Real Estate Drip Campaigns That Work (and How to Set Them Up in FUB)
Automated email drip campaigns are a powerful way to nurture leads in real estate. Using tools like Follow Up Boss (FUB), you can send timely, personalized messages to guide buyers or sellers through their journey while maintaining engagement. These campaigns deliver measurable results: up to 80% higher open rates, 47% more conversions, and a $36 ROI for every $1 spent.
Here are the key steps to creating effective drip campaigns in FUB:
- Timing: Emails sent on Tuesday at 11:00 a.m. perform best. Start with frequent emails (every other day) and scale back as leads progress.
- Personalization: Address leads by name, reference their preferences, and tailor content to their buying or selling stage.
- Multi-Channel Approach: Combine emails, SMS, and social media to maximize engagement.
- Content: Share valuable insights like market trends, neighborhood highlights, or home maintenance tips.
- Automation: Use FUB’s Action Plans to schedule follow-ups, emails, and reminders automatically.
- AI Integration: Enhance results with Follow Up Ace, which uses AI to create personalized messages, update records, and manage tasks seamlessly.
FUB simplifies lead management by integrating data from over 250 sources, tracking behavior, and providing analytics to optimize campaigns. Pairing FUB with AI tools like Follow Up Ace saves time and boosts conversions by automating repetitive tasks and delivering tailored follow-ups.
Want to improve your real estate marketing? Start automating your drip campaigns today with FUB and AI tools for better results.
30-Day Home Buyer Drip (Email-Text) Campaign For [Realtors]
What Makes Real Estate Drip Campaigns Work
Drip campaigns thrive when messages are perfectly timed, feel personal, and are shared across multiple platforms. Nail these elements, and you can turn your lead nurturing efforts into a steady stream of revenue.
When and How Often to Send Messages
Timing is critical in real estate drip campaigns. Studies suggest that emails sent on Tuesdays, Wednesdays, and Thursdays perform best, with Tuesday at 11:00 a.m. achieving the highest engagement rates. On the flip side, weekends - especially Saturdays and Sundays - tend to have lower engagement, so it's smart to avoid sending emails then.
Start by reaching out every other day during the first week of contact. After that, scale back to weekly or even monthly emails, depending on where your leads are in the sales funnel. Remember, the key is to stay consistent without overwhelming your audience.
To maintain engagement, make sure every message delivers value. Share insights like market trends, neighborhood highlights, or practical home maintenance tips. This kind of helpful content lets you increase your email frequency without turning people off. Also, don’t forget to account for time zones, especially when targeting leads across different U.S. regions.
Writing Personal Messages That Stand Out
Personalization is everything when it comes to drip campaigns. Generic, cookie-cutter emails are easy to ignore, so take the time to make your messages feel tailored. Start with simple touches like addressing leads by name and referencing details from past conversations. For example, if someone mentioned looking for a three-bedroom home near top-rated schools, include that in your follow-up.
Your tone should be warm and professional, striking a balance that shows your personality while building trust. Segmenting your audience can also make a big difference - whether they’re buying, selling, or just exploring, tailor your content to meet their specific needs.
Another tip? Focus on your subject lines. Nearly 47% of recipients decide whether to open an email based solely on the subject line. Keep them compelling yet honest, so they reflect the value of your message.
Using Multiple Channels and Delivering Relevant Content
Campaigns that span multiple channels tend to perform better than those that stick to just one. Mix email, SMS, and task reminders to stay connected in different ways. Use email for detailed updates, SMS for quick check-ins or urgent alerts, and task reminders to keep yourself on track with follow-ups.
Social media is another powerful tool to amplify your efforts. With 91% of U.S. real estate agents actively using social platforms and 70% reporting positive results, it’s clear that integrating social media into your strategy is worth it. For example, Facebook is great for showcasing listings, Instagram often drives high engagement, and LinkedIn is ideal for building professional connections that can lead to referrals.
Every message you send should include a clear call-to-action and offer real value. For buyers, this could mean advice for first-time homeowners or budget-friendly tips. For sellers, share market updates or home staging recommendations. Adjust your frequency based on the lead’s level of interest - hot leads might appreciate weekly updates, while long-term prospects may prefer monthly check-ins.
Finally, audience segmentation is key. Group leads by factors like buying versus selling, budget range, or property preferences. This targeted approach ensures your content resonates with each group, which can lead to higher open rates and, ultimately, more conversions.
These strategies lay the groundwork for setting up effective drip campaigns in Follow Up Boss.
How to Set Up Drip Campaigns in Follow Up Boss
Follow Up Boss's Action Plans make it easy to automate follow-ups, helping you stay on top of leads without spending hours on manual tasks.
Setting Up Action Plans for Automatic Follow-ups
Action Plans in Follow Up Boss take care of tasks like sending drip emails, creating reminders, and updating lead stages - all on autopilot. To get started, head to Admin > Action Plans and click "+ Action Plan". Choose a clear, descriptive name for your plan, such as "New Buyer Lead Nurture" or "Seller Follow-up Sequence", so you can quickly identify it later. Be sure to enable the option to automatically pause the action plan when a lead responds - this keeps your follow-ups feeling more personal and less automated.
Plan out your sequence step by step. For example, you might send a welcome email immediately, schedule a follow-up task three days later, and share a market update on day seven. Emails from Action Plans are sent daily around 9:00 a.m. (based on your timezone), with a limit of four emails per day. Each email includes an unsubscribe link to ensure compliance with marketing regulations.
Once your Action Plans are ready, focus on organizing your leads and fine-tuning your campaigns to meet specific objectives.
Organizing Leads and Customizing Your Campaigns
Follow Up Boss integrates leads from over 250 sources into a single system. Use lead distribution rules to assign leads automatically based on criteria like location, price range, or MLS number. This ensures every prospect gets timely attention.
The Pixel feature tracks lead behavior and website activity, giving you deeper insights into their interests. Lead ponds, on the other hand, allow agents to identify additional opportunities. To make your campaigns more effective, segment your leads by their source, behavior, and preferences. This way, you can create targeted campaigns tailored to each group's unique needs.
Configuring Settings for U.S. Markets
For U.S.-based campaigns, customize your settings to reflect local standards. Use the dollar sign ($) for currency, the MM/DD/YYYY format for dates, square feet for property areas, acres for land, and miles for distance. Also, set the correct timezone to ensure emails are sent at the optimal time.
While Follow Up Boss doesn’t include built-in drip texting to maintain your business number's reputation, you can integrate third-party tools like CallAction for SMS campaigns. To start a drip campaign with CallAction, select a contact, add them to CallAction (if they aren’t already), and pick your campaign from the dropdown menu. You can even schedule the campaign to start on a specific date and time by clicking the clock icon next to the drip campaign option.
These steps lay the groundwork for using advanced AI tools like Follow Up Ace to take your campaign personalization to the next level.
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Making Drip Campaigns Better with Follow Up Ace
While Follow Up Boss offers dependable automation with its Action Plans, Follow Up Ace takes things a step further by incorporating AI-powered intelligence tailored specifically for Follow Up Boss. This tool transforms how you handle leads, using your CRM data to respond to natural language commands and simplify campaign management. Let’s dive into what makes Follow Up Ace stand out.
Main Features of Follow Up Ace
Follow Up Ace integrates seamlessly into your Follow Up Boss dashboard - no extra logins required. It taps into your existing FUB data, such as notes, calls, texts, and website activity, to provide relevant suggestions and talking points for your drip campaigns. Plus, with its voice and chat command feature, you can manage your CRM with simple, conversational commands. For instance, instead of manually updating a lead’s status or scheduling a follow-up, you can just say, “Schedule a follow-up call for next week” or “Add a note about this client’s preference for waterfront properties.”
The automation here isn’t just basic scheduling - it’s smarter and faster. Follow Up Ace can create tasks, schedule appointments, and even apply action plans in seconds, all while learning how your CRM is structured and how you work. It also lets you customize the AI’s tone, writing style, and other settings, so your automated messages stay aligned with your personal brand and comply with real estate guidelines. These features not only save time but also allow for a higher level of personalization in your campaigns.
Follow Up Ace vs. Standard FUB Workflows
Follow Up Boss's standard workflows require manual setup for each Action Plan step and constant effort to keep leads engaged. Follow Up Ace simplifies this process by automating much of the work.
| Feature | Standard FUB | Follow Up Ace |
|---|---|---|
| Setup Time | Manual configuration for every step | Instant setup using your existing FUB login |
| Lead Updates | Requires navigating multiple screens | Voice or chat commands for quick updates |
| Message Personalization | Template-based, with manual adjustments | AI-generated messages tailored to lead behavior |
| Learning Curve | Requires training on FUB features | Intuitive natural language interface |
| Pricing | Included with FUB subscription | $25/user/month (Ace) or $55/user/month (Ace Pro) |
The result? Tasks that used to take minutes are now completed in seconds, giving you more time to focus on building relationships and closing deals.
How AI Personalizes and Automates Your Campaigns
What sets Follow Up Ace apart is its ability to personalize campaigns with precision. The AI analyzes a lead’s history - everything from their initial inquiry to their most recent website activity - and suggests the best way to engage them. It can draft personalized emails or texts based on a lead’s behavior and automatically update your FUB records. For example, if a lead has been browsing three-bedroom homes in a specific neighborhood but hasn’t responded to emails, the AI might suggest highlighting new listings or sharing insights about local market trends to reignite their interest.
Even when you’re on the go, Follow Up Ace keeps things simple. Using voice commands, you can log notes after a meeting, schedule follow-ups, or add a lead to a drip campaign - all without lifting a finger. The AI updates your records instantly and adapts your campaigns based on lead activity, ensuring your follow-ups are always timely and relevant.
Tracking and Improving Your Drip Campaign Results
Drip campaigns are all about setting things up right and then using data to fine-tune as you go. With Follow Up Boss, you get built-in analytics to track how your campaigns are performing. Pair that with Follow Up Ace's smart automation, and you'll quickly spot what’s working and what could use some tweaks. The next step? Dive into the key metrics to measure your success.
Important Numbers to Watch
Keep an eye on open rates, click-through rates, and conversion rates - these are your go-to indicators for campaign performance. Your Follow Up Boss dashboard lays out these metrics for each email and the overall sequence, giving you a clear view of what’s happening. If you're in real estate, compare your numbers to industry benchmarks to ensure your campaigns are on track.
The dashboard also highlights underperforming emails. Look for patterns in subject lines or sending times that might be dragging down results. For example, if your email bounce rate is higher than the real estate average of 1%, it’s probably time to clean up your contact list.
Timing matters, too. Research shows that emails sent on Monday see a 22.0% open rate, while Tuesday boasts a 2.4% click-through rate. Weekdays in general tend to perform better, so schedule your most critical emails accordingly.
Making Changes Based on Your Data
When your metrics point to areas for improvement, it’s time to adjust. With the insights from Follow Up Boss and Follow Up Ace, you can fine-tune your campaigns for better results. Start with the subject line if your open rates are low. A/B testing is a great way to find out what catches your audience’s attention. For example, instead of "New Listings This Week", try something more personal like "3 Homes That Match Your Wishlist, [First Name]."
If you notice leads dropping off at a certain email in your sequence, it might be a sign that the message is too aggressive or lacks value. Try softening the tone or adding more helpful information before making your next ask.
Also, take a closer look at lead engagement to adjust the length of your campaign. Some leads need more time and nurturing, while others are ready to act quickly. Follow Up Ace helps by analyzing lead behavior and suggesting the best adjustments for your campaigns.
Don’t forget to experiment with timing and frequency. While industry averages are a good starting point, your audience might respond differently. Test sending emails at various times or tweak the intervals between messages. Some agents find daily follow-ups work for hot leads, while weekly check-ins are better for others.
Here’s a compelling stat: small businesses using drip campaigns generate 80% more sales at a third of the cost. By combining Follow Up Boss's analytics with Follow Up Ace’s AI-powered suggestions, you’re creating a system that not only works but also keeps improving over time.
Conclusion: Automate Your Success with FUB and Follow Up Ace
Take advantage of the powerful combination of Follow Up Boss's CRM and Follow Up Ace's AI to automate drip campaigns that keep your leads nurtured while you focus on closing deals and growing your business.
The results speak for themselves. Follow Up Boss consistently earns high user ratings: 4.5 out of 5 stars on both G2 and Software Advice, and an impressive 4.8 out of 5 stars on Glassdoor. Users like Steve S. on G2 rave about its impact:
"FollowUpBoss allows me to consistently stay in touch with my database with less manual work. The drip campaigns do the work for me in the background. This means that the leads are being nurtured all of the time".
Follow Up Ace takes automation to the next level by simplifying CRM tasks with natural language commands. You can create personalized follow-ups, log activities, and manage your pipeline - all seamlessly integrated into Follow Up Boss.
With connections to over 250 tools and intelligent automation starting at just $25 per user per month, this system helps you improve conversion rates and streamline your operations.
Team leader Matt Richling shares his experience:
"I would not have built my team to where it is today without Follow Up Boss as my CRM partner. Follow Up Boss continues to find ways to help me succeed, even outside of the physical product".
Ready to see the difference? Follow Up Ace offers a 7-day free trial - no complicated setup, no extra logins. It’s a straightforward way to boost productivity, close more deals, and strengthen your client relationships.
FAQs
How can I make sure my real estate drip campaigns feel personal and avoid being marked as spam?
To make your real estate drip campaigns feel genuine and avoid the dreaded "spammy" vibe, focus on personalization. Use your leads' names, craft messages that address their specific needs, and steer clear of generic, cookie-cutter templates. Always get permission before adding someone to your email list, and be upfront about the type of communication they can expect from you.
Stick to email best practices to keep your messages professional and effective. This includes following the CAN-SPAM Act, sending emails from a verified domain, and organizing your content in a clear, easy-to-read format. Be cautious with excessive links or large images - they can trigger spam filters. Also, establish a consistent sending schedule and make it simple for recipients to opt out if they wish. Thoughtfully crafted, targeted emails not only build trust but also reduce the chances of your messages being flagged as spam.
What are the benefits of using AI tools like Follow Up Ace with Follow Up Boss for real estate lead management?
Integrating AI tools like Follow Up Ace with Follow Up Boss takes the hassle out of managing real estate leads by automating follow-ups and ensuring personalized communication happens right on time. This way, agents can rest easy knowing no lead slips through the cracks, all while reclaiming valuable hours in their day.
With real-time data syncing, these tools keep lead information accurate, minimize repetitive tasks, and let agents focus on what they do best - closing deals. The payoff? Streamlined workflows, better client connections, and higher lead conversion rates.
How can I segment my leads to create more effective and personalized real estate drip campaigns?
To design drip campaigns that truly resonate, start by organizing your leads into segments based on common characteristics and behaviors. Some useful ways to categorize leads include:
- Lead source: Whether they came through referrals, online forms, or other channels.
- Engagement level: Identifying those who are actively interacting versus those who are less responsive.
- Buying timeline: Differentiating between leads ready to purchase soon and those considering options for the long term.
- Preferences: Factors like desired property type, preferred location, or budget range.
By tailoring your messages to these specific groups, you can deliver content that feels personal and relevant. This not only boosts engagement but also improves your chances of turning leads into clients while fostering meaningful connections along the way.