Cross-Platform Notifications in Follow Up Boss
Follow Up Boss delivers notifications across the web app, iOS app, and Android app for new leads, inbound texts, emails, and tasks. AI tools like Follow Up Ace add a second layer of intelligence-driven alerts — flagging contacts who have been waiting too long for a reply, agents whose response times are slipping, and high-intent leads the assigned agent hasn't yet engaged — delivered both in-app and to admins on the accountability dashboard.
What types of notifications does Follow Up Boss send?
Follow Up Boss is designed around the reality that real estate agents are mobile — in the car between showings, on a property walk, away from a desk. Its notification system reflects this by delivering time-sensitive CRM events across the device the agent is most likely to have with them.
The core notification types include:
- New lead notifications — instant alerts when a new lead is assigned, with lead source and contact details
- Inbound text and email notifications — alerts when a contact replies to an SMS or email sent through FUB
- Task reminders — scheduled task due dates surfaced as in-app and push notifications
- Action plan step notifications — when an action plan triggers a task, call, or message step for an agent
- Appointment reminders — calendar-based push reminders before scheduled showings or calls
- Lead routing notifications — when a pond lead is available and the agent can claim it
Does Follow Up Boss have mobile apps for notifications?
Yes. Follow Up Boss has native iOS and Android apps that receive push notifications for new leads, inbound texts and emails, and task reminders. Agents can use the mobile app to call, text, and email contacts directly — keeping all activity logged in the CRM — and receive the same real-time notification stream they would get on desktop.
Mobile push ensures that a lead who texts at 8 pm reaches the agent instantly rather than sitting unread until the next morning. Given that speed-to-lead is one of the highest-leverage behaviors in real estate sales, mobile push notification support is a core function, not a convenience feature.
How do notification settings work for teams in Follow Up Boss?
FUB allows individual agents to manage their own notification preferences for categories like new leads, inbound contacts, and task reminders. Admins can configure team-wide settings for routing and escalation behavior but cannot force notification delivery to a specific agent's phone — the agent controls their own device preferences.
This creates a practical challenge: an admin may configure excellent lead routing, but if an agent has silenced new-lead push notifications, the speed-to-lead improvement is blocked at the device level. Understanding this gap is important for teams trying to drive consistent response times.
What are AI-driven agent alerts and how do they differ from standard FUB notifications?
Standard FUB notifications tell you what happened: a new lead arrived, a contact texted back, a task is due. They are reactive — you only get them if the CRM event occurred.
AI-driven alerts tell you what is at risk: a contact who reached out has been waiting for 26 hours without a reply; an agent's average response time has exceeded 60 minutes; a high-intent contact hasn't been contacted in seven days. These require analysis of patterns across the CRM, not just event delivery.
Follow Up Ace generates this second layer of alerts through its agent alert engine. Alert types include:
| Alert type | What triggers it | Re-alert cadence |
|---|---|---|
| Contact waiting — urgent | Contact has been waiting for an agent reply; threshold exceeded | Every 4 hours if still waiting |
| Contact waiting — critical | Contact waiting more than 24 hours without a reply | Every 2 hours |
| Stale contact — warning | No agent contact with lead in 7 days | Once per day |
| Stale contact — critical | No agent contact in 14 days | Twice per day |
| Response time poor | Agent's average response time has exceeded 60 minutes | Every 48 hours |
| High-intent lead alert | AI flagged a high-intent contact needing immediate attention | Once per day per contact |
| Performance dormant | Agent has been inactive for 7 or more days | Every 48 hours |
| Appointment debrief | Appointment ended — AI asks the agent how it went to capture meeting context | Once per appointment |
| Seller likely listed | A contact flagged as a seller has property data suggesting they may have listed or sold | Once (not repeated) |
Alerts go to both the assigned agent (in-app) and the admin (accountability dashboard). The deduplication cadence prevents alert fatigue — a contact waiting urgently re-alerts every four hours, not every five minutes.
What is notification opportunity detection?
Beyond individual agent alerts, Follow Up Ace runs a notification opportunity detection layer that analyzes team-level patterns. This surfaces situations that no single agent-level alert would catch:
- Team score drops — if the team's aggregate Ace Score drops below a configurable threshold (default warning at 60/100, critical at 40/100), an admin alert fires
- Response time threshold breaches — team-wide response time warnings at 30 minutes, critical at 120 minutes
- Revenue at risk — configurable thresholds for estimated revenue in jeopardy from stalled deals
- Milestone achievements — positive signals (agent improvements, team records) surfaced as recognition opportunities for managers
Thresholds for all of these are configurable by admin, so a brokerage with a fast-moving market can set more aggressive response-time SLAs than a quieter rural team.
How does the appointment debrief alert work?
When an appointment ends — as detected from the FUB calendar and appointment data — Follow Up Ace generates an appointment debrief alert for the assigned agent. The AI prompts the agent to capture how the showing or call went: what the client's reaction was, what objections came up, what the next step is.
This turns a routine post-appointment moment into a structured data-capture event. The debrief is logged as a note in FUB, and Ace Trove can use it to update the contact's Lead Summary and Next Action fields during the next analysis cycle. An agent who consistently debriefs their appointments builds a contact record that is genuinely useful for the next person who touches that lead.
How does admin visibility differ from agent notifications?
Agents receive alerts relevant to their own assigned contacts: contacts waiting for their reply, stale leads in their pipeline, high-intent contacts flagged by the AI. Admins receive the same alerts plus team-level roll-ups: which agents are underperforming, where response times are slipping across the team, and which deals are at revenue risk.
The accountability dashboard in Follow Up Ace consolidates this into a single view. An admin reviewing the dashboard on Monday morning sees the full landscape — who is performing, where coverage gaps exist, and which specific contacts need escalation — without having to pull individual agent reports.
What notification practices have the most impact on team performance?
- Ensure mobile push is enabled on every agent's device. All the notification infrastructure in the world is useless if an agent has silenced push from FUB on their phone.
- Set realistic response time SLA thresholds and communicate them. Configuring the alert system to match your actual team expectations prevents both alert fatigue (too aggressive) and blind spots (too loose).
- Use appointment debrief prompts consistently. Agents who debrief after appointments build better contact records, which makes AI-generated summaries and next-action recommendations more accurate over time.
- Review the accountability dashboard, not just individual alerts. Pattern-level insights (a whole agent being dormant, team response time trending up) require a team-level view, not just reading individual notifications.
For more on how AI-driven accountability works with Follow Up Boss teams, see the Ace Trove page. For lead scoring and engagement signals that power many of these alerts, see How AI Personalization Boosts Lead Engagement.
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