Objection Handling in Seconds: Letting AI Draft Custom Responses for Top Conversion Barriers
Handling objections quickly can make or break a deal. In real estate, objections often signal interest, not rejection, and addressing them effectively can increase conversions by up to 30%. However, speed and personalization are critical - 78% of leads convert when businesses respond first, and a 5-minute delay can cost you the client.
Enter Ace AI. Built for the Follow Up Boss CRM, it automates objection handling by analyzing client data and generating tailored responses instantly. With features like email/text drafting, voice commands, and automatic follow-ups, Ace AI helps agents save time, respond faster, and close deals 36% quicker. Starting at $25/month, it’s a tool designed to keep agents competitive in today’s fast-paced market.
Key Benefits of Ace AI:
- Instant, tailored responses: Uses CRM data for personalized replies.
- Faster deal closures: Boosts win rates by up to 20%.
- Automation: Manages follow-ups and logs interactions seamlessly.
- Ease of use: Works directly within Follow Up Boss.
Want to handle objections faster and smarter? Try Ace AI with a 7-day free trial.
AI-Powered Objection Handling: The #1 Skill Top Agents Master in 2025
Key Rules for Handling Objections Well
Handling objections effectively is all about building trust and addressing genuine concerns. By following proven strategies and leveraging AI tools like Ace AI, agents can transform skeptical prospects into confident clients. These principles provide a roadmap for using Ace AI to tackle objections with precision and empathy.
Listen and Show Understanding First
One of the biggest mistakes agents make is jumping straight into "fix-it" mode without fully grasping the reasons behind an objection. Instead, it’s crucial to actively listen and pick up on both verbal and non-verbal cues. Techniques like reflective listening and affirming language make clients feel heard and appreciated, setting the stage for a productive conversation.
Jamie Yates, Client Account Executive, puts it succinctly:
"Spend less time trying to 'overcome' objections and more time trying to understand them."
Craig Pfizenmaier, Commercial Sales Manager, adds:
"Simple acknowledgments pave the way for deeper exploration. By asking insightful questions, we uncover the root cause and steer the conversation back on track."
Open-ended questions - like "What specific aspects of the investment are you most concerned about?" - are particularly effective. They validate the client’s feelings without judgment and provide the details needed to craft a thoughtful response.
Ace AI takes this a step further by analyzing CRM data to give agents critical context about each client’s background. This insight helps agents ask the right questions and respond with a deeper understanding of the client’s unique situation.
Make Responses Personal and Relevant
Once you’ve shown you understand the client’s concerns, the next step is to make your responses personal. Generic replies can feel dismissive and may even push clients away. Buyers, especially in the U.S. real estate market, expect communication that directly addresses their specific needs and goals. Personalization can be the deciding factor when clients are choosing between multiple agents.
Mark Tanner, co-founder of Qwilr, explains:
"The adage 'people buy from those they know, like, and trust' is still true. Buyers want (and expect) a personalized sales experience. How you present yourself and your product either builds that trust - or gives your competitors a foot in the door."
To personalize effectively, tailor your responses to the client’s unique concerns. For example, a first-time homebuyer worried about "bad timing" might need reassurance about market trends, while an investor may want detailed data on rental yields or appreciation rates.
Ace AI enhances this process by learning from your team’s communication style and using CRM insights to generate responses that match your tone and address the client’s specific concerns. This ensures that every interaction feels genuine and relevant.
Respond Fast in Competitive Markets
In the fast-moving real estate world, speed matters. Quick responses can often mean the difference between winning or losing a client. But speed must be balanced with substance - rushed, generic answers can do more harm than good.
Jordan Freedman, Sr. Account Executive, cautions:
"When objections like 'not now' arise then you either have the wrong person, or your pitch didn't touch on their priorities or challenges enough for them to hear you out more."
The trick is to respond quickly while still providing thoughtful, personalized replies. Anticipating common objections and preparing responses in advance can help strike this balance.
Ace AI is designed to meet this challenge head-on. It generates instant, tailored drafts based on the client’s concerns, ensuring that agents can respond quickly without sacrificing depth or personalization. Accessible through voice or chat commands, Ace AI helps agents craft responses on the go, maintaining the personal touch clients expect.
What’s more, Ace AI learns from successful interactions, refining its ability to create natural, effective responses over time. This allows agents to address objections swiftly and confidently, giving them a critical edge in competitive markets.
Using Ace AI for Instant Custom Responses

When clients raise objections during conversations, real estate agents need tools that can keep up with the fast-paced market. That’s where Ace AI steps in, offering an advanced assistant that generates quick, personalized responses directly within your CRM workflow.
How Ace AI Works with Follow Up Boss CRM

Unlike generic AI tools that require constant platform switching, Ace AI is specifically built for Follow Up Boss CRM. This tailored integration allows agents to tap into powerful AI features without the hassle of juggling multiple logins or applications.
"Ace AI is built from the ground up for Follow Up Boss - no generic CRM connectors, no half-baked integrations. Our laser focus means deeper automation, richer insights, and instant self-serve onboarding the moment you connect." - Ace AI
Ace AI leverages your CRM data to understand each client’s unique situation. So, when an objection comes up, the AI draws from this background to create responses that feel natural and relevant. For instance, if a client is worried about market timing, Ace AI can analyze Federal Reserve data and draft an email explaining the current market landscape with specific, actionable insights.
Agents can easily link their Follow Up Boss account via the admin dashboard to personalize branding, tone, and writing style. Once set up, the AI assistant seamlessly integrates into daily operations, learning and adapting to your team’s communication habits over time.
This integration also powers Ace AI’s voice and chat functionality, giving agents the ability to respond quickly, even while on the go.
Voice and Chat Commands for Hands-Free Use
Real estate agents are always on the move, which makes Ace AI’s voice and chat features a game-changer for real-time objection handling. These tools ensure agents can address client concerns promptly, even in competitive markets.
The Ace Pro plan ($55 per user/month) unlocks full voice command functionality, while the Ace plan ($25 per user/month) includes a built-in chat assistant. Both plans offer volume discounts and a 7-day free trial.
Automatic Follow-Up and Record Keeping
Ace AI doesn’t just stop at crafting responses - it also simplifies ongoing client management. One of the biggest challenges in handling objections is ensuring every client concern is addressed. Ace AI tackles this by automatically logging conversations, creating follow-up tasks, and keeping detailed records of interactions. For example, if an agent uses Ace AI to respond to a client’s objection, the system will not only generate the message but also update CRM notes, schedule follow-ups, and apply action plans tailored to that client.
The automation extends to nurturing relationships over time. If a client expresses concerns about market trends, Ace AI can schedule follow-up tasks like sending market updates or prompting check-in calls at strategic intervals. This ensures agents stay top-of-mind with their leads. By combining fast responses with automated follow-up, Ace AI delivers a complete objection management solution.
"Ace AI empowers real estate professionals to save time, build stronger client relationships, and close more deals by combining seamless integration with powerful AI-driven insights." - Austin Archuleta, Founder of Moon Sherpa Labs
Mark Jensen, a broker who adopted Ace AI, shared his success story:
"Ace AI has been transformative for my business. Within a week, I've seen an increase in response rates. The ability to save summaries for our leads has saved us so much time." - Mark Jensen
Ace AI users are seeing tangible results, including a 27% increase in closed deals compared to agents using manual processes. This boost comes from faster responses, more personalized communication, and consistent follow-ups that ensure no lead slips through the cracks.
On top of that, Ace AI prioritizes security with SOC-2 readiness and PII anonymization, safeguarding client data. With 99.99% sync accuracy in Follow Up Boss, agents can trust their automated workflows will run smoothly without errors or data loss.
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Handling Common Real Estate Objections with AI
Real estate agents deal with objections every day - whether it's about pricing, commissions, or timing. The challenge lies in responding quickly and persuasively, without losing the personal touch. That’s where Ace AI steps in, using Follow Up Boss CRM data to craft tailored responses for each client’s situation.
Common Objections and How AI Helps
Pricing Concerns
When a client says, "Your listing price is too high", Ace AI taps into local market data, comparable sales, and property specifics stored in your CRM to create a thoughtful response:
"I understand that pricing is a major factor. Our strategy is based on recent market trends and comparable sales, ensuring your home is positioned competitively to maximize your return."
Commission Objections
Commission questions often come up during negotiations. Ace AI uses past transaction data and market insights to address these concerns:
"Commissions reflect the value we bring, especially during negotiations, which are critical to securing the best possible outcome for you."
"The reality is most consumers right now are hiring us not to sell their homes … but to get it to a closing table … 2/3 of all real estate agent-assisted transactions do not make it to the closing table at the same price and terms as originally negotiated." - Jeff Glover, Jeff Glover & Associates
Timing Hesitations
Clients might say, "We're not ready to move yet" or "The market might improve." Ace AI analyzes market trends and your CRM’s timeline to craft a response like:
"Timing the market perfectly is tough, but current trends suggest seller advantages may not last long. Acting sooner could work in your favor."
Agent Experience Objections
When clients ask, "Why should I choose you over someone with more experience?" Ace AI pulls from your transaction history and client feedback:
"While experience matters, I combine a proven track record with cutting-edge technology to give your property maximum exposure and a competitive edge."
Financial Concerns
If clients worry about financing, Ace AI provides reassurance based on their financial details from your CRM:
"Financing can seem daunting, but based on what we’ve discussed, your financial profile looks strong. I can also connect you with trusted lenders who consistently help clients secure great terms."
Location and Property Condition Doubts
For concerns about location or property condition, Ace AI provides responses tailored to the property and neighborhood:
"Local developments and improved amenities are driving property values up in this area. I’d be happy to share the latest updates with you."
These examples show how Ace AI transforms CRM data into precise, personalized responses, helping agents tackle objections more effectively than ever.
Why AI Outperforms Manual Replies
AI-generated responses shine in speed, consistency, and quality. They address client concerns instantly, pulling in relevant market and property insights without the need for manual research. Plus, Ace AI adapts its tone to match the client’s context and automates follow-ups, ensuring conversations stay on track.
| Factor | Manual Responses | Ace AI Responses |
|---|---|---|
| Response Time | Often slower, taking several minutes | Instant and real-time |
| Personalization | Usually generic and template-based | Tailored using detailed CRM data |
| Consistency | Varies depending on the agent | Consistently professional |
| Data Integration | Requires manual research | Automatically pulls relevant market data |
| Follow-Up Tracking | Relies on agent diligence | Automated task creation and reminders |
How to Set Up AI-Driven Objection Handling
Ace AI can help you handle objections instantly by tapping into your Follow Up Boss CRM data. Once you’ve got it up and running, you’ll have access to AI-generated responses designed to save time and improve communication. Here’s a step-by-step guide to get started and make the most of this tool.
Step-by-Step Setup Guide
To integrate Ace AI with Follow Up Boss, you’ll need admin access. The process is straightforward and built directly into the platform.
Getting Started with Integration
- Go to Admin > Integrations in Follow Up Boss.
- Scroll to Embedded Apps > Ace AI and click Enable.
- Navigate to Admin > API and create a dedicated API key for Ace AI.
- In Ace AI’s setup page, go to SETUP, paste the API key, and click Connect API Key.
- Finish the setup by customizing your branding, adjusting assistant settings, and enabling team access. When prompted, confirm Ace is enabled by selecting I've Enabled Ace.
With this setup complete, you’re ready to streamline objection handling using Ace AI.
Customizing Your AI Assistant
Once integrated, Ace AI can be tailored to match your brand’s tone and style. This step is crucial for ensuring consistency in communication.
For instance, a first-time homebuyer specialist in Charlotte, NC might prefer a friendly and approachable tone: “Be warm and encouraging. Simplify complex concepts, use short paragraphs, and include emojis for social media. Always end with a clear takeaway or next step”. On the other hand, an urban luxury agent in Chicago might opt for a polished and sophisticated style: “Be confident and refined. Avoid slang or emojis. Emphasize exclusivity and lifestyle perks with concise, compelling language”.
Enabling Team Access
Once the admin setup is done, team members can start using Ace AI right away with their Follow Up Boss logins. The AI works by analyzing notes, calls, texts, and website activity from the CRM to suggest relevant talking points for handling objections. It also automates follow-ups and tracks communication. With team access enabled, the next priority is fine-tuning the AI’s responses.
Review and Adjust AI Responses
While Ace AI generates responses based on your CRM data, it’s important to review and refine these drafts to ensure they align with your company’s standards and client expectations.
Quality Control
Start by reviewing the AI’s suggestions to make sure they meet your brokerage’s guidelines. Use the drafts as a foundation, but edit them to reflect your voice and adhere to local regulations. If a response isn’t quite right, provide detailed feedback so the system can improve.
Consistency in Brand Voice
Incorporate your company’s specific terminology, phrases, or taglines into the AI’s prompts. Providing example text that captures your ideal tone can help the assistant maintain professionalism and align with your brand.
Personalization and Context
The more context you give the AI, the better its responses will be. For example, you can specify roles like, “Act as a luxury real estate expert responding to a price-sensitive client.” Detailed prompts help the AI deliver responses that are relevant and tailored to specific scenarios.
Track Results and Improve Performance
Once your system is set up, tracking its performance is key to maximizing its potential. Teams using AI for objection handling have reported a 15–20% increase in win rates and a 36% faster deal closure rate.
What to Measure
Track metrics like objection resolution rates, response times, and conversion outcomes. Evaluate how quickly the AI responds, how relevant its suggestions are, and its ability to escalate conversations to a human when necessary.
Ongoing Improvement
Use analytics to monitor trends in objections, team responsiveness, and deal outcomes. Reviewing performance dashboards regularly can help you identify areas for improvement and fine-tune the AI’s responses. Sales reps can also rate the quality of AI-generated responses to support continuous learning.
Enhancing with Data Integration
Integrating Ace AI with your CRM and intent data platforms keeps it context-aware and up-to-date. This connection allows the system to refine objection playbooks and coaching strategies based on real-time insights.
"A good coach can change a game, but a great coach can change a life." – John Wooden
Conclusion: Improve Your Objection Handling with Ace AI
In the fast-moving real estate market, being able to handle objections quickly can set you apart. Ace AI changes the game by seamlessly integrating with Follow Up Boss CRM, offering fast, tailored responses that help close deals more efficiently.
By automating tedious CRM tasks, Ace AI lets you focus on what matters most - closing deals. It taps into your Follow Up Boss data, including notes, calls, texts, and website activity, to provide the most relevant talking points for every client interaction. Whether you're using voice commands on the go or drafting replies through the embedded chat interface, Ace AI ensures you're always ready to address concerns and keep deals moving forward.
This shift toward AI-powered tools reflects a larger trend in the industry. The real estate sector is projected to grow significantly, with AI-driven solutions playing a key role. For instance, the market is expected to expand from $222.65 billion in 2024 to $303.06 billion in 2025, a growth rate of 36.1% annually. Moreover, over 90% of C-suite leaders believe AI will transform workforce operations within the next five years. As Yao Morin, Chief Technology Officer at JLL, puts it:
"JLL is embracing the AI-enabled future. We see AI as a valuable human enhancement, not a replacement. The vast quantities of data generated throughout the digital revolution can now be harnessed and analyzed by AI to produce powerful insights that shape the future of real estate."
Ace AI starts at $25 per user per month for embedded text chat, with full voice and chat features available for $55 per user. It’s designed to grow with your business, offering volume discounts and enterprise-grade security to keep your client data safe. The return on investment? Better conversion rates and faster deal closures.
The real question is: Will you take the leap to adopt AI and gain a competitive edge, or risk being left behind? Start your free 7-day trial today and see how Ace AI can transform the way you handle objections within Follow Up Boss CRM.
FAQs
How does Ace AI work with Follow Up Boss CRM to simplify real estate objection handling?
Ace AI connects effortlessly with Follow Up Boss CRM using a secure API, enabling real-time lead updates and automating follow-up tasks. This integration ensures agents can respond to common real estate objections with AI-generated, context-aware replies in an instant.
By streamlining this process, agents can tackle client concerns with speed and confidence, all without disrupting their usual workflows. The outcome? Easier conversations, stronger client connections, and higher conversion rates.
How does Ace AI help real estate agents handle objections and improve conversion rates?
Ace AI gives real estate agents a powerful tool to handle common client objections with instant, tailored responses. This means agents can save valuable time while also building stronger trust and connections with potential clients.
By leveraging data-driven, highly personalized communication, agents can tackle client concerns more effectively, which can result in a 30-50% boost in lead conversion rates. Ace AI simplifies client interactions, making them quicker, smoother, and more productive overall.
How does Ace AI create personalized responses to client objections using CRM data?
Ace AI leverages CRM data to create responses that feel personal and directly address client objections. By examining factors like client history, preferences, and prior interactions, the AI crafts replies that are specific to each situation and concern.
This method ensures responses are not just correct but also tailored to the client's needs, leading to more productive conversations and improving the likelihood of resolving objections efficiently.