding between Zapier and native Follow Up Boss automations depends on your workflow needs. Here's a closer look at how these options stack up and when each might be the better choice for your operations.
Feature Comparison Table
Here’s a side-by-side breakdown of their key features:
| Feature | Zapier Integrations | Native Follow Up Boss Automations |
|---|---|---|
| External App Connections | Connects with over 250 apps | Limited to tools within Follow Up Boss |
| Customization Options | Highly customizable workflows | Limited flexibility |
| Text Automation | Offers flexible text automation through integrations | Basic text automation capabilities |
| Scalability | Expands easily with a vast app ecosystem | Limited by native functionality |
When to Choose Each Option
Zapier is the go-to choice when your workflow requires integrating Follow Up Boss with multiple external tools. This is especially helpful for teams using a variety of software, like email marketing platforms, social media tools, or specialized lead generation systems. With Zapier, you can streamline complex, multi-step processes - like automatically adding leads to your CRM and syncing data across platforms.
On the other hand, native Follow Up Boss automations are perfect if you prefer simplicity and want to keep everything within the CRM itself. This option is ideal for agents or smaller teams who prioritize ease of use over extensive customization. It works well for straightforward setups where reliability and consistency are key.
Ultimately, your choice should align with your workflow needs and future goals. If your team handles a high volume of leads or requires flexible integrations, Zapier is likely the better fit. For those who value centralized, predictable processes, native automations offer a simpler, more streamlined solution. Consider where your business is now and where it’s headed to select the option that maximizes productivity and efficiency.
Ace AI: Advanced Follow Up Boss Automation

Ace AI is a game-changer for Follow Up Boss users, bridging the gap between basic CRM automation and more complex external tools like Zapier. Designed specifically for real estate professionals, Ace AI simplifies tasks while adding a layer of intelligence to CRM interactions. It’s built to streamline workflows without the hassle of third-party integrations or the limitations of standard CRM features.
Ace AI Core Features
Ace AI redefines how agents interact with their CRM by leveraging natural language processing and intuitive commands. Instead of relying on complex rules or navigating cumbersome menus, agents can manage tasks through simple voice or chat commands. For instance, saying, "Remind me to call John Smith next Tuesday," prompts Ace AI to create the reminder directly in Follow Up Boss - quick and straightforward.
Setup is seamless, using your existing Follow Up Boss credentials. Unlike third-party tools that often require setting up additional accounts, connecting apps, and configuring workflows, Ace AI gets you started instantly.
The platform offers two main interfaces:
- Embedded chat assistant: Fully integrated into the Follow Up Boss CRM.
- Ace Anywhere app: A mobile and desktop solution for managing tasks on the go.
This flexibility ensures agents can stay on top of their workflows whether they’re at their desk or out in the field. Plus, its natural language capabilities make it accessible for everyone, regardless of their tech skills.
How Ace AI Improves Follow Up Boss Workflows
Ace AI takes the hassle out of repetitive tasks. It can send follow-up emails, update lead statuses, assign leads as they come in, and even schedule follow-ups - all automatically. It also monitors lead activity and triggers personalized outreach based on client behavior, ensuring no lead slips through the cracks.
What sets Ace AI apart is its understanding of real estate-specific workflows. It interprets agent instructions in context, making smart decisions about task priorities and timing. This tailored approach reduces administrative work, freeing agents to focus on building relationships and closing deals.
For agents frequently on the move, the voice command feature is a standout. Whether you’re driving between showings or meeting clients, you can update lead details, schedule tasks, or manage your pipeline hands-free. This eliminates the need to wait until you're back at your desk, filling a gap that both Zapier and native CRM tools leave behind.
Ace AI Pricing and Plans
Ace AI offers straightforward pricing to fit teams of all sizes:
- Ace Plan: Starts at $25 per user per month and includes the embedded chat assistant for managing tasks via text commands directly in Follow Up Boss.
- Ace Pro: Available at $55 per user per month, this plan adds voice command functionality and access to the Ace Anywhere app for complete workflow management on any device.
Both plans come with volume discounts for larger teams, and there are no hidden fees or usage limits - just a predictable monthly rate.
To help teams get started, Ace AI offers a free 7-day trial for both plans. This allows agents to see firsthand how the platform fits into their workflows and boosts productivity.
When compared to managing multiple Zapier integrations or sticking with basic CRM tools, Ace AI strikes a balance. It delivers advanced automation and ease of use without the complexity or limitations of other options.
Conclusion: Selecting Your Automation Strategy
Choosing the right automation approach for your Follow Up Boss CRM depends on factors like your workflow complexity, team size, and technical expertise. Here's a breakdown to help you decide which option suits your real estate business best.
Native Follow Up Boss automations are a great fit for small teams with straightforward follow-up needs. These tools keep things simple - no extra costs, no steep learning curve. Since they're built directly into the CRM, they work seamlessly and require minimal technical know-how. If your follow-ups don't involve external integrations, this option is a dependable and budget-friendly choice.
Zapier integrations shine when you need to connect Follow Up Boss with external lead sources like Facebook Lead Ads, website forms, or email marketing platforms. With access to over 7,000 app connections, Zapier is perfect for creating workflows that span multiple systems. However, this flexibility comes at a price - plans start at $19.99 per month (billed annually) - and there’s a bit of a learning curve. Larger teams handling diverse lead sources will find Zapier especially useful for its ability to streamline multi-platform processes.
For a more advanced approach, Ace AI offers AI-driven automation that's powerful yet easy to set up. It's designed for teams that want cutting-edge features without the hassle of complex configurations. Its natural language interface and voice or chat commands make it accessible even for those with limited technical skills. Ace AI provides a level of usability and sophistication that native automations and Zapier can't quite match.
Your lead volume is another key consideration. If you're managing over 500 leads per month, Zapier's ability to automate lead capture from multiple sources can save time and prevent missed opportunities. On the other hand, smaller teams may find native automations more than adequate for their needs.
Technical expertise also plays a role. Native automations are user-friendly and straightforward, while Ace AI’s intuitive commands make advanced automation accessible to just about anyone.
To make the best choice, start by mapping out your workflow and identifying your integration needs. If your work stays mostly within Follow Up Boss and requires simple automation, native tools are likely sufficient. For connecting multiple external systems, Zapier is your go-to. And if you want advanced automation with minimal effort, Ace AI offers a balanced and intuitive solution.
Ultimately, the right automation tool should fit your workflow, match your team's needs, and streamline your lead management process for better productivity.
FAQs
What’s the difference between Zapier integrations and Follow Up Boss’s built-in automations?
Zapier gives you the power to connect Follow Up Boss with over 5,000 apps, offering incredible flexibility for building complex workflows and highly tailored automations. This means you can customize triggers and actions to match the specific needs of your business.
On the other hand, Follow Up Boss’s built-in automations are designed to be simple and user-friendly. While they don’t offer as many external app connections as Zapier, they’re ideal for quick, straightforward automation tasks that don’t require much setup.
For real estate teams seeking advanced automation within Follow Up Boss, Ace AI is a standout choice. It streamlines lead management and follow-ups using voice and chat commands, all seamlessly integrated into the platform - no extra logins or complicated processes required.
What makes Ace AI a better automation solution for real estate agents compared to Zapier or Follow Up Boss's native automations?
Ace AI streamlines automation for real estate agents by integrating advanced, real estate-focused AI directly into Follow Up Boss. Unlike Zapier, which requires juggling multiple workflows and configurations, Ace AI is ready to go right away - no complicated setup required. With voice and chat commands, it delivers smooth and hassle-free automation tailored specifically to real estate, ensuring every lead gets the attention it deserves.
While Follow Up Boss already offers automation, Ace AI takes it to the next level with smart features like personalized follow-ups and real-time updates to contact records. This allows agents to spend less time on repetitive tasks and more time closing deals, making it a powerful, efficient tool designed to meet the demands of their industry.
How do I choose between Zapier, native Follow Up Boss automations, and Ace AI for managing my workflows?
When deciding between Zapier, native Follow Up Boss automations, and Ace AI, it's all about what suits your workflow, how much customization you need, and whether you're ready to embrace AI-powered solutions.
Zapier is the go-to option if you’re looking to connect Follow Up Boss with specialized tools or create highly tailored workflows. It’s a favorite among advanced users who need flexibility and the ability to integrate with a variety of platforms.
On the other hand, native automations are built specifically for Follow Up Boss. They offer a simple, reliable way to automate tasks without involving any third-party tools. These are ideal for agents who prefer a straightforward, easy-to-use solution that works seamlessly within the CRM.
Then there’s Ace AI, which takes things up a notch with its AI-powered capabilities. It’s designed to simplify lead management and follow-ups by automating these processes intelligently. Fully integrated into Follow Up Boss, Ace AI doesn’t require any extra logins or complicated setups, making it a great fit for real estate agents who want a hands-off, efficient way to stay on top of their leads.
When choosing, consider how complex your workflows are, how much customization you need, and whether AI-driven automation could help you save time and boost productivity.